digital advertising - Publications - Faculty & Research

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Brian T. Bedol

knew was that life,” he said. With that foundation, it was no surprise that Bedol became a successful entrepreneur himself. After graduating from Boston University with a degree in communications, Bedol became an advertising copywriter... View Details

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Smaller Collections - Photography Collections - Historical Collections

documentary photography, studio photography, and advertising photography. Most of the images in this collection are black and white gelatin silver prints however there are a small number of color prints included as well. Prominent... View Details

19 May 2014
Research & Ideas

Why Companies Should Compete for Your Privacy

information. Social networking on Facebook would be of little value if users provided no personal information, and digital assistants such as Apple's Siri require access to consumers' location, contact lists, and calendar to be helpful. A... View Details

Keywords: by Dina Gerdeman; Consumer Products

23 Oct 2018
First Look

New Research and Ideas, October 23, 2018

case:https://hbsp.harvard.edu/product/319027-PDF-ENG Harvard Business School Case 718-511 BuzzFeed—What Future for Native Advertising and Branded Content? Jonah Peretti, CEO of digital publishing company... View Details

Keywords: Dina Gerdeman

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Europe - Global Activities 2021

with a variety of needs, from validating their competencies to assisting with work permits. Employers can also join Just Arrived for free and either advertise for a job directly, or receive help developing a customized proposal for their... View Details

08 Jun 2010
First Look

First Look: June 8

Epstein, and Kristi Yuthas Publication:In Scaling Social Impact: New Thinking, edited by Paul Bloom and Edward Skloot. Palgrave Macmillan, forthcoming An abstract is unavailable at this time. Order this Book: http://www.palgrave.com/products/title.aspx?PID=414542 How... View Details

Keywords: Martha Lagace

26 Nov 2012
Research & Ideas

New Winners and Losers in the Internet Economy

calls the "less glamorous layer" that supports those big brand names, such as digital advertising agencies, ad networks, ad exchanges, customer analytics firms, listening platforms, and other firms... View Details

Keywords: by Dina Gerdeman; Publishing

07 Jun 2011
First Look

First Look: June 7

respond? The business ran on a radically new model in which a stable of 10,000 freelance contributors supplied content, the Internet's search engines brought it 75 million readers each month, and advertising generated revenue. It took the... View Details

Keywords: Sean Silverthorne

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Medium of Artistic Expression - Edwin H. Land & Polaroid | Harvard Business School

Land, "Chairman's Letter," Polaroid Corporation Annual Report 1976, 5. Polaroid advertisements featured the testimony of Polaroid users who claimed their cameras had made them "the life of the party." 78 "The entire process of pose,... View Details

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Management Training Program - Business Education For Women At Harvard University | Harvard Business School

provide classrooms and housing. 146, 105, 104 Through the joint venture, the program was advertised nationally, and enrollment grew to 75 students, a significant increase. The Management Training Program still functioned as a separate... View Details

17 Apr 2012
First Look

First Look: April 17

the digital strategy for The Times. Would consumers remain as engaged with a site protected by a paywall? Would advertisers react positively to such a move that walled off readers? Would readers value both... View Details

Keywords: Carmen Nobel

05 Jul 2011
First Look

First Look: July 5

e-books eroded publishers' profitable print formats. E-readers like Kindle, as well as Apple's iPad, that invigorated the digital book market are discussed. Also includes a general overview of book publishing including the K-12 and... View Details

Keywords: Sean Silverthorne

May 2024
Teaching Note

The Meteoric Rise of Skims

By: Ayelet Israeli, Jill Avery and Leonard A. Schlesinger

Teaching Note for HBS Case No. 524-023, "The Meteoric Rise of Skims." View Details

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September 2019 (Revised February 2020)
Teaching Note

Fishbowl: Scaling Up

By: Leslie K. John

Email mking@hbs.edu for a courtesy copy.

Teaching Note for HBS No. 919-013. Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and... View Details

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01 Dec 2013
News

Case Study: Citizen Buffett

price. Included is a summary of US newspapers' diminished circulation and advertising revenues over the past decade, as readers turned from print to more immediate sources of news. Coupled with rising printing, paper, and labor costs, the... View Details

Keywords: Blagg, Deborah; Publishing Industries (except Internet); Information

01 Sep 2010
News

You’ve Been YouTubed

millions. Taught in the MBA second-year course Digital Marketing Strategy and multiple Executive Education programs, the case depicts a new media era in which increasing numbers of people are spending as much time online as they are in... View Details

Keywords: Julia Hanna; social media; Advertising, Public Relations, and Related Services; Professional Services; Air Transportation; Transportation

13 Dec 2018
Blog Post

"I Wanted to Move from Analyzing Results to Creating Them": Cynthia Samanian, MBA 2012

content. The plan was to grow an audience of sufficient size to attract advertisers but, she says in retrospect, "It wasn't the right business model for me." Cynthia knew she wanted a positive cash flow business that could... View Details

25 Apr 2012
What Do You Think?

How Will the “Age of Big Data” Affect Management?

organized. Other facts are generated by so-called digital sensors operating worldwide in industrial equipment, autos, and the like. By linking the sensors, an "industrial Internet" can be created. These trends appear to have "opportunity"... View Details

Keywords: Re: James L. Heskett

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Meet the Team | Information Technology

iaudouin@hbs.edu Ivan joined Harvard University in 1993 and moved to the Harvard Business School in 2000 where he has produced many video and multimedia cases. He began his career working in advertising in France for clients including Air... View Details

07 Sep 2020
Research & Ideas

How to Help Small Businesses Survive COVID's Next Phase

small-business owners can take now Mills offers three recommendations to cash-strapped business owners: Focus on social media and email to reach customers. The coronavirus pandemic forced many analog companies to embrace digital... View Details

Keywords: by Danielle Kost; Food & Beverage; Service

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