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  • November 2016 (Revised October 2018)
  • Case

Formlabs: Selling a New 3D Printer

By: Frank V. Cespedes, Olivia Hull and Amram Migdal
Headquartered in Somerville, Massachusetts, Formlabs manufactures 3D printers used to print everything from prototypes and models to jewelry, dental, and sculpture molds. As Formlabs prepares to ship its latest model, the Form 2, Head of Customer Development and... View Details
Keywords: 3D Printing And Manufacturing; Sales Channel Development; Sales Strategy; Entrepreneurial Management; Product Engineering; Prototype; Prototyping; Entrepreneurship; Product Launch; Information Infrastructure; Business Startups; Customers; Technological Innovation; Growth and Development Strategy; Technology Adoption; Marketing Channels; Marketing Strategy; Product Positioning; Demand and Consumers; Sales; Salesforce Management; Technology Industry; Technology Industry; Technology Industry; United States; Massachusetts; Europe; Asia
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Cespedes, Frank V., Olivia Hull, and Amram Migdal. "Formlabs: Selling a New 3D Printer." Harvard Business School Case 817-001, November 2016. (Revised October 2018.)
  • 18 Oct 2011
  • First Look

First Look: October 18

information processing, impaired information processing does not mediate the relationship between anxiety and advice taking (Experiment 4). Finally, we find that anxious individuals fail to discriminate... View Details
Keywords: Sean Silverthorne
  • 10 Feb 2015
  • First Look

First Look: February 10

Corporation, must decide whether to push JAL group, Japan's largest airline, into bankruptcy or to act as a sponsor in an out-of-court restructuring. The bankruptcy of JAL would be the largest ever for an industrial firm in Japan's... View Details
Keywords: Sean Silverthorne
  • 23 Jun 2003
  • Research & Ideas

Psychology, Pathology, and the CEO

without informing other departments, leading to waste and duplication. Respect among peers declined. Employees regularly went to the press to air grievances, reinforcing the BBC's culture of blame.— Rosabeth Moss Kanter BBC: In 1999, the... View Details
Keywords: by Rosabeth Moss Kanter
  • January 2001 (Revised June 2001)
  • Case

COFIDIS

An offspring of French catalog marketer 3 Suisses, and a popular sponsor of Tour de France, Cofidis sells consumer credit over the phone, defying conventional banking with a product policy and a communication strategy that perfectly fits the company's comparative... View Details
Keywords: Marketing Strategy; Internet and the Web; Marketing Communications; Competitive Advantage; Product; Credit; Financial Services Industry; France
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Wathieu, Luc R. "COFIDIS." Harvard Business School Case 501-055, January 2001. (Revised June 2001.)
  • July 2024
  • Case

The Voice Wars Continues 2024: Hey Google vs. Alexa vs. Siri vs. ChatGPT

By: David B. Yoffie and Sarah von Bargen
In 2024, the Voice War was transforming from a relatively simple index-based technology system, which relied on a list of commands and answers, to a generative AI system, which offered the promise to enable free flowing conversations between people and machines. The... View Details
Keywords: AI and Machine Learning; Competition; Technological Innovation; Technology Industry
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Yoffie, David B., and Sarah von Bargen. "The Voice Wars Continues 2024: Hey Google vs. Alexa vs. Siri vs. ChatGPT." Harvard Business School Case 725-352, July 2024.
  • April 2017 (Revised February 2020)
  • Supplement

edaixi (eWash): Digital Transformation of Laundry Services (B)

By: Feng Zhu, Weiru Chen, Chuang Chen and Ciwu Lin
Founded in 2013 as a laundry service featuring online ordering for home pickup and delivery, China’s edaixi (eWash) illustrated the online-to-offline (O2O) business model. As yet unclear in 2016 was the optimal way to organize third-party laundry service providers,... View Details
Keywords: Laundry; O2O; Online-to-offline; Service Operations; Business Model; Digital Platforms; Transformation; Service Industry; China
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Zhu, Feng, Weiru Chen, Chuang Chen, and Ciwu Lin. "edaixi (eWash): Digital Transformation of Laundry Services (B)." Harvard Business School Supplement 617-038, April 2017. (Revised February 2020.)
  • April 2025 (Revised May 2025)
  • Case

Adobe: GenAI Opportunity or Threat?

