Publications

Kash Rangan is the Malcolm P. McNair Professor of Marketing at the Harvard Business School. Formerly the chairman of the Marketing Department (1998-2002), he is now the co-chairman of the school's Social Enterprise Initiative. He has taught in a wide variety of MBA... View Details

Keywords: high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology

September 1999 (Revised August 2000)
Case

Roadside Attractions LLC

By: Joseph B. Lassiter III, John T. Gourville and Nicole Tempest

Eric d'Arbeloff, producer of independent films, must decide between two offers for distribution of his new movie, "Trick." The case tracks the assembly of resources and the effects of technological change in the film business. View Details

Keywords: Disruptive Innovation; Decision Choices and Conditions; Distribution; Technological Innovation; Change Management; Entrepreneurship; Film Entertainment; Entertainment and Recreation Industry

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21 Dec 2015
Op-Ed

Without Immigrants, We Wouldn't Have Google

immigrants who have made innumerable contributions to the technological and economic success of the United States. Outsiders keep our commercial markets vital by offering perspectives that differ from the... View Details

Keywords: by Shane Greenstein; Information Technology

19 Oct 2012
Research & Ideas

Digital Technology’s Profound Game Change for Marketers

technology is radically transforming the marketing function and the role of the marketing professional. The changes rippling through the marketing industry goes far beyond the simple mantra View Details

Keywords: by Jeffrey Bussgang; Technology; Technology

Summer R. Jackson

Summer Jackson is an Assistant Professor of Management in the Organizational Behavior unit at Harvard Business School. She teaches LEAD in the MBA required curriculum.

Professor Jackson is an organizational ethnographer... View Details

February 2004
Case

Note on Human Behavior: Reason and Emotion

By: Nitin Nohria and Bridget Gurtler

Human beings are driven by reasons and emotions. On the one hand, as rational choice theorists assert, human beings are resourceful and evaluative as they strive to maximize their own interests. An individual's interests can converge or diverge from the interests of... View Details

Keywords: Behavior; Cognition and Thinking; Emotions; Interests; Organizations; Organizational Design; Governing Rules, Regulations, and Reforms

March 2023 (Revised May 2023)
Case

Akamai Technologies: Expanding the Talent Pipeline

By: Christopher Stanton, Lynda M. Applegate, Allison Ciechanover, Emily Grandjean and Sophie Beck

In 2022, senior executives of Cambridge, MA-based Akamai Technologies met to consider whether and how to scale a successful technical training program. The program, Akamai Technical Academy (ATA), was launched in 2016 to address a key challenge at Akamai and in the... View Details

Keywords: Leading Change; Growth and Development Strategy; Diversity; Talent and Talent Management; Technology Industry; United States; Boston

July–August 2018
Article

The Other Diversity Dividend

By: Paul Gompers and Silpa Kovvali

Researchers have struggled to establish a causal relationship between diversity and financial performance—especially at large companies, where decision rights and incentives can be murky, and the effects of any given choice can be tough to pin down. So the authors... View Details

Keywords: Diversity; Decision Making; Finance; Performance Improvement; Venture Capital

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Christopher Stanton is Marvin Bower Associate Professor of Business Administration in the Entrepreneurial Management Unit. Professor Stanton's research streams focus on personnel economics, organizational economics, labor markets, and entrepreneurship. His MBA... View Details

December 2002 (Revised February 2003)
Case

Wyndham International: Fostering High-Touch with High-Tech

By: Lynda M. Applegate and Gabriele Piccoli

Examines a hotel chain's attempt to use information technology to achieve market dominance and build customer loyalty during a period of global industry decline. View Details

Keywords: Entrepreneurship; Competitive Strategy; Customer Focus and Relationships; Customer Satisfaction; Technological Innovation; Information Technology; Growth and Development Strategy; Business Strategy; Accommodations Industry

March 2010 (Revised April 2014)
Case

American Well: The Doctor Will E-See You Now

By: Elie Ofek and Ron Laufer

What is next for healthcare IT provider American Well, whose innovative Online Care technology allows physicians to deliver care to patients online in real time? Using American Well's platform, patients with non-emergency health concerns can communicate with physicians... View Details

Keywords: Entrepreneurship; Health Care and Treatment; Technological Innovation; Growth and Development Strategy; Market Entry and Exit; Service Delivery; Online Technology; Health Industry

January 2008 (Revised March 2008)
Supplement

Bidding on Martha's Vineyard (B)

By: James Sebenius

To buy a desirable Martha's Vineyard property, Robert and Sally Franklin must craft a bidding strategy informed by their assessment of their competitor. The "A" case sets up the situation and bidding history to date, describes how they assessed their valuations and... View Details

Keywords: Bids and Bidding; Property; Competitive Strategy; Real Estate Industry; Martha's Vineyard

July 2006 (Revised June 2007)
Case

Cathay Pacific

By: F. Warren McFarlan, Waishun Lo and Fred Young

Explores the various aspects of information technology that can be outsourced. Cathay Pacific outsourced a significant part of its vital operations from Hong Kong to Sydney, Australia. View Details

Keywords: Job Cuts and Outsourcing; Globalized Economies and Regions; Information Technology; Air Transportation Industry; Sydney; Hong Kong

December 2006 (Revised October 2007)
Case

Embrapa

By: David E. Bell and Mary L. Shelman

Brazil's national agricultural research corporation, Embrapa, has developed an integrated crop and livestock production system that will allow farmers and ranchers to intensify production and improve profitability. Broad adoption of the technology would provide the... View Details

Keywords: Agribusiness; Policy; Business and Government Relations; Environmental Sustainability; Technology Adoption; Agriculture and Agribusiness Industry; Brazil

January 1987 (Revised January 1990)
Case

The World VCR Industry

By: David B. Yoffie

In the 1980s Japan dominated the world industry for video cassette recorders. This case looks at the evolution of the technology and competition in VCRs, the battles between VHS and Beta, and the emerging threats to Japanese dominance. View Details

Keywords: Information Technology; Competition; Technology Industry; Technology Industry; Japan