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  • All HBS Web  (4,004)
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  • All HBS Web  (4,004)
    • People  (33)
    • News  (1,344)
    • Research  (1,743)
    • Events  (12)
    • Multimedia  (15)
  • Faculty Publications  (856)
← Page 21 of 4,004 Results →
  • September 2000
  • Case

Renaming Computer Power Group

Presents results of a consumer survey used to guide selection of a new corporate brand name. Four alternative names are tested for their ability to communicate desired company attributes to consumers. The pros and cons of developing brand names at corporate versus... View Details
Keywords: Organizational Culture; Brands and Branding
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Fournier, Susan M., and Andrea Carol Wojnicki. "Renaming Computer Power Group." Harvard Business School Case 501-007, September 2000.
  • 23 Sep 2019
  • Video

Blavatnik Fellowship: 5 Years of Thinking Big

  • 12 Dec 2013
  • HBS Seminar

William Kerr, Harvard Business School

    Juan Alcacer

    Juan Alcacer is the James J. Hill Professor of Business Administration at Harvard Business School. He joined HBS in 2007 and has taught the required MBA strategy course, an elective on Global Strategy and PhD courses in Strategy and International Business. Within... View Details

    Keywords: consulting; management consulting; telecommunications
    • 2010
    • Working Paper

    Sustainable Cities: Oxymoron or the Shape of the Future?

    By: Annissa Alusi, Robert G. Eccles, Amy C. Edmondson and Tiona Zuzul
    Two trends are likely to define the 21st century: threats to the sustainability of the natural environment and dramatic increases in urbanization. This paper reviews the goals, business models, and partnerships involved in eight early "ecocity" projects to begin to... View Details
    Keywords: Communication Technology; Investment; City; Infrastructure; Business and Government Relations; Environmental Sustainability; Urban Development; Information Technology; Green Technology Industry; Real Estate Industry
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    Alusi, Annissa, Robert G. Eccles, Amy C. Edmondson, and Tiona Zuzul. "Sustainable Cities: Oxymoron or the Shape of the Future?" Harvard Business School Working Paper, No. 11-062, December 2010. (Revised January 2011, March 2011, April 2011.)
    • October 2003 (Revised March 2004)
    • Case

    Symbian: Setting the Mobility Standard

    By: Fernando F. Suarez and Thomas R. Eisenmann
    Symbian, a joint venture owned by companies who collectively sold a dominant share of the world's cell phones, faced competition from Microsoft in developing the operating system for "smartphones," which integrated mobile communications and computing functions. In... View Details
    Keywords: Competition; Joint Ventures; Information Technology; Software; Wireless Technology; Mobile Technology; Information Technology Industry; Telecommunications Industry
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    Suarez, Fernando F., and Thomas R. Eisenmann. "Symbian: Setting the Mobility Standard." Harvard Business School Case 804-076, October 2003. (Revised March 2004.)
    • February 2011 (Revised December 2014)
    • Case

    RentJuice

    By: Thomas Eisenmann and Liz Kind
    RentJuice, founded in mid-2008, provided a subscription software service—sold via phone and live online webinars—that allowed real estate professionals like brokers and agents to manage and market rental listings, communicate with clients, and complete transaction... View Details
    Keywords: Renting or Rental; Product Launch; Applications and Software; Property; Business Startups; Salesforce Management; Product Marketing; Real Estate Industry; Information Technology Industry
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    Eisenmann, Thomas, and Liz Kind. "RentJuice." Harvard Business School Case 811-069, February 2011. (Revised December 2014.)
    • 17 Nov 2023
    • Blog Post

    HBS Veteran Spotlight: Rex Willis (MBA 2024)

    decisions that affected the unit. I knew I wanted a career that embodied these characteristics, which ultimately led to me attending the United States Naval Academy and commissioning as a Naval Officer. After graduation, I entered the Surface Warfare View Details
    • December 1986 (Revised February 1993)
    • Case