By: Sunil Gupta, Rajiv Lal and Allison Ciechanover
In December 2022, Adobe CEO Shantanu Narayen faced a pivotal strategic decision due to the rapid rise of generative AI image models from OpenAI, Midjourney, and StabilityAI. Adobe, a leader in digital media and marketing software with a 40-year legacy of innovation and... View Details
Keywords: Customer Relationship Management; Ethics; AI and Machine Learning; Trust; Business Strategy; Technology Industry; San Jose
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Gupta, Sunil, Rajiv Lal, and Allison Ciechanover. "Adobe: GenAI Opportunity or Threat?" Harvard Business School Case 525-052, April 2025. (Revised May 2025.)
  • October 2018
  • Case

BreezoMeter: Making Air Pollution Data Actionable

By: Frank V. Cespedes, Allison M. Ciechanover and Margot Eiran
The case focuses on an Israeli startup that provides actionable air pollution data and forecasts. The company has over 50 enterprise customers and its tool reached a million people daily in 67 countries. The co-founders wrestle with which markets and customers to focus... View Details
Keywords: Startups; Entrepreneurship; Business Startups; Pollutants; Analytics and Data Science; Sales; Marketing; Decision Choices and Conditions; Technology Industry; Israel; United States
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Cespedes, Frank V., Allison M. Ciechanover, and Margot Eiran. "BreezoMeter: Making Air Pollution Data Actionable." Harvard Business School Case 819-058, October 2018.
  • June 2011
  • Supplement

Q and A Sessions with Akhil Gupta, Deputy Group CEO and Managing Director of Bharti Enterprises

This tape includes the highlights of question and answer sessions with Akhil Gupta, Deputy Group CEO and Managing Director of Bharti Enterprises, one of the largest mobile phone companies in India. The video focuses on the challenges and lessons learned from Bharti's... View Details
Keywords: Management; Mobile and Wireless Technology; Job Cuts and Outsourcing; Agreements and Arrangements; Innovation and Invention; Telecommunications Industry; India
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Martinez Jerez, F. Asis, and Lisa Brem. "Q and A Sessions with Akhil Gupta, Deputy Group CEO and Managing Director of Bharti Enterprises." Harvard Business School Video Supplement 111-710, June 2011.
  • August 2002 (Revised March 2003)
  • Teaching Note

NerveWire (TN)

By: Nitin Nohria and Bridget Gurtler
Teaching Note for (9-402-020), (9-402-021), and (9-402-022). View Details
Keywords: Economic Slowdown and Stagnation; Recruitment; Mission and Purpose; Internet and the Web; Problems and Challenges; Consulting Industry; Newton
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Nohria, Nitin, and Bridget Gurtler. "NerveWire (TN)." Harvard Business School Teaching Note 403-055, August 2002. (Revised March 2003.)
  • April 1999
  • Teaching Note

Issues in Technology Strategy TN

By: Clayton M. Christensen
Provides instructors with an overview for the module in the Managing Innovation course, Issues in Technology Strategy. Provides an overview of the frameworks introduced in the module that can help managers in their efforts to formulate strategies relating to several... View Details
Keywords: Decisions; Investment; Innovation and Management; Innovation Strategy; Research; Technology Adoption; Technology Industry
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Christensen, Clayton M. "Issues in Technology Strategy TN." Harvard Business School Teaching Note 699-168, April 1999.
  • 12 Apr 2004
  • Research & Ideas

Operations and the Competitive Edge

where the four of you see the place for operations, and some of the hurdles that operations might face getting there. Robert Hayes: Most companies in the late 1990s were preoccupied with keeping up with burgeoning demand, and exploring the possibilities created by the... View Details
Keywords: by Martha Lagace
  • January 2025
  • Teaching Note

