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Show Results For
- All HBS Web
(7,892)
- People (21)
- News (2,649)
- Research (4,135)
- Events (21)
- Multimedia (297)
- Faculty Publications (3,375)
- 16 Dec 2016
- News
Search for a Youth Medicine Never Grows Old
- January 2021
- Supplement
Aster DM Healthcare: Budget Exercise
By: V.G. Narayanan and Amy Klopfenstein
In April 2020, Alisha Moopen, Deputy Managing Director of Aster DM Healthcare, a network of clinics, hospitals, and pharmacies in the Middle East and India, must create her company’s budget for the 2021 fiscal year in light of the onset of Covid-19. The pandemic had... View Details
Keywords: Decision Making; Decisions; Forecasting and Prediction; Judgments; Decision Choices and Conditions; Cost vs Benefits; Finance; Borrowing and Debt; Financial Institutions; Banks and Banking; Financial Condition; Financial Liquidity; Accounting; Budgets and Budgeting; Management; Crisis Management; Health Pandemics; Health Industry; Asia; India; United Arab Emirates; Dubai
- September 2013
- Article
Testimonials Do Not Convert Patients from Brand to Generic Medication
By: John Beshears, James J. Choi, David Laibson, Brigitte C. Madrian and Gwendolyn Reynolds
Objectives: To assess whether the addition of a peer testimonial to an informational mailing increases conversion rates from brand name prescription medications to lower-cost therapeutic equivalents, and whether the testimonial's efficacy increases when... View Details
Keywords: Testimonial; Peer Information; Social Proximity; Communication; Generic Medication; Familiarity; Marketing Communications; Decision Choices and Conditions; Identity; Health Care and Treatment; Marketing Reference Programs; Power and Influence; Brands and Branding; Health Industry
Beshears, John, James J. Choi, David Laibson, Brigitte C. Madrian, and Gwendolyn Reynolds. "Testimonials Do Not Convert Patients from Brand to Generic Medication." American Journal of Managed Care 19, no. 9 (September 2013): e314–e316.
- February 2010
- Teaching Note
The Cleveland Clinic: Growth Strategy 2008 (TN)
By: Michael E. Porter, Elizabeth O. Teisberg, Jennifer F Baron and Carolyn Daly
Teaching Note for 709473. View Details
- 26 May 2022
- News
Northern California Club Honors Noom; LGBTQ Alumni Share HBS Stories
Clubs News Clubs News Digital health platform Noom awarded Entrepreneurial Company of the Year In a virtual award celebration held on April 6, the HBS Association of Northern California (HBSANC) honored the digital View Details
Keywords: Margie Kelley
- 01 Dec 2013
- News
Innovation as Antidote
Illustration by Andrea Manzati You'll see a theme emerge in this issue's stories on health care: The industry has a number of deep-seated challenges that it is just beginning to face. It's a pen-and-paper operation in a digital world. It... View Details
Keywords: Health, Social Assistance
- November 2021 (Revised December 2024)
- Case
Kermit PPI
By: Kyle Myers, Matt Grennan and Sarah Mehta
Launched in 2011, Kermit PPI helped hospitals save money on expensive orthopedic implants and devices by enabling them to renegotiate their contracts with device manufacturers and better monitor compliance. In 2021, as they look to grow, they are entertaining two... View Details
Keywords: Health; Health Care and Treatment; Strategy; Expansion; Information Technology; Applications and Software; Supply Chain; Supply Chain Management; Contracts; Health Industry; Health Industry; Health Industry; United States; Maryland
Myers, Kyle, Matt Grennan, and Sarah Mehta. "Kermit PPI." Harvard Business School Case 622-007, November 2021. (Revised December 2024.)
- 28 Feb 2019
- News
Pursuing Precision Medicine at Intermountain Healthcare
- 01 Jun 2007
- News
New Program for Science-Based Businesses
driver of the global economy and are central to a range of industries, such as health care, that depend heavily on advances in basic research,” said HBS professor Kent Bowen, faculty chair of the program. “This program builds on the... View Details
- 06 Oct 2022
- News
On the Road to Recovery
learning curve. When Nightingale Nurses got its start, Moreno’s partners had staffing experience only in areas like IT and office personnel, and Moreno had led companies in sectors such as engineering and environmental testing. But none of them had a background in... View Details
- September 2006 (Revised April 2007)
- Case
Medtronic Vision 2010
Describes the company's year-long efforts to transition from a medical device company selling products to physicians for use with patients suffering chronic end-stage disease, to a medical technology company providing life-long solutions for people with chronic... View Details
Keywords: Business Plan; Transition; Decision Choices and Conditions; Corporate Entrepreneurship; Financial Management; Financing and Loans; Health Care and Treatment; Innovation and Invention; Strategic Planning; Health Industry
Applegate, Lynda M. "Medtronic Vision 2010." Harvard Business School Case 807-051, September 2006. (Revised April 2007.)
- 01 Sep 2020
- News
Turning Point: Change, Stat
president of the Emergency Medicine Residents’ Association, and was named a 40 under 40 Health Care Innovator by MedTech Boston. After recovering from COVID-19 in early March, he returned to practicing emergency medicine at The Mount... View Details
- 01 Oct 2001
- News
Industry-Related Clubs Offer Alumni a New Resource
and the HBS Health Industry Alumni Association — have established organizations to bring alumni together and provide the opportunity to share and discuss important information on industry-related issues. Bunny Ellerin (MBA '95), founder... View Details
- 01 Sep 2017
- News
Case Study: Confidence Builder
Illustration by Suharu Ogawa Illustration by Suharu Ogawa Confi began in 2015 as a free online resource for credible and relatable answers to health questions that women weren’t comfortable asking their friends or partners. In its first... View Details
- 11 Sep 2018
- Blog Post
Care for the Elderly: Process is More Important Than the Destination
current market. I have felt that my biggest achievement while working on this project, has been pulling together seven very diversified team members from the Harvard Public Health School, Harvard Graduate School of Education and Harvard... View Details
Keywords: Health Care
- 11 Aug 2014
- HBS Case
The Business of Behavioral Economics
of these principles with individuals, can they be used by companies to help employees meet their health and other goals? Norton has been experimenting with one behavioral economic principle—social norming—in order to test incentives for... View Details
- 18 Nov 2014
- News
Touching the lives of patients and their loved ones
Ebru Dorman (MBA 1999) is deputy CEO of the largest private health care provider in Turkey, focused on improving the patient experience. She is also working to introduce the “softer skills” into the primary school curriculum. (Published... View Details
- 25 Feb 2020
- News
Action Plan: Just Breathe
pain: major surgery requiring months of recuperation or meditation to manage the stress that was at the root of his health issues. But the practice didn’t fit with his image of a type A, high-powered executive. “I came to meditation... View Details
Keywords: April White
- December 2002
- Teaching Note
Abgenix and the XenoMouse (TN)
Teaching Note for (501-061). View Details
- 18 Jul 2024
- Blog Post
Harvard Business School Announces Its 2024-2025 Blavatnik Fellows
which became Abata Therapeutics. He founded the nonprofit biotechnology incubator Sling Health during his MD/PhD at Washington University in St. Louis. Steve holds a master's in drug development from the University of Cambridge, where he... View Details