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(13,375)
- Faculty Publications (4,379)
- November 1978 (Revised October 1979)
- Case
Reliance Electric Motor Division (B) (Abridged)
Keywords: Industrial Products Industry
- July 1978
- Teaching Note
Walton Instruments--1970, Teaching Note
By: Robert H. Hayes and Steven C. Wheelwright
- 1978
- Chapter
The Marketing Factor for Nonconventional-Protein Products
By: James E. Austin, J. A. Quelch, Joe R. D'Cruz and Edward T. Popper
- April 1978 (Revised January 1985)
- Case
Searle Medical Instruments Group (Abridged)
SMIG, a division of G.D. Searle, was a fast growing high market-share company in the field of nuclear medical instruments. It manufactured two basically different product lines, one very successful and the other less so. Although marketing was separate for these... View Details
- January 1978 (Revised October 1985)
- Supplement
Polaroid-Kodak, Addendum
Supplements the case. View Details
Keywords: Consumer Products Industry
- January 1978 (Revised February 1983)
- Case
Polaroid-Kodak (B1)
Describes additional events in battle between Polaroid and Kodak outlined in Polaroid-Kodak. Includes the competitive actions taken by the companies such as the introduction of customer rebates and bonus plans with dealers. Details the new products of each company and... View Details
- January 1978 (Revised February 1983)
- Supplement
Polaroid-Kodak (B2)
Supplements the (B1) case. View Details
Keywords: Consumer Products Industry
- January 1978 (Revised February 1983)
- Supplement
Polaroid-Kodak (B3)
Supplements the (B1) case. View Details
Keywords: Consumer Products Industry
- January 1978 (Revised March 1986)
- Supplement
Polaroid-Kodak (B4)
Supplements the (B1) case. View Details
- January 1978 (Revised February 1983)
- Supplement
Polaroid-Kodak (B5)
Supplements the (B1) case. View Details
Keywords: Consumer Products Industry
- January 1978 (Revised February 1983)
- Supplement
Polaroid-Kodak (B6)
Supplements the (B1) case. View Details
Keywords: Consumer Products Industry
- January 1978 (Revised October 1983)
- Supplement
Polaroid-Kodak (B7)
Supplements the (B1) case. View Details
Keywords: Consumer Products Industry
- January 1978 (Revised February 1983)
- Supplement
Polaroid-Kodak (B8)
Supplements the (B1) case. View Details
- January 1978 (Revised February 1983)
- Supplement
Polaroid-Kodak (B9)
Supplements the (B1) case. View Details
Keywords: Consumer Products Industry
- January 1978 (Revised February 1983)
- Supplement
Polaroid-Kodak, (B10)
Supplements the (B1) case. View Details
Keywords: Consumer Products Industry
- September 1977 (Revised May 1983)
- Supplement
BiC Pen Corp. (A), Supplement
Supplements the (A) case. View Details
Keywords: Consumer Products Industry
- August 1977 (Revised February 1980)
- Case
Sinden Motor Products Corp.
By: W. Earl Sasser
Keywords: Industrial Products Industry