Publications

Publications

Filter Results: (4,517) Arrow Down
Filter Results: (4,517) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 21 of 4,517 Results →
  • 01 Jun 2002
  • News

The Mind Speaks, Marketers Listen

word — to grill them about their tastes, buying habits, and favorite brands — [Zaltman] seeks to converse directly with their brains instead,” the Times observed (February 23, 2002). The Zaltman Metaphor Elicitation Technique (ZMET), the first patented View Details
  • 26 Sep 2017
  • First Look

First Look at New Research and Ideas, September 26, 2017

Leemore S., Igal Hendel, Victoria Marone, and Christopher Ody Abstract—Anecdotal reports and systematic research highlight the prevalence of narrow-network plans on the Affordable Care Act’s health insurance Marketplaces. At the same... View Details
Keywords: Sean Silverthorne
  • 01 Sep 2014
  • News

Alumni and Faculty Books for September 2014

who might prefer guaranteed tax-free retirement income not subject to Wall Street market fluctuations. The Tanner Extraction by Frank X. Biasi (PMD 41, 1981) F.X. Biasi Falling in Love Backwards: An Unlikely Tale of Happily Ever After by... View Details
Keywords: faculty research; Alumni Research
  • Web

Human Behavior & Decision-Making - Faculty & Research

Human Behavior & Decision-Making Human Behavior & Decision-Making 2014 Book The Power of Noticing: What the Best Leaders See By: Max Bazerman This book will examine the common failure to notice critical information due to bounded awareness. The book will document a... View Details
  • 13 Dec 2019
  • News

How Influencers Are Making Over Beauty Marketing

  • 06 Feb 2018
  • First Look

First Look at New Research and Ideas: February 6, 2018

history? American Capitalism presents a sampling of cutting-edge research from prominent scholars. These broad-minded and rigorous essays venture new angles on finance, debt, and credit; women’s rights; slavery and political economy; the... View Details
  • 18 Apr 2018
  • First Look

First Look at New Research and Ideas, April 18, 2018

forthcoming Academy of Management Journal Ideological Misfit? Political Affiliation and Employee Departure in the Private-Equity Industry By: Bermiss, Y. Sekou, and Rory McDonald Abstract—Though organizations are increasingly active participants in the political realm,... View Details
Keywords: Sean Silverthorne
  • 08 Dec 2015
  • Research Event

Research Trends Discussed at India and South Asia Conference

Scholars from around the world discussed the history and current business trends in India and Southeast Asia at Harvard Business School. The Business History of India and South Asia: Recent Trends in Research conference covered topics... View Details
Keywords: by Dina Gerdeman; Education
  • 13 Jun 2017
  • First Look

First Look at New Research and Ideas, June 13

religious employer allow his employees access to contraceptives or break with healthcare legislation? People and organizations of faith often face moral decisions that have significant consequences. Research in psychology found that... View Details
Keywords: Sean Silverthorne
  • June 2024
  • Article

Oral History and Business History in Emerging Markets

By: Geoffrey Jones
This article describes the motivation, structure and use of the Creating Emerging Markets (CEM) oral history-based project at the Harvard Business School. The project consists of lengthy interviews with business leaders from emerging markets. By June 2024 183... View Details
Keywords: Emerging Economies; Oral History; Emerging Markets; Business History; Research
Related
  • 29 Aug 2017
  • First Look

First Look at New Research and Ideas, August 29

beliefs about their place in these distributions. We focus on potential causes that lead to these misperceptions and discuss the implications that misperceived inequality—but not actual inequality—have for policy and redistribution preferences. We conclude by... View Details
Keywords: Sean Silverthorne
  • Fast Answer

Investment analyst reports: banks included in library research

href="https://www.library.hbs.edu/find/databases/lseg-workspace#" style="background-color: rgb(255, 255, 255);">LSEG Workspace Credit Suisse* Global LSEG Workspace Deutsche Bank* Global LSEG Workspace DNB Markets Norway LSEG Workspace... View Details
  • Research Summary

Selection and Market Reallocation: Productivity Gains from Multinational Production

By: Laura Alfaro
Assessing the productivity gains from multinational production has been a vital topic of economic research and policy debate. Positive aggregate productivity gains are often attributed to within-firm productivity improvement; however, an alternative, less emphasized... View Details
  • 19 Mar 2008
  • Research & Ideas

Finding Success in the Middle of the Market

had been undercut by Ameritrade and E*trade. Research identified a large middle market of investors, bruised by the end of the dot-com bubble, in need of more advice and brand assurance than Vanguard and... View Details
Keywords: by John Quelch; Auto; Retail
  • 06 Jun 2017
  • First Look

First Look at New Research and Ideas: June 6, 2017

forthcoming American Economic Journal: Economic Policy Selection and Market Reallocation: Productivity Gains from Multinational Production By: Alfaro, Laura, and Maggie X. Chen Abstract—Assessing the productivity gains from multinational... View Details
Keywords: Sean Silverthorne
  • April 2017
  • Article

Introduction to Special Issue: The Consumer in a Connected World

By: John A. Deighton, Jacob Goldenberg and Andrew T. Stephen
Keywords: Marketing; Consumer Behavior; Consumer Research; Smartphones; Data; Technology
Related
  • 03 Oct 2017
  • First Look

First Look at Research and Ideas, October 3, 2017

to shape the use of commercial activity by social venture founders, our findings contribute to research on hybrid organizations in the social sector, communities as a context for the enactment of gender, and the enactment of gender in... View Details
Keywords: by Sean Silverthorne
  • Article

Fly-by-Night Firms and the Market for Product Reviews

By: Gerald R. Faulhaber and Dennis A. Yao
This paper presents a model that permits third-party information provision in a market characterized by information asymmetries and reputation formation. The model is used to examine how the market for information provision affects prices and supply in the primary... View Details
Keywords: Markets; Reputation; SWOT Analysis; Mathematical Methods; Price Bubble; Inflation and Deflation; Duopoly and Oligopoly; Cost; Information; Quality; Price; Competitive Advantage; Information Industry
Related
  • Web

About the Project - Creating Emerging Markets

inception, the Creating Emerging Markets project website has had 600,000 visits from scholars in some 200 countries. Faculty Co-chairs Geoffrey G. Jones Isidor Straus Professor of Business History Tarun Khanna Jorge Paulo Lemann Professor... View Details
  • 08 Aug 2022
  • HBS Case

Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

fan base. The effective use of social media was how they created an ecosystem." In a recent case study, “BTS and ARMY,” Harvard Business School associate professor Doug Chung and research associate Kay Koo show how BTS marshalled its... View Details
Keywords: by Shalene Gupta; Media & Broadcasting; Music