Publications

September 1996 (Revised March 1999)
Case

EMDICO (B)

By: John A. Quelch

Supplements the (A) case. View Details

Keywords: Multinational Firms and Management; Emerging Markets; Product Launch; Brands and Branding; Consumer Products Industry; Consumer Products Industry; Saudi Arabia

02 Dec 2010
News

Ten Rules for Entrepreneurs

to the ideal of entrepreneurship itself rather than to a single business model or product. That flexibility helps them react nimbly to market feedback, abandoning products and business models that aren’t working. 2. Look for problems to... View Details

Keywords: Roger Thompson; Management; Management; Management

January 2014 (Revised June 2014)
Supplement

23andMe: Genetic Testing for Consumers (B)

By: John A. Quelch and Margaret L. Rodriguez

Following the FDA's letter in November 2013, which ordered 23andMe to cease sales of its DNA test kits, observers wondered how co-founder and CEO, Anne Wojcicki, would guide the company in the presence of uncertainty. View Details

Keywords: Risk and Uncertainty; Genetics; Crisis Management; Health Care and Treatment; Product Development; Business and Government Relations; Consumer Products Industry; Consumer Products Industry; United States

01 Jul 2019
What Do You Think?

Are Super Stretch Goals Only for the Very Young?

products. “The tech industry in general, young or old, can accommodate stretched goals, simply because digital can reach millions of people worldwide in one second, and all that they have to do is to create the product once [versus] other... View Details

Keywords: by James Heskett

Profile

Nathalie du Preez

Why was getting a HBS MBA important to you? HBS, in particular, appealed to me for its general management focus, the diversity and quality of its people, its close alumni network, and of course, the case study method. I believed this... View Details

Keywords: Consumer Products

January 1992
Case

Metreke Cards

By: Steven C. Wheelwright

Used to introduce the assembly line process to first-year MBA students. Three different variations of an assembly line process for packing greeting cards are presented for analysis. To choose among the three, the students must address issues of time standards,... View Details

Keywords: Business or Company Management; Operations; Production; Product; Publishing Industry

01 Jun 2020
News

Inside Out

and more productive workers. In this excerpt, the authors sketch out the scope of the opportunity. “Why are we ignoring the 90 percent?” This is the question with which Joe likes to start most presentations, to get the audience thinking... View Details

Keywords: Dan Morrell; Corporate, Subsidiary, and Regional Managing Offices; Corporate, Subsidiary, and Regional Managing Offices

01 Sep 2006
News

Faculty Books

Corporate Information Strategy and Management by Lynda M. Applegate, Robert D. Austin, and F. Warren McFarlan (Irwin/McGraw-Hill) This extensive collection of HBS cases devoted to IT gives an overview of contemporary information systems... View Details

Keywords: Business Schools & Computer & Management Training; Business Schools & Computer & Management Training

07 Sep 2021
News

One Degree of Difference

Competitiveness and Hurting America’s Middle Class,” by Professor Joseph Fuller and Manjari Raman, a program director and senior researcher at HBS’s Managing the Future of Work project. The impact of the practice cuts most deeply for the... View Details

Keywords: Jen McFarland Flint; Ambulatory Health Care Services; Health, Social Assistance

April 1981 (Revised January 1997)
Case

Corning Glass Works: The Z-Glass Project

By: Kim B. Clark

Considers decisions facing the leader of a manufacturing staff project team assigned to a plant where yields have deteriorated sharply. The process is complex: the plant organization is not cooperative and there are deep disagreements about what is wrong and how to fix... View Details

Keywords: Decisions; Production; Problems and Challenges; Conflict Management; Performance Productivity; Factories, Labs, and Plants; Groups and Teams; Consumer Products Industry; Consumer Products Industry; United States

November 2024
Case

Demond Martin and WellWithAll

By: Hise Gibson, Archie L. Jones and Ai-Ling Jamila Malone

This case study chronicles the transformative entrepreneurial path of Demond Martin, co-founder and CEO of WellWithAll, a health and wellness startup. Motivated by a pivotal life experience and deep concern for racial health inequities, Martin transitions from a... View Details