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  • All HBS Web  (6,304)
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  • March 1996 (Revised November 1997)
  • Case

Dewar's (C): Exploring New Media Opportunities

By: Alvin J. Silk and Lisa Klein Pearo
Dewar's is considering employing new media options. The company had committed resources to a new CD-ROM magazine, Launch, in 1994, as its first experiment with new media. During 1994, a number of additional opportunities have been presented to both Leo Burnett and S&S... View Details
Keywords: Advertising Campaigns; Cost Management; Management Analysis, Tools, and Techniques; Brands and Branding; Marketing Strategy; Product Launch; Market Entry and Exit; Media; Corporate Strategy
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Silk, Alvin J., and Lisa Klein Pearo. "Dewar's (C): Exploring New Media Opportunities." Harvard Business School Case 596-094, March 1996. (Revised November 1997.)
  • Profile

Yubo Cui

and its Chinese stakeholders. In a joint venture with BYD Auto, Daimler was determined to develop and manufacture an affordable electric car. “Our goal was to make it a family car, not a luxury toy,” says Yubo. “We worked ridiculously hard to reduce the View Details
Keywords: Manufacturing/Energy
  • 19 Feb 2016
  • Blog Post

4 Updates About Peek Weekend at HBS

for all Peek participants. 4. Some things about Peek Weekend will stay the same Not everything will be changing! Peek is still open to college students who are rising juniors, seniors, and new graduates (Class of 2016, 2017 or 2018 from bachelor degree programs). The... View Details
  • Web

First-Generation Students | MBA

packages for domestic and international students. Our need-based financial aid process incorporates a holistic look at student’s financial circumstances. Members of our Financial Aid team are available to assist students in navigating the financial aid process to help... View Details
  • August 1986 (Revised September 2004)
  • Case

Hanson Ski Products

By: William J. Bruns Jr. and Julie H. Hertenstein
At the end of the budget cycle, the manager must test whether plans are feasible given financing arrangements and constraints. Cash needs are great due to seasonality. Needed loans must be calculated at five separate dates, and financial position projected. This is a... View Details
Keywords: Budgets and Budgeting; Capital Budgeting; Cash Flow; Financial Strategy; Activity Based Costing and Management; Financing and Loans; Managerial Roles; Credit; Insurance
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Bruns, William J., Jr., and Julie H. Hertenstein. "Hanson Ski Products." Harvard Business School Case 187-038, August 1986. (Revised September 2004.)
  • 04 Mar 2016
  • Research & Ideas

Is E-commerce at Risk in Apple's Security Dispute with the FBI?

on who should bear the costs of cracking an iPhone. Is it Apple’s moral and fiscal responsibility to cooperate with national security at stake? Is the FBI’s request an overreach? And what implications does the case have for e-commerce, an... View Details
Keywords: Re: Sunil Gupta; Technology
  • 01 Dec 2016
  • News

HBS Alumni On Leading Their Alma Mater

decades? SG: Cost is absolutely a challenge. We’re very fortunate at HBS to have the capability to provide robust financial aid packages and to be able to support our students while also furthering our research and our goals. We’re always... View Details
Keywords: Dan Morrell
  • 04 Aug 2009
  • First Look

First Look: August 4

Download the paper: http://www.hbs.edu/research/pdf/10-005.pdf The Effect of Labor on Profitability: The Role of Quality (revised) Author:Zeynep Ton Abstract Determining staffing levels is an important decision in retail operations. While the View Details
Keywords: Martha Lagace
  • Web

Impact Stories - Business & Environment

fee on carbon where it enters the market. Only by pricing in external costs can we eliminate existing subsidies to fossil fuel use and shift to a clean energy economy.” Carl Ferenbach MBA 1972 | In the Market for Environmental Change "The... View Details
  • 01 Mar 2010
  • News

Eric Schiffer

have to be able to deal with that. At a retailer like Gap, where the average price per item might be around $20, the number of items we sell would generate $30 billion in annual revenues. Every penny counts for us. If I add a penny of View Details
Keywords: Julia Hanna; Miscellaneous Store Retailers; Retail Trade
  • 01 Mar 2009
  • News

Letters to the Editor

word for it: Numerous sources over the past several years have documented the actual costs of the new generation of nuclear plants, including testimony to regulators by many of the utilities proposing to build them. According to these... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services; Publishing Industries (except Internet); Information
  • 10 Mar 2014
  • Research & Ideas

Counting Up the Effects of Sarbanes-Oxley

approach when considering SOX," explains Srinivasan. The most worrisome part of the act on the business side was the mandate that required public companies to obtain an independent audit of their internal control practices. The cost... View Details
Keywords: by Julia Hanna; Accounting; Banking
  • 01 Sep 2003
  • News

In the Running?

businesspeople say is their biggest, single problem: the soaring cost of workers’ compensation insurance.” Democrat Garamendi has twice been elected insurance commissioner — he’s also served sixteen years in the state legislature, and in... View Details
Keywords: Executive, Legislative, and Other General Government Support; Government
  • 23 Jul 2001
  • Research & Ideas

How One Center of Innovation Lost its Spark

While the knowledge sharing benefits of clusters takes off, the liability of institutionalization rise steadily as a function of time. These costs consist primarily of foregone flexibility resulting from persistence of established... View Details
Keywords: by Donald Sull; Manufacturing; Transportation; Auto
  • 10 Mar 2021
  • News

Dream Job: Higher Ed’s New Hire

costs are fixed. The pandemic has made it a very challenging time in the life of universities. People are thinking really hard about the value proposition of tuition costs when many students are virtual. I... View Details
Keywords: Julia Hanna; investing; leadership; diversity; career experience; higher education; Colleges, Universities, and Professional Schools; Educational Services
  • 27 Oct 2009
  • First Look

First Look: October 27

investment flow adjustment costs in the developing economy. We calibrate the model to match the Mexico-U.S. trade and FDI flows. The model is able to explain (1) why U.S. shocks have a larger effect on Mexico than in the U.S. and hence... View Details
Keywords: Martha Lagace
  • 01 Mar 2007
  • News

Daniel Vasella

years” in a Financial Times poll of 4,000 executives. He recently spoke about the public policy and business challenges ahead. U.S. consumers complain loudly that prescription drugs cost too much. What’s your response? We have a... View Details
Keywords: Roger Thompson; multinational pharmaceutical company; prescription drugs; vaccines; Medicare; generics business; Health, Social Assistance
  • 27 Apr 2021
  • Research & Ideas

New Research: Surviving Bankruptcy, Useful Economics, and Retirement

Published Papers Do the Right Firms Survive Bankruptcy? Journal of Financial Economics Samuel Antill “In United States, Chapter 11 bankruptcy cases, firms are either reorganized, acquired, or liquidated. I show that decisions to liquidate often reduce creditor... View Details
  • 02 Dec 2019
  • What Do You Think?

How Does a Company like Boeing Respond to Intense Competitive Pressure?

trying to avoid. It’s alleged that pressure was increasingly being applied by top management to meet cost and delivery targets. Sales had done a great job selling planes several years out at prices based on View Details
Keywords: by James Heskett; Air Transportation
  • 15 Dec 2024
  • News

After Ozempic

Back before Ozempic, when Kate Mulroney (MBA 1984) spoke at technical conferences about her work at Novo Nordisk, people often assumed she was talking about Novartis. “I’d have to explain that’s a Swiss company; we’re Danish,” says Mulroney, now head of advanced... View Details
Keywords: Jen McFarland Flint; Illustrations by Pete Ryan; Ambulatory Health Care Services; Health, Social Assistance
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