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  • Web

Crisis Leadership - Bubbles, Panics & Crashes – Historical Collections – Harvard Business School

and launched a successful advertising campaign that featured a fully mechanized exhibition of Waltham watch production methods that was displayed at international expositions. In 1876, while the rest of the world struggled to emerge from... View Details
  • January 2022
  • Article

Artificial Intelligence, Data-Driven Learning, and the Decentralized Structure of Platform Ecosystems

By: David R. Clough and Andy Wu
Gregory, Henfridsson, Kaganer, and Kyriakou (2020) highlight the important role of data and AI as strategic resources that platforms may use to enhance user value. However, their article overlooks a significant conceptual distinction: the installed base of... View Details
Keywords: Artificial Intelligence; Data Strategy; Ecosystem; Value Capture; Digital Platforms; Analytics and Data Science; Strategy; Learning; Value Creation; AI and Machine Learning; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry
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  • 03 Aug 2015
  • Research & Ideas

Why Fierce Competitors Apple and Amazon Became ’Frenemies’ Over eReaders

other, along certain dimensions they are collaborating” So why would Amazon release a version of its Kindle Reader on Apple's iPad, allowing users to access its library of exclusive digital books? "Doesn't that diminish interest in the... View Details
Keywords: by Michael Blanding; Information; Publishing; Technology
  • Web

Polaroid Films - Edwin H. Land & Polaroid | Harvard Business School

Running a Healthy Company Excerpt from audio recording of Edwin Land's 1946 message to employees of Polaroid. Featured Spots, 1954–1975 An early advertiser on television, Polaroid featured spots on the late-night talk shows of Steve... View Details
  • 26 Nov 2012
  • Research & Ideas

New Winners and Losers in the Internet Economy

calls the "less glamorous layer" that supports those big brand names, such as digital advertising agencies, ad networks, ad exchanges, customer analytics firms, listening platforms, and other firms... View Details
Keywords: by Dina Gerdeman; Publishing
  • 14 Feb 2017
  • First Look

First Look at New Research: February 14

working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=43385 Harvard Business School Case 817-012 DataXu: Selling Ad Tech DataXu served marketers by buying digital advertising for brands using its... View Details
Keywords: Sean Silverthorne
  • May 2024
  • Teaching Note

The Meteoric Rise of Skims

By: Ayelet Israeli, Jill Avery and Leonard A. Schlesinger
Teaching Note for HBS Case No. 524-023, "The Meteoric Rise of Skims." View Details
Keywords: Brand; Branding; Direct-to-consumer; DTC; Influencers; Influencer Marketing; Fashion; Growth; Direct Marketing; Influence; Reputation; Social Influence; Consumer Goods; Consumer Products; Female Entrepreneur; Female Protagonist; Entrepreneurship And Strategy; Brand ＆ Product Management; Competitive Advantage; Online Followers; Retail; Retail Formats; Retailing; Online Retail; Celebrities; Celebrity; Celebrity Endorsement; Go To Market Strategy; Apparel; Startup Marketing; Startups; Brands and Branding; Growth and Development Strategy; Growth Management; Distribution Channels; Digital Marketing; Advertising; Power and Influence; Social Media; Fashion Industry; Apparel and Accessories Industry; Consumer Products Industry; United States
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  • 01 Apr 1996
  • News

Technology for Learning's Sake

would really enable us to take it to the next level - the ability to combine integrated digitized text and exhibits - was only developed very recently." "We're at a juncture today in the technology where all the work we've been doing over... View Details
Keywords: by Deborah Blagg; photo by David Zadig
  • January 2023
  • Case

Proday: Calling the Right Play

By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn
Sarah Kunst knew the elements of a successful startup from her tenure at venture capital firms. In April 2018, however, her own app – Proday, a home fitness platform featuring exercises filmed by professional sports stars – was floundering. Kunst theorized that... View Details
Keywords: Social Media; Entrepreneurship; Advertising; Digital Marketing; Product Launch; Social Marketing; Failure; Sports; Applications and Software; Business Startups; Technology Industry; United States
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  • 13 Jan 2015
  • First Look

First Look: January 13

Online Sales By: Teixeira, Thales S. Abstract—Consumers have become avid media multitaskers, moving seamlessly between their TVs and digital devices. Shorter TV commercials have reduced both the quantity and quality of consumer attention... View Details
Keywords: Sean Silverthorne
  • 19 May 2014
  • Research & Ideas

Why Companies Should Compete for Your Privacy

information. Social networking on Facebook would be of little value if users provided no personal information, and digital assistants such as Apple's Siri require access to consumers' location, contact lists, and calendar to be helpful. A... View Details
Keywords: by Dina Gerdeman; Consumer Products
  • Profile

Brian T. Bedol

knew was that life,” he said. With that foundation, it was no surprise that Bedol became a successful entrepreneur himself. After graduating from Boston University with a degree in communications, Bedol became an advertising copywriter... View Details
  • 01 Dec 2013
  • News

Case Study: Citizen Buffett

price. Included is a summary of US newspapers' diminished circulation and advertising revenues over the past decade, as readers turned from print to more immediate sources of news. Coupled with rising printing, paper, and labor costs, the... View Details
Keywords: Blagg, Deborah; Publishing Industries (except Internet); Information
  • 01 Sep 2010
  • News

You’ve Been YouTubed

millions. Taught in the MBA second-year course Digital Marketing Strategy and multiple Executive Education programs, the case depicts a new media era in which increasing numbers of people are spending as much time online as they are in... View Details
Keywords: Julia Hanna; social media; Advertising, Public Relations, and Related Services; Professional Services; Air Transportation; Transportation
  • 13 Dec 2018
  • Blog Post

"I Wanted to Move from Analyzing Results to Creating Them": Cynthia Samanian, MBA 2012

content. The plan was to grow an audience of sufficient size to attract advertisers but, she says in retrospect, "It wasn't the right business model for me." Cynthia knew she wanted a positive cash flow business that could... View Details
  • Web

From the Chief Financial Officer | Annual Report 2024

revenue from the group’s Corporate Learning and Harvard Business Press components, as well as to a decline in advertising revenue. Focusing on long-term financial growth, the group continued its investment in new product development,... View Details
  • 08 Jun 2010
  • First Look

First Look: June 8

Epstein, and Kristi Yuthas Publication:In Scaling Social Impact: New Thinking, edited by Paul Bloom and Edward Skloot. Palgrave Macmillan, forthcoming An abstract is unavailable at this time. Order this Book: http://www.palgrave.com/products/title.aspx?PID=414542 How... View Details
Keywords: Martha Lagace
  • 27 Jul 2020
  • Blog Post

HBS Summer Fellows Respond to COVID-19

volunteers, we aggregate high-quality support resources, use targeted digital advertising to get the right resources to the right people, and build solutions for communities when one doesn’t already exist.... View Details
  • 07 Jun 2011
  • First Look

First Look: June 7

respond? The business ran on a radically new model in which a stable of 10,000 freelance contributors supplied content, the Internet's search engines brought it 75 million readers each month, and advertising generated revenue. It took the... View Details
Keywords: Sean Silverthorne
  • Web

Medium of Artistic Expression - Edwin H. Land & Polaroid | Harvard Business School

Land, "Chairman's Letter," Polaroid Corporation Annual Report 1976, 5. Polaroid advertisements featured the testimony of Polaroid users who claimed their cameras had made them "the life of the party." 78 "The entire process of pose,... View Details