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Show Results For
- All HBS Web
(2,289)
- People (4)
- News (446)
- Research (1,522)
- Events (12)
- Multimedia (16)
- Faculty Publications (1,068)
The Comingled Code: Open Source and Economic Development
Discussions of the economic impact of open source software often generate more heat than light. Advocates passionately assert the benefits of open source while critics decry its effects. Missing from the debate is rigorous economic analysis and systematic economic... View Details
- 19 Oct 2010
- News
More for-profit firms now involved in open-source
- June 2023 (Revised September 2023)
- Simulation
Managing the Customer Journey Marketing Simulation: Adobe's Data-Driven Operating Model (DDOM)
By: Sunil Gupta, Rajiv Lal and Celine Chammas
Adobe started monitoring Annual Recurring Revenue (ARR), one of its primary metrics, when it shifted from selling its software in a box to selling the software as a subscription-based cloud service. They wanted to know when, where, and how much to invest in marketing.... View Details
- September 2001 (Revised April 2002)
- Case
Documentum, Inc
By: Rajiv Lal and Sean Lanagan
Describes Jeff Miller's attempt to implement Geoffrey Moore's crossing the chasm ideas at enterprise software vendor, Documentum. View Details
Lal, Rajiv, and Sean Lanagan. "Documentum, Inc." Harvard Business School Case 502-026, September 2001. (Revised April 2002.)
- January 2001
- Case
Accrue Software, Inc.
In 2000, Accrue is one of three survivors of the initial consolidation of the Web traffic analysis software industry. However, entry from CRM software providers and consultants, as well as ASPs offering Web analysis services, has introduced new threats to Accrue. Newly... View Details
Silverman, Brian S. "Accrue Software, Inc." Harvard Business School Case 701-057, January 2001.
- July 2004 (Revised September 2004)
- Case
Novell: CEO-led Turnaround and Growth Strategy
By: Richard L. Nolan and Robert D. Austin
Novell CEO Jack Messman tried to return the company to its leadership position in the software industry through a strategy that embraces Linux and other open source software. This case serves as an introduction to open source software and strategies based on open... View Details
Keywords: Organizational Change and Adaptation; Value Creation; Open Source Distribution; Applications and Software; Intellectual Property; Business Strategy; Information Technology Industry
Nolan, Richard L., and Robert D. Austin. "Novell: CEO-led Turnaround and Growth Strategy." Harvard Business School Case 605-004, July 2004. (Revised September 2004.)
- June 2001
- Case
Infinata: The Quest for Human Resource Venture Capital
By: Jay O. Light and Anthony Massaro
A potential start-up in the Web-based Customer Relationship Management (CRM) is considering a deal with a software developer. View Details
Keywords: Negotiation; Negotiation Deal; Customer Relationship Management; Internet and the Web; Business Startups; Information Technology Industry
Light, Jay O., and Anthony Massaro. "Infinata: The Quest for Human Resource Venture Capital." Harvard Business School Case 201-032, June 2001.
- 03 Jan 2023
- Cold Call Podcast
Wordle: Can a Pandemic Phenomenon Sustain in the Long Term?
- September 2013 (Revised November 2023)
- Case
Antoine Leboyer and GSX
By: Richard S. Ruback and Royce Yudkoff
Antoine Leboyer (HBS '92) acquired the Swiss-based software company GSX in February 2008. He managed through the recession of 2008–2009, dealt with a tumultuous separation from the founder/owner, rebuilt the management team, and upgraded the company's software... View Details
Keywords: Acquisition; Small Business; Finance; Private Equity; Growth and Development Strategy; France; Switzerland
Ruback, Richard S., and Royce Yudkoff. "Antoine Leboyer and GSX." Harvard Business School Case 214-038, September 2013. (Revised November 2023.)
- September 2005 (Revised May 2006)
- Case
Teradyne Corporation: The Jaguar Project
By: Francesca Gino and Gary P. Pisano
Teradyne, a leading manufacturer of semiconductor test equipment, embarked on a multiyear effort to improve its product development capabilities and to implement more formalized project management approaches. Examines the development of a new-generation tester that... View Details
Keywords: Projects; Management; Product Development; Information Infrastructure; Applications and Software; Groups and Teams; Business or Company Management; Research and Development; Problems and Challenges; Semiconductor Industry; United States
Gino, Francesca, and Gary P. Pisano. "Teradyne Corporation: The Jaguar Project." Harvard Business School Case 606-042, September 2005. (Revised May 2006.)
- February 2018 (Revised October 2019)
- Case
HubSpot and Motion AI: Chatbot-Enabled CRM
By: Jill Avery and Thomas Steenburgh
HubSpot, an inbound marketing, sales, and customer relationship management (CRM) software provider, announced that it had acquired Motion AI, a software platform that enabled companies to easily build and deploy chatbots, fueled by artificial intelligence, to interact... View Details
Keywords: CRM; Sales Management; Customer Service; Artificial Intelligence; B2B Vs. B2C; Business Marketing; SaaS; Marketing; Marketing Strategy; Brands and Branding; Customer Focus and Relationships; Sales; Salesforce Management; Technological Innovation; Applications and Software; Customer Relationship Management; AI and Machine Learning; Technology Industry; Service Industry; United States; North America
Avery, Jill, and Thomas Steenburgh. "HubSpot and Motion AI: Chatbot-Enabled CRM." Harvard Business School Case 518-067, February 2018. (Revised October 2019.)
