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September 2010 (Revised March 2012)
Teaching Note

China "Unbalanced" (TN)

By: Diego A. Comin and Richard H.K. Vietor

Teaching Note for 711010. View Details

Keywords: Financial Crisis; Growth and Development Strategy; Demand and Consumers; Policy; Trade; Currency Exchange Rate; Energy; Investment; China; United States

December 2011
Article

Prices or Knowledge? What Drives Demand for Financial Services in Emerging Markets?

By: Shawn A. Cole, Thomas Sampson and Bilal Zia

Financial development is critical for growth, but its micro-determinants are not well understood. We test leading theories of low demand for financial services in emerging markets, combining novel survey evidence from Indonesia and India with a field experiment. We... View Details

Keywords: Price; Knowledge; Demand and Consumers; Emerging Markets; Banks and Banking; Education; Finance; Behavior; Service Operations; Financial Services Industry; India; Indonesia

Find at Harvard

26 Mar 2019
Working Paper Summaries

Mitigating the Negative Effects of Customer Anxiety Through Access to Human Contact

Keywords: by Michelle A. Shell and Ryan W. Buell; Health

January 2014 (Revised November 2021)
Case

Filene's Basement: Inside a Fired Customer's Relationship

By: Jill Avery and Susan Fournier

How, in a business climate in which building relationships with customers has dominated both managerial thought and marketing budgets, could Filene's Basement have fired a loyal customer, one who was formally and informally recognized as a best customer? This case... View Details

Keywords: CRM; Retailing; Marketing; Consumer Behavior; Customer Relationship Management; Customer Focus and Relationships; Customer Satisfaction; Marketing Strategy; Brands and Branding; Retail Industry; United States

01 Jun 2010
News

Three Profs Win McKinsey Award

Made in China REASON U.S. supplier base eroded as the manufacture of consumer electronics and computers migrated to Asia. Electrophoretic display MADE IN TAIWAN REASON Its manufacture requires expertise developed from producing flat-panel... View Details

Keywords: Electrical Equipment, Appliance, and Component Manufacturing; Manufacturing

April 2013 (Revised October 2014)
Case

SaferTaxi: Connecting Taxis and Passengers in South America

By: Peter Coles and Benjamin Edelman

SaferTaxi, a taxi booking service in South America must develop its mobilization strategy; that is, it must attract enough passengers and drivers to make its service worthwhile for all. Drivers hesitate to pay for SaferTaxi's smartphones and service unless these will... View Details

Keywords: Taxi Booking; Smartphone; Transportation Networks; Network Effects; Laws and Statutes; South America; Argentina; Brazil; Chile

January 1984
Article

A Simulation Analysis of Alternative Pricing Strategies for Dynamic Environments

By: Robert J. Dolan

Researchers of the strategic implications of the well-known demand (e.g., adoption and diffusion) and supply (e.g., experience effects) dynamics have typically sought analytical solutions. Their success in this has been achieved partly by limiting the richness of the... View Details

Keywords: Demand and Consumers; Price; Mathematical Methods; Supply and Industry

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November 2003 (Revised March 2004)
Case

Teledesic (Abridged)

By: Thomas R. Eisenmann

Describes plans for a failed project that proposed the use of 288 satellites to deliver high-speed data communications services anywhere in the world. View Details

Keywords: Communication Technology; Network Effects; Failure; Information Technology Industry; Telecommunications Industry

growth. Instead of building and then selling homes, Karatz introduced pre-selling. With 5,000 custom options, Karatz has helped make home building a more consumer friendly option. View Details

Keywords: Construction & Real Estate

Web

The Product - The Human Factor – Baker Library | Bloomberg Center, Historical Collections

Introduction Chapter Images The Production The Worker The Audience Bibliography The Product: Consumer Relations Baker Library | Historical Collections | Site Credits | Digital Accessibility Contact Email: histcollref@hbs.edu © President... View Details

23 Dec 2002
Research & Ideas

Partnering and the Balanced Scorecard

(see Figure 2-3) and several new internal business objectives. Mobil U.S. Marketing and Refining, like Rockwater, moved to a new "customer intimacy" strategy that would offer a superior buying experience for consumers. Mobil's market research had revealed... View Details

Keywords: by Robert S. Kaplan & David P. Norton

29 May 2013
Blog Post

Perks of the LVMH Family

Confession: I had no idea that Sephora was part of LVMH until I interviewed. Most of that is strategic: LVMH wants to make sure that its brands feel distinct and authentic, but this internship definitely exposed me to the broader portfolio in some very fun ways. At... View Details

Keywords: Consumer Products / Retail

02 Mar 2016
Blog Post

HBS FIELD - A Sneak Peek Into Retail

Every January HBS sends hundreds of first year business school students to an emerging market for 10 days of cultural and business immersion. Dauntingly, in those 10 days students must acclimate themselves to the new market and complete a project for a global partner,... View Details

Keywords: Consumer Products / Retail

Web

The Exhibition - The Human Factor – Baker Library | Bloomberg Center, Historical Collections

Genesis of the Collection 2. The Response: The Corporate Files 3. The Collection: Data for Case Studies 4. The Medium: Industrial Photography and the Machine Age 5. The Message: Confidence in Corporate America 6. The Product: Consumer... View Details

September 2014
Case

Google Inc. in 2014 (Abridged)

By: Benjamin Edelman and Thomas R. Eisenmann

Describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. Reviews Google's recent strategic initiatives and the threats they pose to Yahoo, Microsoft, and others. Asks what Google should do next. View Details

Keywords: Search Engines; Google; Online Advertising; Internet and the Web; Network Effects; Business Model; Competition; Information Technology Industry; Advertising Industry

May 2011
Background Note

Scale Effects, Network Effects, and Investment Strategy

By: Willy Shih

This technical note discusses scale economies, and direct and indirect network effects in the context of building better business models. Some of the great business disasters of the dot.com bubble were companies that scaled their infrastructure without working through... View Details

Keywords: Business Model; Investment; Price; Crisis Management; Network Effects; Multi-Sided Platforms; Strategy