AGENTS.inc: Pathways to Growth at an AI Startup

By: Frank Nagle and Susan Pinckney
Teaching Note for HBS Case No. 724-444. In 2024, AI agent startup company AGENTS.inc faced multiple strategic decisions that could shape the company’s ability to grow into the future AI agent market leader. View Details
Keywords: Business Startups; AI and Machine Learning; Growth and Development Strategy; Open Source Distribution; Entrepreneurial Finance; Competition; Computer Industry; Computer Industry; Europe; Germany
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Nagle, Frank, and Susan Pinckney. "AGENTS.inc: Pathways to Growth at an AI Startup." Harvard Business School Teaching Note 725-353, January 2025.
  • 2011
  • Article

Strategic Change and the Jazz Mindset: Exploring Practices That Enhance Dynamic Capabilities for Organizational Improvisation

By: Ethan S. Bernstein and Frank J. Barrett
How can leaders adopt a mindset that maximizes learning, remains responsive to short-term emergent opportunities, and simultaneously strengthens longer-term dynamic capabilities of the organization? This chapter explores the organizational decisions and practices... View Details
Keywords: Dynamic Capabilities; Strategic Change; Jazz; Jazz Mindset; Improvisation; Innovation; Change Management; Collaborative Innovation and Invention; Innovation and Management; Innovation Leadership; Knowledge Use and Leverage; Leading Change; Leadership Style; Leadership; Management; Management Style; Organizational Change and Adaptation; Organizational Culture; Organizations; Creativity; Strategy; Auto Industry; Auto Industry; Auto Industry; Auto Industry; Auto Industry; Auto Industry; Auto Industry; Auto Industry; Auto Industry; Auto Industry; Auto Industry; Auto Industry; Auto Industry; Auto Industry; Auto Industry; Auto Industry; Auto Industry; Auto Industry; Auto Industry; Auto Industry; United States; Japan; Taiwan; Europe; Asia
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Bernstein, Ethan S., and Frank J. Barrett. "Strategic Change and the Jazz Mindset: Exploring Practices That Enhance Dynamic Capabilities for Organizational Improvisation." Research in Organizational Change and Development 19 (2011): 55–90.
  • 19 Nov 2013
  • First Look

First Look: November 19

a large stake in Dell, Inc., accused Dell of trying to steal the company, and urged shareholders to rebel and demand a "leveraged recapitalization" instead. This case presents the information the Dell board worked with as it... View Details
Keywords: Sean Silverthorne
  • 04 Aug 2014
  • Op-Ed

Why Small-Business Lending Is Not Recovering

or more for the funds to actually be approved and made available. Some banks are even refusing to lend to businesses within particular industries (for example, restaurants) or below revenue thresholds of $2 million. Perhaps most... View Details
Keywords: by Karen Mills; Banking; Financial Services
  • March 2017 (Revised March 2017)
  • Case

OpenNotes

By: Jeffrey Rayport and Annelena Lobb
In 2017, executives at OpenNotes, a national movement to improve the relationship between doctors and patients by sharing doctors’ visit notes about patients with patients, were considering options in efforts to achieve scale. The movement hoped to reach 50 million... View Details
Keywords: Health Care and Treatment; Technology Adoption; Growth and Development Strategy; Technology Industry; Technology Industry; United States
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Rayport, Jeffrey, and Annelena Lobb. "OpenNotes." Harvard Business School Case 817-080, March 2017. (Revised March 2017.)
  • 28 Jan 2014
  • First Look

First Look: January 28

economic trends a central economic activity and shed light on the mechanics of financial markets by providing a range of statistics and information about individual firms. They also raised questions that are still relevant today. What is... View Details
Keywords: Sean Silverthorne
  • 26 Jun 2007
  • First Look

First Look: June 26, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=707451 CircleLending, Inc. 2006 Harvard Business School Case 206-137 CircleLending, an innovative start-up, offered individuals the ability to set up and manage informal loans... View Details
Keywords: Martha Lagace
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