Product Strategy - Publications - Faculty & Research

10 Dec 2013
First Look

First Look: December 10

capabilities across markets: no learning, local learning, and global learning. Three equilibrium strategies arise: accommodate, marginalize, and collocate. We identify how these strategies emerge depending... View Details

Keywords: Sean Silverthorne

01 Sep 2009
News

E Ink’s Wild Ride

Chappell Russ Wilcox (MBA ’95) was two years out of HBS, married to classmate Gina Wilcox and working as a strategy consultant following a stint as a product manager at a Boston-area technology firm. But he... View Details

Keywords: Julia Hanna; e-books; e-reading; Computer and Electronic Product Manufacturing; Computer and Electronic Product Manufacturing; Computer and Electronic Product Manufacturing; Computer and Electronic Product Manufacturing

23 Jun 2009
First Look

First Look: June 23

technology, three core principles have emerged that work together to ensure that complementary, interconnected products coexist and compete. These core principles are particularly important when applied to platforms, which have played a... View Details

Keywords: Martha Lagace

Web

IFC India 2025: Decarbonizing Rice Paddy Farming - Pioneering Sustainability in Indian Agriculture - Blog - Business & Environment

Careers Climate Rising Climate Stories Clubs Courses & Curriculum Creating Emerging Markets Entrepreneurship Event Faculty Faculty Research IFC Decarbonization & Sustainable Production 2023 IFC Decarbonization & Sustainable View Details

04 Jul 2005
Research & Ideas

Should You Outsource Your Marketing?

that outside expertise is often needed. Sony, a legendary marketer, outsourced its program to market products through its online "Sony Style" store, recognizing that they needed expertise in areas such as customer database... View Details

Keywords: by Poping Lin

Article

Positioning Brands Against Large Competitors to Increase Sales

By: Neeru Paharia, Jill Avery and Anat Keinan

We explore the effect of having a large dominant competitor and show the conditions under which focusing on a competitive threat, rather than hiding it, can actually help a brand. We demonstrate through lab and field studies that highlighting a large competitor's size... View Details

Keywords: Brands; Brand Management; Brand Positioning; Competitive Positioning; Brands and Branding; Marketing; Marketing Strategy; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States

Citation

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March 2011
Teaching Note

International Lobbying and the Dow Chemical Company (TN) (A) & (B)

By: Arthur A. Daemmrich

Teaching Note for 710027 and 710028. View Details

Keywords: Governing Rules, Regulations, and Reforms; Production; Non-Governmental Organizations; Strategy; Business and Government Relations; Government Legislation; Chemical Industry

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01 Dec 2015
Research & Ideas

What to Do When Your Organization Has Dueling Missions

when the social mission of an organization depends on its own commercial success: More revenue means more resources to invest in the core mission. “It becomes this catch-22,” Battilana says. In “Harnessing Productive Tensions,” Battilana... View Details

Keywords: by Carmen Nobel

29 Apr 2013
Research & Ideas

Diagnosing the ‘Flutie Effect’ on College Marketing

so—intercollegiate sporting events generated an estimated $2 billion in revenue and $1 billion in profit in 2010. Winning programs prosper in diverse ways including ticket and product sales, alumni donations, and TV contracts. Chung is... View Details

Keywords: by Sean Silverthorne; Education; Advertising; Sports

01 Jun 2004
News

Books

“consumption-based economy of the early 20th century originated in the face-to-face selling strategies of peddlers and book canvassers of the previous generation.” The book begins in the early 1800s with a look at the hardships of the... View Details

Keywords: book review; faculty books; Publishing Industries (except Internet); Information

May 2018 (Revised January 2019)
Teaching Note

Lind Equipment

By: Richard S. Ruback, Royce Yudkoff and Ahron Rosenfeld

Teaching Note for HBS No. 212-012. Lind Equipment, a Canadian manufacturer and distributor of industrial electrical safety equipment, was purchased in December 2007 by Brian Astl (HBS 2006) and Sean Van Doorselaer. Lind’s performance was negatively impacted by the... View Details

Keywords: Recession; Seller Debt; Equity; Financial Condition; Borrowing and Debt; Capital; Revenue; Financing and Loans; Financial Strategy; Financial Management; Acquisition; Financial Crisis; Currency Exchange Rate; Insolvency and Bankruptcy; Industrial Products Industry; Industrial Products Industry

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17 Sep 2007
Research & Ideas

Broadband: Remaking the Advertising Industry

clients guard against spreading themselves too thin? A: Given all these new forms there is more ad clutter than ever, and marketers are trying to bypass it. Companies are getting more sophisticated about what they're investing in—shifting to View Details

Keywords: by Julia Hanna; Advertising; Media & Broadcasting; Publishing

July 2024
Case

Wizards of the Coast and Magic: The Rebounding

By: Boris Groysberg and Tom Quinn

This case traces the history and growth of the Magic: The Gathering trading card game. From its development in 1993 by tiny studio Wizards of the Coast, to Wizards’ acquisition by toy giant Hasbro in 1999, to its evolution into a billion-dollar brand in 2023,... View Details

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June 2005 (Revised March 2006)
Case

E Ink in 2005

By: David B. Yoffie and Barbara Mack

Explores the challenges of commercializing a bleeding-edge technology. After seven years, E Ink has spent more than $100 million to commercialize electronic ink. With business momentum picking up, but resources running out, the case examines the key trade-offs in... View Details

Keywords: Technological Innovation; Commercialization; Mathematical Methods; Consumer Products Industry; Consumer Products Industry

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05 Oct 2009
Research & Ideas

The Vanguard Corporation

sense of purpose could use that to guide innovation. One of the exciting parts of SuperCorp and the rise of this company model is that it's actually a way to develop products and services faster, to get more innovation, and to showcase... View Details

Keywords: by Sean Silverthorne

01 Jun 2024
News

The Exchange: Chance Encounters

Assistant Professor Maria Roche and Associate Professor Andy Wu; image by John Ritter Late one day in the fall of 2021, as she was packing up to head home, Assistant Professor Maria Roche bumped into Andy Wu, a colleague in the Strategy Unit whose office is next to... View Details

Keywords: Jen McFarland Flint

01 Dec 1997
News

Growing Together

Gleason (MBA '97) is finding a way to make both a profit and a difference. Last fall, as a part of HBS associate professor Marco Iansiti's Managing Product Development course, Gleason created a model for a company that would employ... View Details

Keywords: Marguerite Rigoglioso and Nancy O. Perry

31 May 2013
News

Meg Whitman Jolts HP as Its Reluctant Savior

Keywords: HP, Hewlett-Packard, Microsoft, Dell, eBay; Computer and Electronic Product Manufacturing; Computer and Electronic Product Manufacturing

03 Dec 2018
Research & Ideas

How Companies Can Increase Market Rewards for Sustainability Efforts

flavijus For the first time, a link has been drawn between public sentiment about a company’s sustainability practices and how that company is valued in the market. The results are important both for investors searching for under-valued, socially responsible companies,... View Details

Keywords: by Rachel Layne

April 2001 (Revised July 2001)
Case

Verge Software (A)

By: Dorothy A. Leonard and Elizabeth Kind

Scott Rozic, CEO of start-up Verge Software, has just told his board that he is taking the company in a totally new direction, moving from enterprise knowledge management software to Internet direct marketing. This case covers the start-up of the business, and Rozic's... View Details