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      • December 1980 (Revised July 1991)
      • Case

      Loctite Corp.: Industrial Products Group

      By: John A. Quelch
      A new product introduction strategy covering all elements of the marketing mix must be planned for equipment designed to dispense industrial adhesives. The equipment and adhesives are manufactured by the same company. View Details
      Keywords: Product Marketing; Manufacturing Industry; Industrial Products Industry
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      Quelch, John A. "Loctite Corp.: Industrial Products Group." Harvard Business School Case 581-066, December 1980. (Revised July 1991.)
      • December 1980 (Revised January 1992)
      • Case

      Savannah West

      By: William J. Poorvu and John H. Vogel Jr.
      Allison Porter, a loan officer for Chemical Bank, must decide whether to make a construction loan on a 216-unit apartment building to be built in Savannah, Georgia. In teaching this case, one begins by looking at the economics, marketing data, etc., of the proposed... View Details
      Keywords: Credit; Property; Financing and Loans; Banks and Banking; Housing; Risk Management; Valuation; Real Estate Industry; Banking Industry; Georgia (state, US)
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      Poorvu, William J., and John H. Vogel Jr. "Savannah West." Harvard Business School Case 381-081, December 1980. (Revised January 1992.)
      • April 1980 (Revised September 1985)
      • Background Note

      The Disposable Diaper Industry in 1974

      By: Michael E. Porter
      Describes the rapidly growing disposable diaper industry in 1974, a period in which Procter and Gamble's industry leadership faced strong challenges from Kimberly Clark, Johnson and Johnson, and Union Carbide. The latter two firms were in the process of entry into the... View Details
      Keywords: Market Entry and Exit; Competition; Consumer Products Industry
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      Porter, Michael E. "The Disposable Diaper Industry in 1974." Harvard Business School Background Note 380-175, April 1980. (Revised September 1985.)
      • January 1980 (Revised August 1985)
      • Case

      Cumberland Metal Industries: Engineered Products Division--1980

      By: Benson P. Shapiro
      Cumberland Metal Industries has developed a new product to help contractors drive piles faster. They are trying to decide how to price it. Provides substantial information on the industry, competition, etc. Students must decide what factors are relevant in making an... View Details
      Keywords: Price; Information; Marketing Channels; Distribution Channels; Product Development; Consumer Products Industry
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      Shapiro, Benson P. "Cumberland Metal Industries: Engineered Products Division--1980." Harvard Business School Case 580-104, January 1980. (Revised August 1985.)
      • January 1980 (Revised August 1986)
      • Case

      General Electric vs. Westinghouse in Large Turbine Generators (A)

      By: Michael E. Porter
      Describes the U.S. large turbine generator industry in early 1963, a period of severe price cutting and depressed industry conditions. Presents data to allow a structural analysis of the industry and an analysis of the strategies of the major players since 1946. The... View Details
      Keywords: Transformation; Customer Focus and Relationships; Machinery and Machining; Cost Management; Price; Management Analysis, Tools, and Techniques; Marketing Strategy; Industry Structures; Competition; Manufacturing Industry; United States
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      Porter, Michael E. "General Electric vs. Westinghouse in Large Turbine Generators (A)." Harvard Business School Case 380-128, January 1980. (Revised August 1986.)
      • Article

      Marketing and Distribution Strategies for International Organizations

      By: John C. Pattison and John A. Quelch
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      Pattison, John C., and John A. Quelch. "Marketing and Distribution Strategies for International Organizations." Intereconomics 14, no. 3 (May–June 1979): 138–144.
      • April 1979 (Revised June 1988)
      • Case

      Chain Saw Industry in 1978

      By: Michael E. Porter and David J. Collis
      For use on the second day of a two-day sequence on the U.S. chain saw industry. Describes the evolution of the industry since 1974. Illustrates issues in industry evolution, the forces causing evolution, and the strategic issues raised by evolution. The discussion can... View Details
      Keywords: Competition; Industry Growth; Manufacturing Industry; United States
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      Porter, Michael E., and David J. Collis. "Chain Saw Industry in 1978." Harvard Business School Case 379-176, April 1979. (Revised June 1988.)
      • March 1979 (Revised June 1985)
      • Case

      Chain Saw Industry in 1974

      By: Michael E. Porter
      Describes the structure of the chain saw industry in 1974, when it is on the threshold of a major period of growth. Data are provided on each significant competitor. The discussion should center around strategies in a growing market for differently situated... View Details
      Keywords: Industry Growth; Corporate Strategy; Industry Structures; Growth and Development Strategy; Manufacturing Industry
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      Porter, Michael E. "Chain Saw Industry in 1974." Harvard Business School Case 379-157, March 1979. (Revised June 1985.)
      • 1978
      • Chapter

      The Marketing Factor for Nonconventional-Protein Products

      By: James E. Austin, J. A. Quelch, Joe R. D'Cruz and Edward T. Popper
      Keywords: Food; Product Marketing; Food and Beverage Industry
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      Austin, James E., J. A. Quelch, Joe R. D'Cruz, and Edward T. Popper. "The Marketing Factor for Nonconventional-Protein Products." Chap. 9 in Protein Resources and Technology, edited by Max Milner, Nevin S. Scrimshaw, and Daniel I.C. Wang, 111–135. Westport, CT: AVI Publishing Company, 1978.
      • May–June 1978
      • Article

      Strategies for Low Market Share Business

      By: Richard G. Hamermesh, M. Jack Anderson Jr. and J. Elizabeth Harris
      Keywords: Business Ventures
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      Hamermesh, Richard G., M. Jack Anderson Jr., and J. Elizabeth Harris. "Strategies for Low Market Share Business." Harvard Business Review 56, no. 3 (May–June 1978).
      • April 1978 (Revised October 1994)
      • Case

