Publications

30 Sep 2022
Blog Post

Latina Women in Leadership: Jacqueline Burgos (MBA 2014)

Jacqueline Burgos (MBA 2014) grew up in Brooklyn, New York and received a BBA from Pace University’s Pforzheimer Honors College with a concentration in Accounting and minors in Economics and Latin American Studies. During her time at HBS... View Details

Blog

Eight Steps to Board Success for Female Executives

working, avoid using the word "retired." Instead, explain how you are transitioning into a new phase of your career. If you're still in a full-time corporate role, be sure to carefully tailor how you describe yourself to make it clear... View Details

April 1995 (Revised September 1997)
Case

Frito-Lay, Inc.: A Strategic Transition, 1987-1992 (Abridged)

By: Lynda M. Applegate

A new CEO must take action to return the company to profitability, to clarify the vision, and then to build the infrastructure (human, capital, and information) needed to support the long-term change in strategy and organization. The case provides a rich description of... View Details

Keywords: Organizational Change and Adaptation; Change Management; Leading Change; Information Technology; Adaptation; Technology Adoption; Manufacturing Industry; Food and Beverage Industry

June 2006 (Revised September 2006)
Case

Euronext.liffe and the Over-the-Counter Derivatives Market (A)

Euronext.liffe, a derivatives trading exchange, had just finished rolling out three new services targeted at the over-the-counter (OTC) market in 2004. The services offered automated confirmation and clearing for OTC equity derivatives. Yet, developments in the... View Details

Keywords: Value Creation; Product Positioning; Competition; Financial Markets; Network Effects; Cooperation

November 2002 (Revised November 2005)
Case

MontGras: Export Strategy for a Chilean Winery

By: David J. Arnold, Howard H. Stevenson and Alexandra de Royere

MontGras, a medium-sized Chilean winery, has to formulate an export strategy. It has to decide whether to emphasize the U.S. or U.K. markets, which also offer different positioning and pricing proposals. It has twice failed to penetrate the U.S. market because... View Details

Keywords: Decision Choices and Conditions; Cost Management; Global Strategy; Growth and Development Strategy; Marketing Strategy; Product Positioning; Business and Stakeholder Relations; Business Strategy; Valuation

Web

Baker Library / Bloomberg Center | About

Henry Bloomberg, the late father of New York City Mayor Michael R. Bloomberg (MBA 1966). The architectural and intellectual centerpiece of the HBS campus, Baker Library was dedicated in 1927 and named for George F. Baker (1840-1931), the... View Details

Web

Research & Applications - Institute For Strategy And Competitiveness

leaders can improve competitiveness by focusing on national policies as well as regional initiatives and cluster development. Cross-National Regions Strategies that coordinate economic policy among neighboring countries can create mutual benefits to View Details

September 1995 (Revised October 1996)
Case

Sunbeam Television (A)

By: V. Kasturi Rangan and E. Scott Lathrop

Sunbeam Television, owner of a television station in Miami (a Fox affiliate), buys Channel 7 (a CBS affiliate) in Boston. They bring to the Boston station the concepts and ideas of their Miami news product--that is, a crisp, content-based design rather than one... View Details

Keywords: Acquisition; Change; Decisions; Design; Television Entertainment; Product; Motivation and Incentives; Value; Entertainment and Recreation Industry; Boston

August 2024
Case

Coca Cola İçecek—Managing a Sudden Turbulence

By: Felix Oberholzer-Gee, Namrata Arora and Gizem Cihan Dincsoy

In November 2021, Kerem Kerimoğlu, Coca Cola İçecek (CCI) Group Supply Chain Development Director, is alarmed by a news headline revealing a shortage of Turkish truck drivers impacting Europe. This crisis quickly affects CCI's distribution as third-party logistics... View Details

Keywords: Business Strategy; Logistics; Supply Chain Management; Crisis Management; Distribution; Consumer Products Industry; Consumer Products Industry; Turkey; Central Asia; Middle East

04 Jan 2012
First Look

First Look: January 4

firms to make certain enhancements public, creating an incentive for firms to free ride on the contributions of others. This practice raises a number of puzzling issues. First, why should a firm further develop a product if competitors... View Details

Keywords: Carmen Nobel

September 2011 (Revised August 2015)
Case

ScoreBig

By: William A. Sahlman, Jeffrey Glass and Evan W. Richardson

The founding team at ScoreBig, an event ticketing company, is on the verge of a public launch of their product. The company has made great progress in negotiating access to tickets, designing its interface, and building a proprietary architecture. For consumers,... View Details

Keywords: Business Model; Marketing Strategy; Product Launch; Business Startups; Business Strategy; Corporate Finance; Entertainment and Recreation Industry

03 Jan 2023
What Do You Think?

How Would the Leadership Style of Girl Scouts' Frances Hesselbein Fare Today?

No. 9-690-044 (Harvard Business School Publishing, 1989) Richard Sandomir, “Frances Hesselbein, Who Transformed the Girl Scouts, Is Dead at 107,” The New York Times, December 16, 2022. Your feedback to last month’s column How would Jack... View Details

Keywords: Re: James L. Heskett

09 Aug 2016
First Look

August 9, 2016

Abstract—We examine immigrant entrepreneurship and the survival and growth of immigrant-founded businesses over time relative to native-founded companies. Our work quantifies immigrant contributions to new firm creation in a wide variety... View Details

Keywords: Sean Silverthorne

04 Oct 2019
Blog Post

Finding My Passion in the Startup Space

rewards were huge, as I was able to join a startup in Silicon Valley, work and learn from amazing people, and launch and manage new product lines in the home services space. For someone who is passionate... View Details

08 Aug 2005
Research & Ideas

A Balanced Scorecard Approach To Measure Customer Profitability

Yet amid all these measures of customer success, some companies lose sight of the ultimate objective: to make a profit from selling products and services. In their zeal to delight customers, these companies actually lose money with them.... View Details

Keywords: by Robert S. Kaplan

28 Mar 2012
What Do You Think?

Are Factory Jobs Important to the Economy?

new employment, given the need for significant productivity improvement necessary to reverse the outflow of manufacturing activity from a developed economy. Peter Hogan reminded us that "manufacturers' share... View Details

Keywords: by James Heskett; Manufacturing

October 2009 (Revised December 2010)
Case

GE Money Bank: The M-Budget Card Initiative

By: Michael L. Tushman, Sebastian Raisch and Christian Welling

The M-Budget Card case study is about mastering the challenges of an exploratory strategic initiative in a context marked by time pressure and frequent change. M-Budget was the first of a series of highly successful projects that established GE Money Bank as a leader... View Details

Keywords: Corporate Entrepreneurship; Credit Cards; Leading Change; Product Launch; Product Development; Groups and Teams; Banking Industry; Switzerland