Publications
Publications
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- All HBS Web
(15,968)
- Faculty Publications (4,707)
- January 1995
- Case
Understanding User Needs
By: Marco Iansiti and Ellen Stein
Presents an introduction to methods for understanding user needs in product development. Describes a number of techniques including the use of focus groups, interviews, questionnaires, the Kano method, Lead User analysis, the Product Value matrix, OFD, etc. Provides a... View Details
- January 1995
- Case
3M: Profile of an Innovating Company
By: Christopher A. Bartlett and Afroze A Mohammed
Traces the birth and development of 3M Corp., focusing in particular on the origins of its entrepreneurially-based ability to innovate. In particular, it highlights the role of CEO William L. McKnight in creating a unique set of values, policies, and structures to... View Details
- January–February 1995
- Article
Changing the Role of Top Management: Beyond Structure to Processes
By: S. Ghoshal and C. A. Bartlett
- December 1994 (Revised March 1996)
- Case
Ciba Consumer Pharmaceuticals' Acutrim: Challenges and Opportunities in Today's Diet Industry
By: Nancy F. Koehn and Rebecca Voorheis
Since its introduction in 1983, Acutrim has been a major player in the U.S. appetite suppressant market and in the broader diet industry. This case focuses on the strategic, regulatory, marketing, and financial challenges this product and the rapidly changing diet... View Details
- November 1994 (Revised February 1996)
- Case
Toy World, Inc.
By: W. Carl Kester
A shift from seasonal to level production of toys will change the seasonal cycle of Toy World's working capital needs and necessitate new bank credit arrangements. A rewritten version of an earlier case. View Details
- November 1994 (Revised December 1995)
- Case
Scripps Research Institute, The: November 1993 (Abridged)
By: Josh Lerner
In November 1993, Dr. Richard Lerner, president of the Scripps Research Institute, faces the challenge of maintaining his organization's financial and scientific vitality. A proposed cooperative venture with Sandoz has attracted considerable criticism. Meanwhile, a new... View Details
- November 1994 (Revised December 1995)
- Case
The Domik Project
By: William J. Poorvu and John H. Vogel Jr.
Cameron Sawyer, CEO of Sawyer and Co., seeks financing for an office building he is developing in Moscow. The case describes the opportunities and challenges of development in Russia. Also highlights entrepreneurial opportunities in a changing world. View Details
- November 1994
- Case
Pilkington Float Glass--1955
By: Kim B. Clark
The case examines the development of the float glass process at Pilkington in the mid-1950s. Pilkington has pursued the development of a radically new process for flat glass production, but has experienced serious problems at each stage of development. The senior... View Details
- November 1994 (Revised June 1996)
- Case
Dennis Hightower: Walt Disney's Transnational Manager
By: Ashish Nanda
Describes the actions taken by Dennis Hightower as president of Disney Consumer Products in Europe and the Middle East from 1988 to 1994. Focuses on how he has established a regional office and knit local operations closer together, the benefits that the process has... View Details
- November 1994 (Revised May 1996)
- Case
Walt Disney's Dennis Hightower-- Taking Charge
By: Ashish Nanda
In 1987, Dennis Hightower, was recruited from outside for a newly created position as head of Disney Consumer Products European operations. Hightower has to win initial acceptance of entrenched country managers, integrate the company's diverse subsidiaries closer... View Details
- November 1994 (Revised January 1995)
- Background Note
A Note on Capital Cash Flow Valuation
Presents the capital cash flow method for valuing risky cash flows. In this method cash flows are calculated to include the benefits of interest tax shields. In a capital structure, with just ordinary debt and common equity, capital cash flows equal the flows available... View Details
- November–December 1994
- Article
Changing the Role of Top Management: Beyond Strategy to Purpose
By: C. A. Bartlett and S. Ghoshal
- September 1994 (Revised October 1994)
- Case
Guinness PLC
By: Ray A. Goldberg and Grant Kelley
Changing demographics, new types of competition, and new attitudes toward alcoholic beverages force the company to rethink priorities. View Details
- September 1994 (Revised September 1994)
- Case
Acer Group, The: Vision for the Year 2000
By: D. Quinn Mills and Richard C. Wei
In the early 1990s, Acer, Inc. set two goals: to be a top-five PC company worldwide in 1995 and to be a global consortium of companies by the year 2000. The company identified potential obstacles concerning capital, image, number of experienced international managers,... View Details
Keywords: Mission and Purpose; Goals and Objectives; Management Analysis, Tools, and Techniques; Organizational Structure; Global Strategy; Multinational Firms and Management; Experience and Expertise; Marketing Strategy; Production; Rank and Position; Business Strategy; Capital; Computer Industry; Japan
- September/December 1994
- Article
Management Accounting (1984-1994): Development of New Practice and Theory
By: Robert S. Kaplan
- July 1994 (Revised July 1995)
- Case
VeriFone: The Transaction Automation Company (A)
By: Richard L. Nolan, Donna B. Stoddard and Hossam Galal
Describes VeriFone's new organizational model and its role in catapulting VeriFone to a market leadership position. Examines the impact of information technology and information access on the ability to leverage global resources, market responsiveness, and... View Details
- 1994
- Working Paper
Hard Problems, Godel's Theorem, Dostoyevsky's Devil, and Idiopathic Neuroses: Reflections on the Structure of Theories of Organization
By: M. C. Moldoveanu and H. H. Stevenson
- June 1994 (Revised September 1994)
- Background Note
Commercializing Technology: Imaginative Understanding of User Needs
The transformation of technology into commercially successful products is a process fraught with risk and uncertainty, and increasing pressure on time to market is exacerbating the difficulties. This note first describes a study conducted by Hewlett-Packard to improve... View Details
- June 1994 (Revised October 2001)
- Supplement
Mrs. Fields, Inc. 1993
By: Lynda M. Applegate and Keri O. Pearlson
A compilation of press remarks that detail the changes in control and management initiated by the company. View Details
- June 1994 (Revised October 2001)
- Case
Mrs. Fields, Inc. (1988-1992)
By: Lynda M. Applegate, Keri O. Pearlson and Randi Wade Purchia
Continues the story of Mrs. Fields Cookies. Explores the new challenges the company faced managing its geographic growth and its expansion of products and markets through combination stores. Details the decision of Debbi and Randy Fields to delegate management... View Details