Publications

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February 1992 (Revised March 1995)
Case

Amelia Rogers at Tassani Communications (A)

By: Linda A. Hill

Describes a conflict that has arisen between an account manager and a creative director at Tassani Communications, a Chicago-based advertising agency which is making the transition from entrepreneurial to professional management. The client, the marketing director of a... View Details

Keywords: Rank and Position; Conflict Management; Change Management; Entrepreneurship; Practice; Behavior; Creativity; Problems and Challenges; Advertising Industry; Chicago

October 2018 (Revised August 2023)
Case

Safecast: Bootstrapping Human Capital to Big Data

By: Ethan Bernstein and Stephanie Marton

On March 11, 2011, at 2:46pm, a 9.1-on-the-Richter-scale, six-minute long earthquake unleashed a tsunami that ravaged the Tohoku region of Japan, damaging the Fukushima Daiichi Nuclear Power facility and releasing sufficient radioactive material into the air and ocean... View Details

January 2021 (Revised March 2021)
Case

THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

By: Jill Avery, Ayelet Israeli and Emma von Maur

THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details

Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Preference Prediction; Predictive Analytics; App Development; ＂Marketing Analytics＂; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States

March 2007
Case

Ascent Media Group (A)

Ascent Media races to adapt to the changes resulting from increasing digitalization of its business, from creative post-production services to warehousing and repurposing of old media content. Raises issues of how technology interacts with creative processes and... View Details

Keywords: Organizational Change and Adaptation; Technology; Management; Creativity

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25 Jan 2011
First Look

First Look: Jan. 25

estimate, which tends to increase as agents get more data. Working PapersThe Dark Side of Creativity: Original Thinkers Can Be More Dishonest Authors:Francesca Gino and Dan Ariely Abstract Creativity is a common aspiration for... View Details

Keywords: Sean Silverthorne

12 Feb 2001
Research & Ideas

John Irving’s Lessons for Business

Growing Up Creative: Nurturing a Lifetime of Creativity. More recently, Amabile drew on that interview and subsequent correspondence with Irving for an article she wrote for a special section on creativity in American Psychologist.... View Details

Keywords: by Mallory Stark & Martha Lagace

August 2014 (Revised May 2015)
Case

Teaming at Disney Animation

By: Amy C. Edmondson, David L. Ager, Emily Harburg and Natalie Bartlett

Jonathan Geibel, Director of Systems at Walt Disney Animation Studios (hereafter referred to as Disney Animation), walked through the workspace occupied by the group he had been tasked to lead. Geibel knew he was part of a creative and magical environment. The Disney... View Details

Keywords: Leading Change; Creativity; Organizational Structure; Animation Entertainment; Organizational Culture; Groups and Teams; Motion Pictures and Video Industry; Entertainment and Recreation Industry; United States

18 Jun 2012
News

Web Sites Illuminate Unknown Artists

27 Sep 2017
News

What Happens When Ordinary People Get Creative?

April 1983 (Revised October 2000)
Case

People Express (A)

By: Leonard A. Schlesinger and Debra Whitestone

Describes the start up, strategy, organizational design, and operations over the first eighteen months of the airline. Focuses on the creative use of human resources as an integral part of the business strategy. View Details

Keywords: Human Capital; Air Transportation; Organizational Design; Operations; Business Startups; Business Strategy; Air Transportation Industry; United States

May 1986
Supplement

Gillette Co.: Dry Idea Advertising (A), Video

Presents an audiovisual account of the five year struggle to solve creative problems on the Gillette Co.'s Dry Idea brand antiperspirant. The Dry Idea creative review is divided into three parts: 1) review of early advertising, 2) reenactment of a 1983 meeting attended... View Details

Keywords: Advertising; Consumer Products Industry

07 Jan 2013
News

Culture Changers: Managing High-Impact Entrepreneurs

20 May 2016
News

Why You're Probably Asking For Less Pay Than You're Worth

30 Jun 2011
News

Too much information

Profile

Tricia Lee

true passion. How has HBS prepared you for your summer internship & long term career? I have a rather nontraditional summer planned - splitting it between a creative communications agency, and a social media entertainment start-up.... View Details

Keywords: Entertainment / Media; Technology; Entrepreneurship

Elizabeth R. Johnson

Liz is a doctoral student in the Organizational Behavior program at Harvard Business School. She is broadly interested in studying identity, inequality, and well-being, particularly how intersectional identities shape workplace experiences.

Prior to... View Details

February 2007
Case

Paul Robertson and the Medici String Quartet

Describes the approach to creative collaboration and leadership adopted by Paul Robertson as leader of one of the most highly regarded string quartets in recent history. Intended to prompt a discussion of a variety of issues surrounding management of creative... View Details

Keywords: Management; Creativity; Groups and Teams; Music Entertainment; Music Industry