      Cumberland Metal Industries (A): Model Year 1978 Negotiations with Beta Motors

      By: Benson P. Shapiro
      Provides the background on Cumberland Metal Industries' entry into the automotive components market as a supplier of emission control equipment parts. Cumberland Metal must decide what bid to quote on Beta Motor's 1978 model year business. The company previously had a... View Details
      Keywords: Decisions; Bids and Bidding; Market Participation; Negotiation; Competitive Strategy; Manufacturing Industry
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      Shapiro, Benson P. "Cumberland Metal Industries (A): Model Year 1978 Negotiations with Beta Motors." Harvard Business School Case 578-170, April 1978. (Revised October 1994.)
      • April 1978 (Revised January 1985)
      • Case

      Searle Medical Instruments Group (Abridged)

      By: Steven C. Wheelwright
      SMIG, a division of G.D. Searle, was a fast growing high market-share company in the field of nuclear medical instruments. It manufactured two basically different product lines, one very successful and the other less so. Although marketing was separate for these... View Details
      Keywords: Change; Brands and Branding; Market Participation; Production; Success; Performance Capacity; Expansion; Medical Devices and Supplies Industry
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      Wheelwright, Steven C. "Searle Medical Instruments Group (Abridged)." Harvard Business School Case 678-189, April 1978. (Revised January 1985.)
      • February 1978
      • Case

      Sierra Log Homes, Inc. (A)

      By: Michael E. Porter
      Describes the history and evolution of the log home manufacturing industry, a rapidly growing embryonic industry capitalizing on the back-to-basics lifestyle changes in the United States. Focuses on one of the leading firms in the industry, but allows a discussion of... View Details
      Keywords: Business or Company Management; Change Management; Industry Structures; Supply and Industry; Problems and Challenges; Business Startups; Business Strategy; Manufacturing Industry; United States
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      Porter, Michael E. "Sierra Log Homes, Inc. (A)." Harvard Business School Case 378-195, February 1978.
      • Article

      Corporate Lobbying as Marketing Communication: Utilizing Multivariate Analysis for Segmentation Strategies

      By: Rohit Deshpandé and Rajendra K. Srivastava
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      Deshpandé, Rohit, and Rajendra K. Srivastava. "Corporate Lobbying as Marketing Communication: Utilizing Multivariate Analysis for Segmentation Strategies." Special Issue on Proceedings of the Second Annual Conference of the Academy of Marketing Science edited by D. K. Hawes and R. Tamilia. Developments in Marketing Science 1 (1978): 128–132.
      • 1978
      • Article

      Perceptions of Unfair Marketing Practices: Consumerism Implications

      By: Gerald Zaltman, Rajendra K. Srivastava and Rohit Deshpandé
      Previous research in complaint behavior has ignored the perception of unfair marketing practices as an explanatory variable. Perceptions of unfair marketing practices are related to consumer complaint behavior, although differentially related across different ages.... View Details
      Keywords: Ethics; Consumer Behavior; Marketing
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      Zaltman, Gerald, Rajendra K. Srivastava, and Rohit Deshpandé. "Perceptions of Unfair Marketing Practices: Consumerism Implications." Advances in Consumer Research 5 (1978): 247–253.
      • 1978
      • Article

      Sequential Structure of Futures Markets and the Value of Improving Information: An Example

      By: Jerry R. Green
      In an example, the value of improving information is computed under alternative structures for the timing of futures markets. It is always beneficial if futures markets are active both before and after the information is revealed. View Details
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      Green, Jerry R. "Sequential Structure of Futures Markets and the Value of Improving Information: An Example." Economics Letters 1, no. 1 (1978): 29–32.
      • February 1977
      • Background Note

      Food Marketing: What Role for Nutrition?

      By: James E. Austin
      Keywords: Marketing; Food; Nutrition
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      Austin, James E. "Food Marketing: What Role for Nutrition?" Harvard Business School Background Note 577-126, February 1977.
      • 1977
      • Article

      The Management of Marketing Conflict: Implications for Public Policy

      By: Rohit Deshpandé and Rajendra K. Srivastava
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      Deshpandé, Rohit, and Rajendra K. Srivastava. "The Management of Marketing Conflict: Implications for Public Policy." AMA Educators' Proceedings (1977): 542.
      • October 1976
      • Background Note

      Industry Structural Change

      By: Michael E. Porter
      Presents a framework for understanding and predicting industry structural change. Examines 1) the important underlying forces causing structural change, 2) the key relationships among industry elements in the process of change, and 3) some implications of change for... View Details
      Keywords: Framework; Industry Structures; Organizational Change and Adaptation; Organizational Structure; Strategy; Corporate Strategy
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      Porter, Michael E. "Industry Structural Change." Harvard Business School Background Note 377-051, October 1976.
      • October 1976 (Revised May 1985)
      • Case

      Raytheon Co.: Diversification

      By: Michael E. Porter
      Centers on the question of whether Raytheon should enter the electronic component distribution industry in the context of its broad diversification approach and acquisition criteria. This industry represents a vertical integration area for Raytheon, so the analytical... View Details
      Keywords: Acquisition; Policy; Market Entry and Exit; Distribution; Diversification; Vertical Integration; Distribution Industry; Electronics Industry
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      Porter, Michael E. "Raytheon Co.: Diversification." Harvard Business School Case 377-055, October 1976. (Revised May 1985.)
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