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Show Results For
- All HBS Web
(13,376)
- People (32)
- News (2,321)
- Research (8,641)
- Events (98)
- Multimedia (124)
- Faculty Publications (6,745)
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- 2019
- Article
When Gender Diversity Makes Firms More Productive
By: Stephen Turban, Dan Wu and Letian Zhang
Does diversity make a company more productive? Many say yes—some researchers argue that gender diversity leads to more innovative thinking and signals to investors that a company is competently run. Others say no—conflicting research indicates that gender diversity can... View Details
Turban, Stephen, Dan Wu, and Letian Zhang. "When Gender Diversity Makes Firms More Productive." Harvard Business Review (website) (February 11, 2019).
- August 1, 2015
- Article
New Product Development Flexibility in a Competitive Environment
By: Janne Kettunen, Yael Grushka-Cockayne, Zeger Degraeve and Bert De Reyck
Managerial flexibility can have a significant impact on the value of new product development projects. We investigate how the market environment in which a firm operates influences the value and use of development flexibility. We characterize the market environment... View Details
Keywords: Product Development; Projects; Management Style; Situation or Environment; Innovation and Invention; Competition
Kettunen, Janne, Yael Grushka-Cockayne, Zeger Degraeve, and Bert De Reyck. "New Product Development Flexibility in a Competitive Environment." European Journal of Operational Research 244, no. 3 (August 1, 2015): 892–904.
- May 1992 (Revised June 1992)
- Teaching Note
Health Stop: Production Process, Teaching Note
- 12 Nov 2015
- Working Paper Summaries
Catering to Investors Through Product Complexity
- 28 Jul 2014 - 30 Jul 2014
- Conference Presentation
Crowdsourced Digital Goods and Firm Productivity
By: Frank Nagle
- January 1987
- Supplement
Hewlett-Packard: Manufacturing Productivity Division (B), Video
By: Benson P. Shapiro and Lawrence B. Levine
Shapiro, Benson P., and Lawrence B. Levine. "Hewlett-Packard: Manufacturing Productivity Division (B), Video." Harvard Business School Video Supplement 887-516, January 1987.
- July 1986 (Revised October 1987)
- Case
Ampex Corp.: Product Matrix Engineering (Revised)
Wheelwright, Steven C. "Ampex Corp.: Product Matrix Engineering (Revised)." Harvard Business School Case 687-002, July 1986. (Revised October 1987.)
- October 1982
- Case
Boise Cascade Office Products Division (A)
By: Roy D. Shapiro
Keywords: Business Divisions
Shapiro, Roy D. "Boise Cascade Office Products Division (A)." Harvard Business School Case 683-049, October 1982.
- March 1987 (Revised June 1993)
- Supplement
Toshiba Consumer Products (UK) Ltd. (C)
McCormick, Janice, and Daniel M G Raff. "Toshiba Consumer Products (UK) Ltd. (C)." Harvard Business School Supplement 487-074, March 1987. (Revised June 1993.)
- March 1988
- Case
Productivity on Missile Development Program 309
By: J. Ronald Fox
Fox, J. Ronald. "Productivity on Missile Development Program 309." Harvard Business School Case 388-119, March 1988.
- May 1989 (Revised June 1990)
- Supplement
Ford Motor Co.: The Product Warranty Program (B)
Raises some exciting issues concerning the role of product warranty as a strategic marketing tool. General Motors, in response to a sharp drop in its market share, makes a dramatic change in its warranty policy. Ford has to decide how best to respond to this change. View Details
Menezes, Melvyn A. "Ford Motor Co.: The Product Warranty Program (B)." Harvard Business School Supplement 589-057, May 1989. (Revised June 1990.)
- November 2003 (Revised April 2004)
- Background Note
Why Consumers Don't Buy: The Psychology of New Product Adoption
Looks at the consumer psychology of new product adoption. Identifies a key reason why consumers do not adopt innovations as quickly as developers think they should--an irrational resistance to behavioral change. Identifies strategies for firms to manage and overcome... View Details
Gourville, John T. "Why Consumers Don't Buy: The Psychology of New Product Adoption." Harvard Business School Background Note 504-056, November 2003. (Revised April 2004.)
- 1978
- Chapter
The Marketing Factor for Nonconventional-Protein Products
By: James E. Austin, J. A. Quelch, Joe R. D'Cruz and Edward T. Popper
Austin, James E., J. A. Quelch, Joe R. D'Cruz, and Edward T. Popper. "The Marketing Factor for Nonconventional-Protein Products." Chap. 9 in Protein Resources and Technology, edited by Max Milner, Nevin S. Scrimshaw, and Daniel I.C. Wang, 111–135. Westport, CT: AVI Publishing Company, 1978.
- Article
Product Quality: An Important Strategic Weapon
By: David A. Garvin
Garvin, David A. "Product Quality: An Important Strategic Weapon." Business Horizons 27, no. 2 (March–April 1984).
- May 1997
- Teaching Note
Introduction and Overview: Managing Product Development, Instructor's Note
By: Marco Iansiti
The first module, comprising three cases and a team exercise, provides an impressionistic look at all the issues raised in greater detail in subsequent classes. It thus enables students, who come to the course with a range of experience and skills, to get up to speed... View Details
- August 1986 (Revised May 1993)
- Case
Rohm and Haas (A): New Product Marketing Strategy
By: V. Kasturi Rangan and Lesley Susan
Joan Macey, Rohm and Haas' market manager for Metalworking Fluid Biocides, found that sales of a new biocide, Kathon MWX, was utterly disappointing. This was all the more puzzling since sales of her other product--Kathon 886 MW, a liquid biocide used only in... View Details
Keywords: Communication Strategy; Marketing Strategy; Product Launch; Distribution; Performance; Sales
Rangan, V. Kasturi, and Lesley Susan. "Rohm and Haas (A): New Product Marketing Strategy." Harvard Business School Case 587-055, August 1986. (Revised May 1993.)
- March 3, 1985
- Article
Product Quality: Profitable at Any Cost?
By: David A. Garvin
Garvin, David A. "Product Quality: Profitable at Any Cost?" New York Times (March 3, 1985).