Product - Publications - Faculty & Research

March 2014
Teaching Note

E-Cigarettes: Marketing Versus Public Health

Electronic cigarettes (e-cigarettes) were heralded by some as a healthcare game changer, enabling smokers to switch to a new product which carried lower risk of cancer. However, there were concerns about the public health risk of e-cigarettes, particularly the chance... View Details

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January 2013 (Revised April 2013)
Case

Microsoft Server & Tools

By: Marco Iansiti and Alain Serels

In 2011, Microsoft's Server & Tools Business (STB) was large, fast growing and highly profitable on the strength of traditional packaged product lines led by the Windows Server operating system. Even as the current packaged business was performing exceptionally well,... View Details

Keywords: Technology; Computing; Enterprise Computing; Servers; Cloud Computing; Microsoft; Technology Evolution; Technological Innovation; Disruptive Innovation; Information Technology; Information Technology Industry

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December 1990
Case

Allen-Bradley's ICCG: Repositioning for the 1990s

By: Nitin Nohria

Allen-Bradley's Industrial Computer and Communication Group (ICCG) underwent a period of rapid transformation in the 1980s, instituting a wide array of innovations from product development to information systems. In 1990 the Ohio-based group announced a major... View Details

Keywords: Organizational Change and Adaptation; Technological Innovation; Information Technology; Organizational Culture; Business Organization; Problems and Challenges; Information Technology Industry

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25 Aug 2016
News

What Building a “Jeopardy!” Robot Taught IBM About Innovation

08 Sep 2016
Video

Monitoring global supply chains

December 2012 (Revised April 2013)
Case

Olam: On a New Course

By: David E. Bell, Forest Reinhardt and Mary Shelman

From modest beginnings as a cashew trader in Nigeria, Olam, founded by Indian nationals in 1989, has grown into a leading global agricultural trading company, with annual revenues of $14 billion. The company recently has begun investing in farms and in the production... View Details

Keywords: Risk Management; Leadership; Customer Value and Value Chain; Corporate Strategy; Organizational Culture; Environmental Sustainability; Expansion; Competitive Advantage; Agribusiness; Agriculture and Agribusiness Industry; Nigeria

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2018
Chapter

Behavioral Household Finance

By: John Beshears, James J. Choi, David Laibson and Brigitte C. Madrian

This chapter provides an overview of household finance. The first part summarizes key facts regarding household financial behavior, emphasizing empirical regularities that are inconsistent with the standard classical economic model and discussing extensions of the... View Details

Keywords: Personal Finance; Global Range; Household; Behavior; Strategy; Governing Rules, Regulations, and Reforms; Product Design; Welfare

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25 Jun 2024
Research & Ideas

How Transparency Sped Innovation in a $13 Billion Wireless Sector

and partners about their technologies can increase innovation and speed the introduction of new products. Specifically, the study finds evidence that openness—in this case, via the use of open-source software drivers—improves supplier autonomy and new View Details

Keywords: by Jay Fitzgerald; Technology

June 1981 (Revised May 1988)
Case

L.L. Bean, Inc.: Corporate Strategy

By: Hirotaka Takeuchi

L.L. Bean, Inc., a Maine-based manufacturer and mail-order retailer of sporting goods and apparel, has grown from $3 million in sales (1967) to over $120 million (1980). Current projections predict an annual compounded growth of 25% through 1985. Management must decide... View Details

Keywords: Globalization; Growth and Development; Growth Management; Production; Quality; Sales; Situation or Environment; Corporate Strategy; Internet and the Web; Apparel and Accessories Industry; Retail Industry

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12 Dec 2011
HBS Case

HBS Cases: Clocky, the Runaway Alarm Clock

same time, Harvard Business School Professor Elie Ofek was seeking case studies for his second-year Marketing and Innovation course. "I was looking for new products and innovations that were unexpected successes—things that you... View Details

Keywords: by Carmen Nobel; Consumer Products

June 2014
Case

Starbucks Coffee Company: Transformation and Renewal

By: Nancy F. Koehn, Kelly McNamara, Nora N. Khan and Elizabeth Legris

Starbucks Coffee Company: Transformation and Renewal analyzes the turnaround and reconstruction of Starbucks Coffee Company from 2008 to 2014 as led by CEO and co-founder Howard Schultz. The case offers executives and students an opportunity to examine in depth how... View Details

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July 2019 (Revised April 2021)
Case

Salary Finance

By: John R. Wells and Benjamin Weinstock

In April 2019, Asesh Sarkar, co-founder and chief executive of Salary Finance Limited, a London-based FinTech, faced tough choices. Sarkar had founded Salary Finance with Dan Cobley and Daniel Shakhani in 2015. The company’s value proposition was quite simple: partner... View Details

Keywords: Credit; Financing and Loans; Wages; Innovation and Invention; Expansion; Growth and Development Strategy; Organizational Culture; Decision Choices and Conditions; Financial Services Industry

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18 Jul 2023
Research & Ideas

Will Global Demand for Oil Peak This Decade?

Is the globe’s thirst for oil finally topping out? A major international energy watcher says yes, predicting last month that demand for global oil for transport will peak around 2026, plateau for all uses by 2028, and possibly hit a zenith by the end of the decade.... View Details

Keywords: by Alvin Powell, Harvard Gazette; Energy; Industrial Products; Auto; Green Technology

April 2014 (Revised July 2015)
Case

Sanofi Pasteur: The Dengue Vaccine Dilemma

By: V. Kasturi Rangan, David E. Bloom, Vincent Dessain and Emilie Billaud

In 2012, Sanofi Pasteur was racing to develop a vaccine against dengue, a mosquito-borne disease, and was evaluating this product in a Phase IIb trial conducted with school children in Thailand. But while the candidate vaccine met the high safety expectations and a... View Details

Keywords: Health Testing and Trials; Product Launch; Market Entry and Exit; Emerging Markets; Pharmaceutical Industry; France

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June 2023
Case

Russia's Invasion of Ukraine in 2022: Consequences for Agriculture

By: José B. Alvarez and Natalie Kindred

Russia's brutal full-scale invasion of Ukraine that begain in February 2022 caused major destruction to Ukraine's agriculture sector, one of the most productive and important in the world. This note provides a brief overview of certain singificant moments and moments... View Details

Keywords: Food; Agribusiness; War; Disruption; Food and Beverage Industry; Agriculture and Agribusiness Industry; Shipping Industry; Ukraine; Russia

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2012
Book

Commentaries and Cases on the Law of Business Organization

By: William T. Allen, Reinier Kraakman and Guhan Subramanian

This fourth edition is completely updated throughout. It now includes excerpts from important recent cases such as "Air Products v. Airgas" and "In re CNX Gas" and provides commentary on current developments, such as "Say on Pay," proxy access and the Dodd-Frank Act of... View Details

Keywords: Business Organization; Laws and Statutes; Lawsuits and Litigation

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July 2004 (Revised December 2004)
Case

RelayHealth

By: Joseph B. Lassiter III and Elizabeth Kind

RelayHealth provides secure, online communications for doctors, patients, and health plans. The company's services include online consultations, prescription renewals, and appointment scheduling. RelayHealth's business model derives subscription revenue from doctors... View Details

Keywords: Communication Technology; Internet and the Web; Consumer Behavior; Entrepreneurship; Health Care and Treatment; Growth and Development Strategy; Health Industry; Telecommunications Industry

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