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April 2007 (Revised June 2008)
Background Note

AmorePacific

By: Elie Ofek and Kerry Herman

Describes the dominant firm in the Korean cosmetics market up to the mid-2000s. Gives background on AmorePacific's historical evolution, its current brands, and the competition it faces from local and international players. Also provides information on the market... View Details

Keywords: History; Competition; Distribution Channels; Brands and Branding; Beauty and Cosmetics Industry; South Korea

Article

Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness

By: Tami Kim, Kate Barasz and Leslie K. John

Given the increasingly specific ways marketers can target ads, many consumers and regulators are demanding ad transparency: disclosure of how consumers’ personal information was used to generate ads. We investigate how and why ad transparency impacts ad effectiveness.... View Details

Keywords: Digital Marketing; Customization and Personalization; Information; Trust; Performance Effectiveness

Find at Harvard

November 2012
Case

CSIRO: The Light Metals Flagship Decision

By: Willy Shih, Margaret P. Pierson and Dawn Lau

This case explores the challenge of investing in basic research as a public good. CSIRO was Australia's leading science and research agency, and it was chartered to enhance national prosperity through R&D. Its Flagships program was designed to align research interests... View Details

March 1998 (Revised April 1998)
Case

Egon Zehnder International: Implementing Practice Groups

By: Michael Y. Yoshino, Carin-Isabel Knoop and Cate Reavis

Since its creation in 1964, executive search firm Egon Zehnder International (EZI) marketed its consultants as "generalists." As searches became more global and industry-specific in the 1990s, CEO Daniel Meiland decided the firm needed to offer specialized services. By... View Details

Keywords: Business Units; Global Strategy; Leadership; Brands and Branding; Service Operations; Organizational Structure; Consulting Industry; Service Industry

September 1993 (Revised January 1997)
Case

Serengeti Eyewear: Entrepreneurship Within Corning, Inc.

By: David A. Garvin and Jonathan West

An entrepreneurial division within Corning, Serengeti Eyewear, has grown rapidly in its brief 10-year history. Now it must decide whether to launch a new line of sunglasses and take on the industry leader. The company has prospered by developing and cultivating... View Details

Keywords: Organizational Design; Management Style; Competitive Strategy; Customer Relationship Management; Employee Relationship Management; Business and Stakeholder Relations; Talent and Talent Management; Corporate Entrepreneurship; Manufacturing Industry

January 2002 (Revised November 2010)
Case

Strategic Planning at NFTE

By: Allen S. Grossman and Daniel F. Curran

The National Foundation for Teaching Entrepreneurship (NFTE), is a successful nonprofit poised on the verge of explosive growth. The senior management contracted with McKinsey consultants to help guide the process. The founders of NFTE brought it from a small program... View Details

Keywords: Entrepreneurship; Growth and Development Strategy; Growth Management; Organizational Change and Adaptation; Organizational Structure; Partners and Partnerships; Nonprofit Organizations

August 2005 (Revised April 2006)
Case

Rambus Inc., 2005

By: David B. Yoffie

Rambus is grappling with the ever-changing dynamics of the DRAM/semiconductor industry. The company is actively defending its patent portfolio through litigation and exploring both partnerships and industry standards for keys to future profitability and growth. How can... View Details

Keywords: Competition; Partners and Partnerships; Lawsuits and Litigation; Growth and Development Strategy; Semiconductor Industry; United States

August 2012 (Revised November 2017)
Case

Turkey—A Work in Progress?

By: Richard H.K. Vietor

For the past 10 years, Turkey has grown its real GDP at about 6% annually. This came after a huge debt crisis in 2001-02, wherein Turkey had to borrow $16 billion more from the IMF and comport with its difficult conditionality. Today, Turkey is a middle-income country,... View Details

Keywords: Turkey; Economy; Macroeconomics; International Relations; Growth and Development Strategy; Turkey

October 2016 (Revised January 2017)
Supplement

Bally Total Fitness (B): The Fall, 2005–2016

By: John R. Wells and Gabriel Ellsworth

By many measures the largest health-club chain in the United States in the early 2000s, Bally Total Fitness sold most of its remaining fitness clubs to 24 Hour Fitness in 2014 and disappeared from the industry top 100 rankings. After Bally was bedeviled by accounting... View Details

