fitness - Publications - Faculty & Research

26 Oct 2022
Research & Ideas

How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

for marketers and influencers Branded content doesn’t have to come at such a price, though. Companies and YouTubers can partner successfully and still serve viewers if they heed five pieces of advice from Zhang and Cheng’s research. Sponsored content can work if it... View Details

Keywords: by Kara Baskin; Technology; Media & Broadcasting

28 Nov 2005
Research & Ideas

Unilever: Transformation and Tradition

the identification of Unilever as being in the fast-moving consumer goods business. By 1990 Unilever no longer fitted Cole's description of thirty years previously of being "several different fleets . . . doing all kinds of different... View Details

Keywords: by Geoffrey Jones; Consumer Products

17 Nov 2016
Op-Ed

What's Behind the Unexpected Trump Support from Women

make America great again. Those drawn to this view, by extension, place a higher level of scrutiny on those who do not fit their image of success. Thus, Secretary Clinton’s handling of her emails was considered far more egregious than... View Details

Keywords: by Laura Morgan Roberts and Robin Ely

01 Apr 2013
Research & Ideas

First Minutes are Critical in New-Employee Orientation

Please fit in accordingly. But research suggests that employee orientation ought to be less about the company and more about the employee. In their paper "Breaking Them In or Revealing Their Best? Reframing Socialization around Newcomers'... View Details

Keywords: by Carmen Nobel; Web Services; Service; Telecommunications

02 Apr 2001
Research & Ideas

Not All M&As Are Alike—and That Matters

associated with the building of industry giants. Overcapacity acquisitions are aimed at reducing capacity and duplication. They happen when the giants must be trimmed down to fit shrinking world markets. Recommendations Acquired companies... View Details

Keywords: by Joseph L. Bower

02 Dec 2002
Research & Ideas

The Secret of How Microsoft Stays on Top

architectures they adopt, deciding what to "design/make" themselves, and what to rely upon others to provide. With regard to developing intellectual property, our work demonstrates the need for an architectural framework that defines how the various building... View Details

Keywords: by Sean Silverthorne

20 Dec 2010
Research & Ideas

Panama Canal: Troubled History, Astounding Turnaround

imperialists? A: Americans never like to use that word in describing our actions! I certainly don't. But it fits our behavior in Panama. The "successful" part happened under Teddy Roosevelt: the United States used military force... View Details

Keywords: by Sarah Jane Gilbert; Transportation

10 Aug 2009
Research & Ideas

High Commitment, High Performance Management

the firm, though they do take bold business initiatives. Some firms like Southwest have no long term debt. Southwest self-financed because to grow too quickly would have undermined their ability to hire employees who fit Southwest's... View Details

Keywords: by Martha Lagace

18 Sep 2017
Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

funny—but remember your brand’s purpose Social media is a place where people appreciate humor—as long as it fits with the brand image, Avery says. Squatty Potty does an excellent job of engaging its audience with amusing and entertaining... View Details

Keywords: by Dina Gerdeman; Advertising; Technology

Research Summary

Management Control Systems in Multiunit Companies

By: Tatiana Sandino

Professor Sandino conducts research on early-stage multiunit companies that introduce management control systems to help maintain operations, as well as company culture, as they grow, but also to enable adaptation to the different markets that they serve. Building... View Details

06 Jul 2011
Research & Ideas

Are You a Level-Six Leader?

the regional or national electorate. It is difficult to find renowned corporate leaders who fit this category because in business, typically, the Chameleons are weeded out before they reach the top. The world of politics is another... View Details

Keywords: by Mitch Maidique

18 Jul 2011
Research & Ideas

Looking in the Mirror: Questions Every Leader Must Ask

those with chronic health conditions. She was extremely good at understanding the customers' needs and then devising solutions to fit those needs. She got a thrill out of it! Then I asked her what she hated about her job. She hesitated,... View Details

Keywords: by Carmen Nobel

28 Jul 2008
Research & Ideas

Making the Decision to Franchise (or not)

factors we've observed and intend to study further, in addition to measuring their effect on performance." "When an organization sets up its structure, there's a lot of talk about alignment and fit relative to the addition of new... View Details

Keywords: by Julia Hanna; Retail

12 Dec 2011
HBS Case

HBS Cases: Clocky, the Runaway Alarm Clock

why that happened," says Ofek. Clocky fit the bill. In the case "Clocky: The Runaway Alarm Clock" (with Eliot Sherman) and the follow-up case, "Nanda Home: Preparing for Life after Clocky" (with Jill Avery, HBS... View Details

Keywords: by Carmen Nobel; Consumer Products

Teaching Interest

Managing the Future of Work (MBA Education—Elective Curriculum)

By: Christopher T. Stanton

The nature and scope of work is changing rapidly, creating massive business challenges in the shadow of broader political and social shifts. HBS launched a major initiative in 2017 on Managing the Future of Work to define these workplace issues and... View Details

09 Jan 2020
Book

Rethinking Business Strategy in the Age of AI

integrated 21-inch tablet computers have become a fitness sensation. For $39 per month, Peloton offers access to live-streamed classes where members can track their performance on a leader board, virtually connect with fellow classmates,... View Details

Keywords: by Dina Gerdeman

18 May 2016
Research & Ideas

Unethical Amnesia: Why We Tend to Forget Our Own Bad Behavior

write about a personal past experience that fit one of five categories: unethical, ethical, positive, negative, or neutral. The participants mostly wrote about commonplace actions (cheating on an exam or padding an expense report, for... View Details

Keywords: by Carmen Nobel

Article

Mission-Driven Governance

By: Raymond Fisman, Rakesh Khurana and Edward Martenson

The purpose of this paper is to provide a useful, easily applied theory of governance performance. The existing model is fundamentally adversarial, rooted in the paradigm of principal-agent conflict. At its base is an image of governance as a never-ending struggle... View Details

Keywords: Corporate Governance; Governing and Advisory Boards; Knowledge Management; Standards; Mission and Purpose; Organizational Change and Adaptation; Performance Effectiveness; Performance Evaluation

Citation

Find at Harvard

06 Jun 2007
Research & Ideas

Behavioral Finance—Benefiting from Irrational Investors

Least Resistance," a paper forthcoming in the Journal of Financial Economics, the authors argue that this sort of passive behavior can have a significant effect on how companies make strategic financing decisions. It all fits under... View Details

Keywords: by Julia Hanna

06 Sep 2004
Research & Ideas

The Innovator’s Battle Plan

innovative product's inherently disruptive nature, the incumbent inevitably tries to morph the product to fit into its existing processes and values. It alters the innovation to enhance its appeal to core customers and View Details

Keywords: by Clayton M. Christensen, Scott D. Anthony & Erik A. Roth

Publications