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Show Results For
- All HBS Web
(6,184)
- People (3)
- News (1,318)
- Research (4,094)
- Events (13)
- Multimedia (77)
- Faculty Publications (2,827)
- 21 Feb 2020
- News
Style for Everyone
One, we have taken an approach where we have to earn the trust of our customers continually,” adds Gilbert. “We got to know our first 500 customers by name. We knew the names of their children. We knew... View Details
- 11 May 2011
- Research & Ideas
Building a Better Board
stock price doing OK? "It was a 10-minute conversation, and that was that," Kaufman says. These days, the assessment is usually much more wide-spread, taking into account both quantitative and qualitative metrics other than just recent financial results, such... View Details
Keywords: by Carmen Nobel
- 28 Apr 2020
- Blog Post
A Crash Course in Saving a Family Business
she needs help reaching existing Bean&Bean customers and attracting new ones. For counsel, she turned to Sarah Endline (MBA 2001), an Entrepreneur-in-Residence at the Harvard Innovation Lab (i-lab) and former CEO of sweetriot, a... View Details
- 25 Aug 2022
- News
Vision: To Go-Go
For all their variety, restaurants have two things in common: a kitchen where food is prepared and a dining area where customers consume it. But what if you could use technology to ditch the dining area and just keep the kitchen, trimming... View Details
- 01 Jun 2022
- News
Vision: Into the Breach
perform automated scans of its clients’ systems for the duration of their policies, finding and plugging security holes as they appear. With approximately 14,000 customers and 2,000 more signing up each month, the company performs roughly... View Details
Keywords: Alexander Gelfand
- Profile
Tessa Vacher-Desvernais
Vuitton Moët Hennessy Group. “I was passionate about compelling and aspirational stories,” says Tessa. Fascinated by their galvanizing power, she wanted to build brands. The customer journey and emotional experience encouraged her to... View Details
- Article
Product Positioning in a Two-Dimensional Vertical Differentiation Model: The Role of Quality Costs
By: Dominique Lauga and Elie Ofek
We study a duopoly model where consumers are heterogeneous with respect to their willingness to pay for two product characteristics and marginal costs are increasing with the quality level chosen on each attribute. We show that while firms seek to manage competition... View Details
Keywords: Duopoly and Oligopoly; Customers; Quality; Product Positioning; Competition; Management; Cost; Product
Lauga, Dominique, and Elie Ofek. "Product Positioning in a Two-Dimensional Vertical Differentiation Model: The Role of Quality Costs." Marketing Science 30, no. 5 (September–October 2011): 903–923.
- October 2000 (Revised November 2000)
- Case
New Economy Ethics: YouKnowIt.com
By: Joseph L. Badaracco Jr. and Kim Slack
Entrepreneur Janice Schwartz is hoping to grow her start-up company by creating a technical advisory board and compensating members with discounted company stock. Schwartz is considering six candidates that can help her online education company in a variety of ways: as... View Details
Keywords: Business Startups; Crime and Corruption; Customers; Entrepreneurship; Venture Capital; Governing and Advisory Boards; Media; Networks; Internet
Badaracco, Joseph L., Jr., and Kim Slack. "New Economy Ethics: YouKnowIt.com." Harvard Business School Case 301-050, October 2000. (Revised November 2000.)
