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  • 17 Apr 2022
  • Book

How to Avoid the 'Ethical Slide' That Leads Companies Astray

while the book was in process. Today, strong ethics are a central issue for business leaders, knowing consumers are drawn to companies that do the right thing while steering clear of businesses that break ethical boundaries, Nelson says.... View Details
Keywords: by Lane Lambert
  • Web

Social Enterprise - Faculty & Research

Culture ; Civil Society or Community ; Social Issues ; Talent and Talent Management ; Customer Satisfaction ; Demographics ; Ethics ; Corporate Accountability ; Employees ; Retention ; Recruitment ; Adaptation ; Consulting Industry ; Auto Industry ; Agriculture and... View Details
  • 01 Jun 2015
  • Research & Ideas

The Surprising Benefits of Oversharing

performed in the lab, Luca extrapolates the findings to apply to consumers (receivers), who want to know the true quality of a product, while sellers (senders) hide it from them. "Customers were not inferring the worst, and sellers... View Details
Keywords: by Michael Blanding
  • 05 Oct 2020
  • Book

Want to Be Happier? Make More Free Time

hesitation, she opted for the higher-paying position in a new city, figuring it would be an adventure with her partner of eight years and lead to more exciting work opportunities down the road. It’s a choice many people face at key times... View Details
Keywords: by Dina Gerdeman
  • 26 May 2015
  • First Look

First Look: May 26

that individuals who are given time to reflect on a task improve their performance at a greater rate than those who are given the same amount of time to practice with the same task. Our results also show that if individuals themselves are given the View Details
Keywords: Sean Silverthorne
  • 04 Sep 2018
  • First Look

New Research and Ideas, September 4, 2018

individuals have the choice to enact a variety of communication styles. We test the differential impact of being “warm and friendly” versus “tough and firm” in a distributive negotiation, when first offers are held constant and concession... View Details
Keywords: Dina Gerdeman
  • 15 Nov 2018
  • Book

Can the Global Food Industry Overcome Public Distrust?

JamesBrey Food is the largest segment of the global economy. It is also widely recognized as more critical for human health than any pharmaceutical drug on the planet. But significant changes in the industry are making people lose trust in many institutions involved in... View Details
Keywords: by Sean Silverthorne; Agriculture & Agribusiness
  • 12 Mar 2013
  • First Look

First Look: March 12

But there's a growing consensus that ads don't work on mobile devices; consumers just don't like them. Instead of creating tiny banner ads, smart marketers will turn to apps to reach customers and engage them. Effective apps will do one... View Details
Keywords: Sean Silverthorne
  • 09 Feb 2015
  • Research & Ideas

Professional Networking Makes People Feel Dirty

read through a list of consumer products and rate each one on a desirability scale of one to seven. The list included several specific cleansing items (such as Dove shower soap, Crest toothpaste, Windex) as well as neutral items (like... View Details
Keywords: by Carmen Nobel
  • 16 Apr 2013
  • First Look

First Look: April 16

including work/life choices she made as a wife and mother of five children. Purchase this case: http://hbr.org/search/413094-PDF-ENG Harvard Business School Case 113-114 Corporate Solutions at Jones Lang LaSalle (2001) (A) This case... View Details
Keywords: Sean Silverthorne
  • 31 Aug 2021
  • Book

Feeling Powerless at Work? Time to Agitate, Innovate, and Orchestrate

supplies in the 1980s. "As the rise and fall of De Beers exemplifies, while a diamond may be forever, power is not." But in recent years, competition from other diamond sellers has increased, providing customers with many more alternatives to DeBeers, plus many View Details
Keywords: by Jay Fitzgerald
  • 16 May 2000
  • Research & Ideas

Getting the Message: How the Internet is Changing Advertising

last December, believes that "the real opportunity for the marketing industry lies in developing transactional-based models that enable consumer and client to work together more closely." HBS professor John A. Deighton agrees,... View Details
Keywords: by Susan Young
  • 20 Jan 2023
  • News

Free Spirits

social-media challenges like Sober October, One Year No Beer, or Dry January. (A damp version is also an option.) In large part, it’s Generation Z that is leading the rebellion and embracing sobriety as a wellness choice more than their... View Details
Keywords: Jen McFarland Flint; Food Services and Drinking Places; Hospitality
  • Web

Climate Impact - Business & Environment

make choices about what to eat. Clover Food Lab was founded to convince meat-lovers that vegetables aren't just delicious but have the power to save the planet.” Megan Murday MBA 2021 | Founder & CEO, Metric “Metric is a digital ESG... View Details
  • 15 Jun 2009
  • Research & Ideas

GM: What Went Wrong and What’s Next

auto market in the 1950s. The industry leader, unbothered by competition and looming threats, began to coast on its former glory, however, and bypass such areas as consumer preferences and industry innovation. By February 2009, GM's... View Details
Keywords: by Staff; Auto
  • 11 Aug 2003
  • Research & Ideas

Why Budgeting Kills Your Company

Associates (New York City), in a recent company publication. "Business units have used their budgets as a bargaining chip, bidding high to get a larger slice of the pie while keeping their cards close to their chest. "The CEO has had no View Details
Keywords: by Loren Gary
  • Web

Research - Behavioral Finance & Financial Stability

Amir Kermani & Kaveh Majlesi JULY 2020 What is the causal impact of changes in stock market wealth on households’ consumption? Using Swedish data on households’ stock holdings, the authors find that unrealized capital gains lead to a marginal propensity to View Details
  • 2009
  • Working Paper

Do Friends Influence Purchases in a Social Network?

By: Raghuram Iyengar, Sangman Han and Sunil Gupta

Social networks, such as Facebook and Myspace have witnessed a rapid growth in their membership. Some of these businesses have tried an advertising-based model with very limited success. However, these businesses have not fully explored the power of their members to... View Details

Keywords: Marketing; Network Effects; Sales; Power and Influence; Social and Collaborative Networks; Web Sites; South Korea
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  • 13 Mar 2012
  • First Look

First Look: March 13

organizations in Chile and around the world. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/612046-PDF-ENG Purchase this supplement:http://cb.hbsp.harvard.edu/cb/product/612047-PDF-ENG Location Choice for New Ventures: Cities... View Details
Keywords: Sean Silverthorne
  • 23 Jul 2013
  • First Look

First Look: July 23

suppliers and selling them to buyers). We model this as a choice between whether control rights over a non-contractible decision variable (the level of marketing activities) are better held by suppliers (the marketplace-mode) or by the... View Details
Keywords: Anna Secino