digital advertising - Publications - Faculty & Research

15 Jul 2015
Research & Ideas

Amazon Prime Day: The Logic Behind a Retailer’s Made-up Holiday

the company's success over its 20-year existence. But Sunil Gupta, an expert on marketing and digital technology who wrote a recent case on Amazon, sees deeper motives behind the company creating its own Christmas in July. "I think... View Details

Keywords: Re: Sunil Gupta; Retail

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Native American Heritage Month | Baker Library

Resources Dive into Tribal Business News , a digital publication delivering in-depth stories, analysis, and business intelligence on all aspects of Native business and economic development activities. Browse the American Indigenous... View Details

25 Apr 2017
First Look

First Look at New Research, April 25

be aware of the range of powerful, dynamic, and often conflicting forces shaping the emerging competitive environment. The globalization of markets, the increasing homogeneity of customer needs worldwide, the impact of the digital... View Details

Keywords: Sean Silverthorne

02 Mar 2023
Blog Post

Women, Work, and the "M" Word

international development, big tech at Google, government service in the Obama administration, and on the founding team of the healthcare startup Cityblock Health, I watched fertility and pregnancy companies enter the digital health... View Details

15 Dec 2015
News

The Year in Ideas 2015

innovate to be more immersive. I’ll be keeping a close eye on how Instagram’s and Snapchat’s advertising models evolve. “Finally, 2016 will be the year that social commerce takes off. I only hope my wallet can withstand the usage!” -Laura... View Details

Keywords: Julia Hanna, Christine Lejeune, Dan Morrell, and April White

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Europe - Global Activities 2021

with a variety of needs, from validating their competencies to assisting with work permits. Employers can also join Just Arrived for free and either advertise for a job directly, or receive help developing a customized proposal for their... View Details

January 2023
Case

Proday: Calling the Right Play

By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn

Sarah Kunst knew the elements of a successful startup from her tenure at venture capital firms. In April 2018, however, her own app – Proday, a home fitness platform featuring exercises filmed by professional sports stars – was floundering. Kunst theorized that... View Details

Keywords: Social Media; Entrepreneurship; Advertising; Digital Marketing; Product Launch; Social Marketing; Failure; Sports; Applications and Software; Business Startups; Technology Industry; United States

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26 Nov 2012
Research & Ideas

New Winners and Losers in the Internet Economy

calls the "less glamorous layer" that supports those big brand names, such as digital advertising agencies, ad networks, ad exchanges, customer analytics firms, listening platforms, and other firms... View Details

Keywords: by Dina Gerdeman; Publishing

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Director’s Foreword | Baker Library

literature advertising an offer, filings of the U.S. Securities and Exchange Commission, and correspondence. Baker Library is pleased to introduce the exhibition Lehman Brothers: A History, 1850–2008 as an opportunity to highlight this... View Details

May 2024
Teaching Note

The Meteoric Rise of Skims

By: Ayelet Israeli, Jill Avery and Leonard A. Schlesinger

Teaching Note for HBS Case No. 524-023, "The Meteoric Rise of Skims." View Details

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30 Dec 2013
HBS Case

HBS Cases: What Warren Buffett Saw in Newspapers

advertising revenues over the past decade, as readers turned from print to more immediate sources of news. Coupled with rising printing, paper, and labor costs, the decreasing revenues created falling margins and increased leverage... View Details

Keywords: by Deborah Blagg; Journalism & News; Publishing

03 Aug 2015
Research & Ideas

Why Fierce Competitors Apple and Amazon Became ’Frenemies’ Over eReaders

other, along certain dimensions they are collaborating” So why would Amazon release a version of its Kindle Reader on Apple's iPad, allowing users to access its library of exclusive digital books? "Doesn't that diminish interest in the... View Details

Keywords: by Michael Blanding; Information; Publishing; Technology

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From the Chief Financial Officer | Annual Report 2024

revenue from the group’s Corporate Learning and Harvard Business Press components, as well as to a decline in advertising revenue. Focusing on long-term financial growth, the group continued its investment in new product development,... View Details

02 Jun 2014
Research & Ideas

Secrets to a Successful Social Media Strategy

unacceptable behavior in the offline world might be perfectly acceptable in the online world. For example, corporate norms and fear that the boss might find out prevent many employees from openly advertising themselves on the job market.... View Details

Keywords: by Carmen Nobel

01 Apr 1996
News

Technology for Learning's Sake

would really enable us to take it to the next level - the ability to combine integrated digitized text and exhibits - was only developed very recently." "We're at a juncture today in the technology where all the work we've been doing over... View Details

Keywords: by Deborah Blagg; photo by David Zadig

14 Feb 2017
First Look

First Look at New Research: February 14

working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=43385 Harvard Business School Case 817-012 DataXu: Selling Ad Tech DataXu served marketers by buying digital advertising for brands using its... View Details

Keywords: Sean Silverthorne

01 Dec 2013
News

Case Study: Citizen Buffett

price. Included is a summary of US newspapers' diminished circulation and advertising revenues over the past decade, as readers turned from print to more immediate sources of news. Coupled with rising printing, paper, and labor costs, the... View Details

Keywords: Blagg, Deborah; Publishing Industries (except Internet); Information

01 Sep 2010
News

You’ve Been YouTubed

millions. Taught in the MBA second-year course Digital Marketing Strategy and multiple Executive Education programs, the case depicts a new media era in which increasing numbers of people are spending as much time online as they are in... View Details

Keywords: Julia Hanna; social media; Advertising, Public Relations, and Related Services; Professional Services; Air Transportation; Transportation

13 Dec 2018
Blog Post

"I Wanted to Move from Analyzing Results to Creating Them": Cynthia Samanian, MBA 2012

content. The plan was to grow an audience of sufficient size to attract advertisers but, she says in retrospect, "It wasn't the right business model for me." Cynthia knew she wanted a positive cash flow business that could... View Details

19 May 2014
Research & Ideas

Why Companies Should Compete for Your Privacy

information. Social networking on Facebook would be of little value if users provided no personal information, and digital assistants such as Apple's Siri require access to consumers' location, contact lists, and calendar to be helpful. A... View Details

Keywords: by Dina Gerdeman; Consumer Products

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