- May 2007
- Article
The Governance of Open Source Initiatives: What Does it Mean to be Community Managed?
The concept of 'open source' software initially referred to software projects managed by grassroots communities in public forums. Since 1998, the concept has been adapted and diffused to new settings that extend beyond software. While the open source community has... View Details
O'Mahony, Siobhan. "The Governance of Open Source Initiatives: What Does it Mean to be Community Managed?" Art. 4. Special Issue on the Roundtable on the Governance of Open Source Software Journal of Management and Governance 11, no. 2 (May 2007): 139–150.
- 08 Nov 2016
- Blog Post
Alumni: Where Are They Now? Featuring: Phil Strazzulla
Current Position: Founder, NextWave Hire Current Location: Cambridge, MA Tell us what you’re up to these days. Along with a friend that I met at the Harvard Business School Innovation Lab, I've started a software company that helps... View Details
Keywords: Technology
- October 2019
- Case
Feeling Machines: Emotion AI at Affectiva
By: Shane Greenstein and John Masko
In 2016, Affectiva—a Boston-based emotion AI software company with a long track record of building emotion-sensing software for market research—had attempted to expand into new verticals by releasing a mobile software development kit (SDK) that downloaders could adapt... View Details
Keywords: Artificial Intelligence; Market Research; Business Model; Finance; Revenue; Decision Making; Risk and Uncertainty; Market Entry and Exit; Applications and Software; AI and Machine Learning; Information Technology Industry; Auto Industry; United States
Greenstein, Shane, and John Masko. "Feeling Machines: Emotion AI at Affectiva." Harvard Business School Case 620-058, October 2019.
- October 1987 (Revised January 1999)
- Case
Microsoft Corporation: The Introduction of Microsoft Works
Microsoft must decide how to design a new software product for global markets, identify the timing for entry into different countries, and position the product around the world. View Details
Keywords: Product Positioning; Applications and Software; Product Design; Product Launch; Globalized Markets and Industries; Information Technology Industry; United States
Kosnik, Thomas J. "Microsoft Corporation: The Introduction of Microsoft Works." Harvard Business School Case 588-028, October 1987. (Revised January 1999.)
- October 2012
- Case
Antoine Leboyer and ABR
By: Richard S. Ruback and Royce Yudkoff
Antoine Leboyer (HBS '92) acquired the Swiss-based software company ABR in February 2008. He managed through the recession of 2008-2009, dealt with a tumultuous separation from the founder/owner, rebuilt the management team, and upgraded the company's software... View Details
Keywords: Small Business; Corporate Finance; Acquisitions; Private Equity; Growth Management; France; Switzerland
Ruback, Richard S., and Royce Yudkoff. "Antoine Leboyer and ABR." Harvard Business School Case 213-055, October 2012.
- July 1994 (Revised April 1995)
- Case
San Francisco Bay Consulting
By: George P. Baker III and Karin B Monsler
San Francisco Bay Consulting leads the field of economic consulting and litigation support in the application of powerful computers and cutting edge software to manipulate and analyze large data sets. The transfer pricing system, used to facilitate the purchasing and... View Details
Keywords: Fair Value Accounting; Profit; Marketing; Fluctuation; Consulting Industry; Computer Industry
Baker, George P., III, and Karin B Monsler. "San Francisco Bay Consulting." Harvard Business School Case 195-096, July 1994. (Revised April 1995.)
- September 2003 (Revised March 2004)
- Compilation
Time Distribution and Interaction Patterns for PEARL Project Team: Work Patterns at Ditto (D)
By: Leslie A. Perlow
Provides data to enable students to analyze how software engineers spend their time. A rewritten version of an earlier case. View Details
Perlow, Leslie A. "Time Distribution and Interaction Patterns for PEARL Project Team: Work Patterns at Ditto (D)." Harvard Business School Compilation 404-058, September 2003. (Revised March 2004.)
- March 2001 (Revised March 2003)
- Case
Syncra Systems
Syncra Systems makes Internet-based software that allows supply chain partners to compare disparate forecasts and production plans, to uncover any discrepancies among them, and to address these issues. However, many potential Syncra customers perceive that they will... View Details
Keywords: Product Positioning; Internet and the Web; Supply Chain Management; Applications and Software; Sales
McAfee, Andrew P., and Mona Ashiya. "Syncra Systems." Harvard Business School Case 601-035, March 2001. (Revised March 2003.)
- Article
How to Shift from Selling Products to Selling Services
By: Doug J. Chung
Only a few years ago, most software companies sold seat licenses for their products, charging customers on the basis of head count. But today, software is typically provided using cloud-based software-as-a-service (SaaS) models that charge customers fees for... View Details
Keywords: SaaS Business Models; Sales; Management; Business Model; Salesforce Management; Applications and Software; Customer Relationship Management
Chung, Doug J. "How to Shift from Selling Products to Selling Services." Harvard Business Review 99, no. 2 (March–April 2021): 48–52.