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Show Results For
- All HBS Web
(1,949)
- People (2)
- News (599)
- Research (763)
- Events (11)
- Multimedia (22)
- Faculty Publications (635)
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- 01 Mar 2025
- News
On The Case: The Base Factor
In her research as a marketing modeler, Professor Eva Ascarza focuses on understanding customers—and predicting, in particular, who will be a good one and how best to retain them. Without customers, obviously, there is no business. That could also be the tagline for... View Details
Keywords: Jen McFarland Flint
- 01 Dec 2019
- News
Shaping Leaders Who Understand Business and the Environment
Administration. Serafeim teaches Reimagining Capitalism: Business and Big Problems, one of several electives in the MBA Program that focus on environmental and social challenges. Given the surge of student interest in the topic, Serafeim,... View Details
Keywords: April White
- 01 Oct 1998
- News
Merton Named University Professor
insurance contracts. An elected member of the National Academy of Sciences and a past president of the American Finance Association, Merton is a leading figure in the School's Global Financial Systems Project and has taught extensively in... View Details
- 01 Oct 2002
- News
Ann M. Fudge
from corporations and boardrooms to national magazines to a project to elect a woman President of the United States. Upon graduation, Fudge went to work for General Mills and advanced from marketing assistant to marketing director in six... View Details
- 13 Nov 2020
- News
Students craft their post-HBS lives
thought-provoking exercise,” says Leslie Perlow, “but it leaves them with lots and lots of questions.” Those questions inspired Perlow to develop a new second-year elective called Crafting Your Life. “The course was created primarily by... View Details
- 01 Dec 2005
- News
Buy the Book
as a sublime integration of operations and marketing,” says Deighton, who taught the case to MBAs for the first time this fall in the elective course Consumer Marketing. “Patterson understands that if you want shelf space you need to... View Details
- 25 Aug 2022
- News
Harnessing the Tools of the Digital Age
that we have the lab model firmly established at HBS as an important part of the portfolio of the ways we do research and that the platform components are all humming. I hope that we will have created new courses in both the Required Curriculum and the View Details
Keywords: April White
- 17 May 2018
- News
Creating Opportunity for Indian Entrepreneurs
“We are working with selected schools to teach this program in an interactive learning manner, so it inspires the students and they are able to internalize the skills,” Bhargava explains. Other schools have introduced entrepreneurship into their course offerings as an... View Details
Keywords: Jennifer Myers
- 01 Oct 2000
- News
Books
and read a twelve-month operating cash flow statement. Many HBS readers will recognize "The R&R Case," by HBS professor Howard Stevenson. Introduced in the 1980s, the case focuses on one of Reiss's business ventures, and for many years it was the first case taught in... View Details
- 01 Jun 2025
- News
Barbie: Reviving a Cultural Icon at Mattel
Like countless others in the summer of 2023, HBS professor Elie Ofek went to the theater to see the blockbuster film Barbie and found himself enveloped by the pink-drenched marketing blitz that had all but taken over the world. To Ofek, who teaches in the Marketing... View Details
- 25 Feb 2020
- News
The Past Informs the Future of Work
related to growth and efficiency. In a variety of case studies, students in the MBA elective Managing the Future of Work consider technological trends reshaping today’s workplace and actions business leaders can take. In particular, cases... View Details
- 01 Sep 2008
- News
Farming for Fuel
would be the book value, roughly $50 million. The third option is to maintain current levels of operation until the situation becomes clearer. Reinhardt has taught the case in his Energy course in the second-year MBA elective curriculum,... View Details
- 01 Jun 2008
- News
The $4 Billion Question
It’s no secret that private equity firms have enjoyed massive profits in recent years. In Private Equity Finance, a course in the second-year MBA elective curriculum, students follow the life cycle of a deal in order to learn more about... View Details
- 01 Oct 1998
- News
A Long and Winding Road
Canadian who sported not only a hockey stick but also an irrepressible enthusiasm for presidential candidate George McGovern. Elected class secretary upon graduation, Vibert has maintained strong ties to HBS and has zealously attended... View Details
Keywords: Wayne R. Vibert (MBA 1973)
- 01 Feb 1999
- News
Newman's Own Brand of Charity
Newman's Own, Inc., lunched with Dean Kim B. Clark, and fielded students' questions at an informal hour-long gathering sponsored by the Social Enterprise Club. The case, written by Initiative on Social Enterprise chair Professor James E. Austin for the MBA View Details
- 01 Jun 1998
- News
Chai Ling
her long ordeal might be over. It had begun nearly a year earlier, in 1989, when Chai, a 23-year-old Beijing University student, was elected "chief commander" by the Tiananmen Square dissidents because of her leadership skills and... View Details
- 17 Nov 2016
- News
Wired for Innovation
Skelly stayed with Horizon until 2007, when he launched a bid for election to Congress as the Democratic nominee in the Seventh District of Texas. “Key issues for me were energy and education,” says Skelly, “but I was a relative unknown,... View Details
- 01 Mar 2011
- News
Two Kinds of Green
philosophical fit was there, he felt, even if it left many scratching their heads. Currently taught by Marquis in the MBA elective course Commerce and Society, the case details Burt’s Bees’ pioneering initiative to formalize and... View Details
- 01 Jun 2020
- News
Prognosis
during this period is extraordinary and has been made possible by the fact that we canceled all elective procedures. One of the puzzles we’re beginning to think about is how to transition the workforce back. How do we continue to have the... View Details
- 01 Feb 2001
- News
When Last Seen
The Bulletin likes to be sure that it is, without exception, landing in the mailboxes of all HBS alumni. So it was with our usual attentiveness that we followed the recent confusion in the Sunshine State, in order to ascertain if the mailing address for George W. Bush... View Details