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Show Results For
- All HBS Web
(7,905)
- People (19)
- News (1,632)
- Research (4,765)
- Events (52)
- Multimedia (44)
- Faculty Publications (2,755)
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- 20 Dec 2018
- Research & Ideas
Most Popular Stories and Research Papers of 2018
empty. Dennis Campbell and Tatiana Sandino discuss their new case study. How to Be a Rebel Leader In the book Rebel Talent, Francesca Gino argues companies should encourage rebellion in their workplaces. Welcome to Retirement. Who Am I... View Details
Keywords: by Sean Silverthorne
- January 2025
- Teaching Note
Vytal: Packaging-as-a-Service
By: George Serafeim, Michael W. Toffel and Stacy Straaberg
Teaching Note for HBS Case No. 124-007. The Germany-based startup Vytal operated the largest digital-native reusable packaging-as-a-service network globally, having raised nearly €15 million, established a large network of restaurant partners, and prevented the use of... View Details
Keywords: Environmental Sustainability; Innovation and Invention; Business Growth and Maturation; Growth and Development Strategy; Business Startups; Resource Allocation; Risk Management; Adoption; Strategy; Performance Productivity; Service Delivery; Service Operations; Supply Chain; Distribution; Entrepreneurship; Climate Change; Business Model; Governing Rules, Regulations, and Reforms; Profit; Financing and Loans; Expansion; Green Technology Industry; Service Industry; Retail Industry; Germany; Europe
- 21 Feb 2005
- Research & Ideas
The VC Quandary: Too Much Money
or six companies, and it's very possible they could be competitors with each other" sometimes, he said, simply because it's as important to support the development of the technology. A company does not have to be first to market with a View Details
- 22 Feb 2011
- Research & Ideas
The Most Important Management Trends of the (Still Young) Twenty-First Century
employees much more effectively—creating high-performance teams reliably, matching people to projects that fit both their skills and their interests, and dramatically increasing the probability that work will be productively creative. We... View Details
Keywords: by Sean Silverthorne
- 23 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part Two
talents. But the stories in Brand New would not have been written if these entrepreneurs had not also been institution builders, if they had not figured out how to organize the production of top-quality... View Details
Keywords: by Martha Lagace
- 09 Dec 2008
- First Look
First Look: December 9, 2008
Enterprise Community Partners must determine whether to rebuild the Lafitte housing projects in hurricane-ravaged New Orleans and, if so, how to mitigate the risks. Set in January 2007, more than a year after Hurricane Katrina made... View Details
Keywords: Martha Lagace
- 17 Dec 2001
- Research & Ideas
Risks and Rewards of the Intrapreneur
low-cost test equipment—was a big success, helping the company ward off new competition. "It was a dramatic catalyst to my career within the company and the people I recruited had a tremendous career uplift," Levine, now a... View Details
Keywords: by Sean Silverthorne
- 18 Oct 2018
- Research & Ideas
How to Use Free Shipping as a Competitive Weapon
ablokhin Free shipping is an increasingly important tool in the online retailer's marketing arsenal, but few sellers understand the intricacies of the strategy and are leaving significant profits on the table, new research suggests.... View Details
- 17 Nov 2015
- Lessons from the Classroom
How Activist Investors Became Respectable
(Editor's Note. Carl Icahn is in the news again. On Monday, SEC filings revealed the militant investor has sold his entire stake in eBay, after successfully pushing the company to spin off its PayPal operation. Harvard Business School... View Details
- 23 Jul 2001
- Research & Ideas
How the Giants of Enterprise Seized the Future
out the Brownie. Price: $1.00. And easy to use. As the famous slogan of the product announced: "You push the button. We do the rest." It took time for Eastman himself to grasp the profit potential of democratizing photography.... View Details
Keywords: by Richard S. Tedlow
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
the products they are trying to sell, be it apparel, cars, or beauty products. By conducting field research, I wanted to better grasp what has now become a key marketing instrument for many companies, and understand how and why they make... View Details
- 02 Feb 2004
- Research & Ideas
Where Does Apple Go From Here?
is that for the very first time Apple has a non-Macintosh product (the iPod) that has promise. Apple has tried many times, from the Newton to the Pippen, all of which failed. For the very first time they have created a View Details
Keywords: by Sean Silverthorne
- 06 Nov 2013
- What Do You Think?
Is Top-Down Resource Allocation on the Rise?
Summing Up Is Business Agility a Product of Top-Down or Bottom-Up Resource Allocation? Respondents to this month's column provided possible explanations for greater reliance on top-down resource allocation processes (RAPs) while reminding... View Details
Keywords: by James Heskett
- 30 Jan 2006
- HBS Case
The Case of the Mystery Writer’s Brand
As a longtime authority on marketing communications, HBS professor John Deighton has analyzed the consumer-product relationship from every angle. But when he heard the best-selling author James Patterson address a meeting of the Direct Marketing Association, Deighton... View Details
- 08 Jul 2015
- What Do You Think?
Do Americans Work Too Much and Think About Work Too Little?
would have you, and themselves, believe in how 'hard' they work it's about productivity in spite of how workers report about how hard any of us 'feel' we work." TNoble101, arguing for better economic justice for overtime workers,... View Details
- 22 Jan 2018
- Sharpening Your Skills
Why You Are Unhappy at Work
tampatra Some 71 percent of American workers are hunting for new jobs, and a hefty percentage feel they are not paid fairly or get enough recognition, according to the 2017 Mind the Workplace report. Time pressure, megalomaniacal... View Details
Keywords: by Sean Silverthorne
- 10 Apr 2013
- Research & Ideas
Learning Curve: Making the Most of Outsourcing
remotely from their homes or at a reading center. As new scans come in, they are randomly assigned to the radiologists, who must be licensed in the state and credentialed at the hospital where the scan was performed. The random assignment... View Details
- 17 Jun 2016
- Op-Ed
Companies Need to Start Marketing Security to Customers
good enough. The range of safety risks has expanded and consumers everywhere are trying new products and experiences they aren't familiar with. Marketers must do more to educate consumers about safe... View Details
- 28 Aug 2017
- Research & Ideas
Should Industry Competitors Cooperate More to Solve World Problems?
Source: Cecilie_Arcurs George Serafeim has a startling suggestion to fix the world’s biggest environmental, social, and governance (ESG) problems such as water pollution, deforestation, and wealth inequality: encourage companies within industries to do less competing... View Details
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
about the product so you could discover whether you wanted to buy it. But now we have all the information about all the new products available to us online. Now, we want ads to... View Details