- 08 Dec 2014
- News
Creating career paths for underserved young adults in Atlanta
says Stubblefield, who was named Woman of the Year 2014 by the Atlanta Business League. Stubblefield said her work at Year Up Atlanta, which began in 2013, uses all aspects of her past work experience in marketing, diversity, entrepreneurship, and View Details
- 9 AM – 10 AM EST, 23 Jan 2019
- HBS Online
HBS Online Disruptive Strategy
Make innovation a reality with strategies from two-time World's Most Innovative Business Thinker, Clayton Christensen. Program Dates: January 23, 2019 - March 6, 2019 View Details
- 06 Sep 2005
- Research & Ideas
When Product Variety Backfires
Gourville discusses the cause of "variety backfire" and gives practical advice to avoid it. Poping Lin: Traditionally, companies have followed the "more is better" route when offering customers choices. Your research... View Details
- 23 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part Two
customer at a time. And then—with her family and other colleagues' help—she created a global leader in the industry. Schultz did the same thing with Starbucks. So did Dell. And each stuck with the enterprise as it grew and changed. For... View Details
Keywords: by Martha Lagace
- Article
Putting Patients First: Social Marketing Strategies for Treating HIV in Developing Nations
By: Zoe Chance and Rohit Deshpandé
It is more than mere coincidence that the highest rates of HIV occur in the world's poorest countries. Of the over 40 million people currently living with HIV, 95 percent are in the developing world. The first part of this paper explores the economics of HIV and... View Details
Keywords: Health Disorders; Developing Countries and Economies; Poverty; Health Care and Treatment; Social Marketing; Perspective; Customer Focus and Relationships; Profit; Africa; Asia; South America
Chance, Zoe, and Rohit Deshpandé. "Putting Patients First: Social Marketing Strategies for Treating HIV in Developing Nations." Special Issue on Metric and Interpretive Explorations of Macromarketing. Journal of Macromarketing 29, no. 3 (September 2009).
- October 2005
- Case
Saskatchewan Wheat Pool 2005
By: Ray A. Goldberg and Mary L. Shelman
CEO Mayo Schmidt had just guided his firm through five difficult years. Survival had come with the difficult decision to change the 80-year-old agricultural cooperative into a Canadian business corporation. The Saskatchewan Wheat Pool (SWP) now faced the future with a... View Details
Keywords: Change Management; Customer Value and Value Chain; Capital; Technological Innovation; Leading Change; Demand and Consumers; Partners and Partnerships; Expansion; Technology Adoption; Food and Beverage Industry; Canada
Goldberg, Ray A., and Mary L. Shelman. "Saskatchewan Wheat Pool 2005." Harvard Business School Case 906-402, October 2005.
- 21 Apr 2020
- Research & Ideas
7 Successful Battle Strategies to Beat COVID-19
business applications, aimed at empowering teams to better respond to changing customer and competitive threats, are already au fait with this idea of using military strategy to guide project decision-making. Many Agile-immersion... View Details
Keywords: by Euvin Naidoo
- 25 Jun 2015
- Blog Post
Partner with a Student Club
started: 1) Go to the Student Club List, add your search filters, and review your customized club list. View the club's website and email the club's presidents to introduce yourself. 2) Request a Student Club Resume Database, and view... View Details
Keywords: All Industries
- 30 Mar 2015
- News
Leveraging the power of yes
low-income customers in India, Pakistan, East and West Africa, and Latin America. “Understanding the full scope of impact that these companies are having is a challenge,” he says, “but we know that if we can truly capture and quantify... View Details
- 01 Dec 2006
- News
Inside Intel
demoralizing to have one customer after the next lecture you about your employer’s failures and your competitors’ strengths. Many customers actually relished the opportunity to stick it to the famous Intel.”... View Details
- November 2016
- Case
Pete & Gerry's
By: Jose Alvarez and Natalie Kindred
Keywords: ＂Pete ＆ Gerry's; ＂ Eggs; Egg Industry; Avian Flu; Cage Free; Free Range; Agribusiness; Agriculture; Industry Structure; Industry Evolution; Price Volatility; Small Business; Strategy Formulation; Branding; Marketing; Premium Brand; Growth; Consumer; Consumer Behavior; Animal Welfare; Retail; Grocery; Food Labeling; Animal-Based Agribusiness; Advertising Campaigns; Business Model; Change; Change Management; Disruption; Transition; Trends; Volatility; Customer Value and Value Chain; Entrepreneurship; Food; Ethics; Health; Problems and Challenges; Operations; Sales; Risk and Uncertainty; Quality; Public Opinion; Value; Strategy; Agriculture and Agribusiness Industry; Retail Industry; United States
Alvarez, Jose, and Natalie Kindred. "Pete & Gerry's." Harvard Business School Case 517-048, November 2016.
- 05 Oct 2010
- First Look
First Look: October 5, 2010
and market-implied yields fell, and the ability of ratings to predict default deteriorated. We offer several possible explanations for these findings that are linked to existing theories. Download the paper: http://www.hbs.edu/research/pdf/09-051.pdf The Impact of... View Details
Keywords: Sean Silverthorne