26 Nov 2007
Research & Ideas

Best Practices of Global Innovators

partner. Leading firms develop an explicit strategy for collaboration that is aligned with their business objectives. While a focus on lower cost is sometimes the outcome, it is not always. A second reason... View Details

Keywords: by Sean Silverthorne

2013
Case

Travelers Insurance: Focusing on Climate Change and Natural Catastrophe Risk

By: Andrew J. Hoffman

The dilemma Evan Blue faces stems from a report by sustainability advocacy group Ceres that calls on companies to take climate change into consideration in their risk models and develop response strategies. The fictional vice president of Traveler's Insurance is tasked... View Details

Keywords: Climate Change; Business Strategy; Risk and Uncertainty; Insurance Industry

December 2021
Case

Bunge: Building a Sustainable Future?

By: Forest Reinhardt, David E. Bell, Pedro Levindo and Ruth Costas

Bunge, one of the world’s leading agribusiness traders and processors, strives to comply with its commitment to having a deforestation-free value chain by 2025 while it considers potential new business growth areas. After a complex turnaround, which involved one of the... View Details

Keywords: Deforestation; Value Chain; Agribusiness; Values and Beliefs; Growth and Development Strategy; Corporate Social Responsibility and Impact; Environmental Sustainability; Financial Strategy; Agriculture and Agribusiness Industry

July 2024
Case

RMZ 4.0: 'How Fast Do We Want to Run?'

By: Boris Groysberg and Sarah L. Abbott

In 2023, RMZ Corporation (“RMZ”) a large family-owned real estate firm based in Bengaluru, India, announced plans to transform from a commercial real estate developer to a diversified alternative asset owner. Over the next 5 years, RMZ looked to grow its real estate... View Details

Keywords: International Expansion; Growth Management; Family Business; Talent and Talent Management; Goals and Objectives; Transformation; Growth and Development Strategy; Diversification; Change Management; Global Strategy; Organizational Change and Adaptation; Real Estate Industry; India

March 2009
Case

The Hotel Bed Wars

By: Youngme E. Moon

This case describes the start of The Hotel Bed Wars, the competition among hotel chains to attract customers by offering better and more elaborate bedding. The case is written from the standpoint of Starwood Hotels & Resorts, which is credited with starting The Hotel... View Details

Keywords: Competitive Strategy; Problems and Challenges; Customization and Personalization; Customers; Accommodations Industry

03 Jan 2023
Book

Confront Workplace Inequity in 2023: Dig Deep, Build Bridges, Take Collective Action

back up and running, many women are asking: What’s it going to take to effect real change? According to Tina Opie, visiting scholar at Harvard Business School and author of Shared Sisterhood: How to Take Collective Action for Racial and... View Details

Keywords: by Pamela Reynolds

08 Mar 2016
Research & Ideas

Solving an Economic Mystery Surrounding Argentina and Chile

notion of strategy was put away,” another said. “In the most critical times, it was just next month.” Inflation was a particular problem. Argentina’s annual inflation rate reached 438 per cent in 1976, and... View Details

Keywords: by Sean Silverthorne

October 2006 (Revised August 2007)
Case

RKS Guitars

By: Elie Ofek, Thomas J. Steenburgh, Michael I. Norton and Kerry Herman

RKS has designed a revolutionary electric guitar and needs to decide how to best market their innovation. The iconic status of existing electric guitars, and the lack of any recent radical innovations in the category, pose challenges in securing consumer adoption. If... View Details

Keywords: Innovation and Invention; Marketing Strategy; Product Launch; Consumer Behavior; Product Design; Adoption

March 2011 (Revised March 2017)
Case

Red Hen Baking Company

By: Richard S. Ruback and Royce Yudkoff

In 2007, the Red Hen Baking Company was deciding whether to move from its cramped and inefficient facility to a new facility. It had been in business about 8 years, and 2006 was the first year RHB realized a profit that was over $50,000. The added annual cost of the... View Details

Keywords: Entrepreneurship; Capital; Risk Management; Expansion

13 Sep 2013
HBS Seminar

Nirupama Rao, NYC Wagner School of Public Service

13 Sep 2013
HBS Seminar

Nirupama Rao, NYU Wagner School of Public Service

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