    Scandinavian Airlines System

    Discusses the fostering of entrepreneurship and innovation in the large corporation. It traces the development and history of Scandinavian Airlines System (SAS) from 1946 to the present with particular emphasis on the leadership of Jan Carlzon, CEO from 1981 to the... View Details
    Keywords: Organizational Change and Adaptation; Leading Change; Innovation and Management; Corporate Entrepreneurship; Organizational Culture; Air Transportation Industry; Scandinavia
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    Kao, John J. "Scandinavian Airlines System." Harvard Business School Case 487-041, December 1986. (Revised February 1993.)
    • November 2009 (Revised January 2011)
    • Case

    International AIDS Vaccine Initiative

    By: Allen S. Grossman and Cathy Ross
    Dedicated to accelerating the development of a safe, effective, accessible, preventive HIV vaccine, the International AIDS Vaccine Initiative (IAVI) pioneered ways of addressing the inadequate incentive structures that prevented progress toward vaccines for AIDS and... View Details
    Keywords: Developing Countries and Economies; Globalized Firms and Management; Health Care and Treatment; Health Disorders; Business and Government Relations; Partners and Partnerships; Research and Development; Social Enterprise; Health Industry
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    Grossman, Allen S., and Cathy Ross. "International AIDS Vaccine Initiative." Harvard Business School Case 310-015, November 2009. (Revised January 2011.)
    • March 2016
    • Case

    Advanced Leadership Pathways: Doug Rauch and the Daily Table

    By: Rosabeth Moss Kanter, Peter Zimmerman and Penelope Rossano
    Former Trader Joe’s President Doug Rauch developed an innovative idea to address the challenge of food insecurity, food waste, and nutrition. His concept was a new retail grocery model, offering nutritious affordable food to a food insecure population in the inner city... View Details
    Keywords: Food Waste; Poverty; Food Security; Food Labeling; Nonprofit; Food; Social Entrepreneurship; Social Enterprise; Nonprofit Organizations; Nutrition; Health
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    Kanter, Rosabeth Moss, Peter Zimmerman, and Penelope Rossano. "Advanced Leadership Pathways: Doug Rauch and the Daily Table." Harvard Business School Case 316-105, March 2016.
    • 08 Feb 2024
    • Blog Post

    African American Student Union Spotlight on Joint Degrees

    The HBS African American Student Union (AASU) aims to create a close-knit community for its members from the time they choose to join HBS, through their transition to the second year, and extending beyond graduation. In this feature, we... View Details
    • 25 Jul 2023
    • Blog Post

    Malcolm McClain (MBA/MPP 2023) Named First RISE Career Fellow

    historically distressed communities nationwide. He later served as an HBS Rock Center for Entrepreneurship Summer Fellow, working to address the labor shortage within the restaurant industry, developing... View Details
    • September 2006 (Revised December 2007)
    • Case

    Go Red For Women: Raising Heart Health Awareness

    By: V. Kasturi Rangan and Marie Bell
    In 2003, the $654 million American Heart Association (AHA) approached Cone, Inc. (a brand and communications agency) to develop a corporate sponsorship strategy that would raise $75 million over three years. Within 12 months, the AHA launched the highly successful Go... View Details
    Keywords: Philanthropy and Charitable Giving; Marketing Communications; Social Marketing; Nonprofit Organizations; Social and Collaborative Networks
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    Rangan, V. Kasturi, and Marie Bell. "Go Red For Women: Raising Heart Health Awareness." Harvard Business School Case 507-026, September 2006. (Revised December 2007.)
    • October 2023 (Revised March 2024)
    • Case

    Fortinet: Cybersecurity Pioneer Ken Xie Considers the Long Game

    By: Tsedal Neeley, Jeff Huizinga and Emily Grandjean
    Ken Xie, cofounder of cybersecurity giant Fortinet, faced a critical decision that would validate his leadership. Fortinet became the industry’s second-largest pureplay cybersecurity firm by developing differentiated hardware and investing in R&D. However, after a... View Details
    Keywords: Leadership Development; Leadership Style; Marketing Strategy; Communication Strategy; Cybersecurity; Competitive Advantage; Information Technology Industry; United States; Sunnyvale
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    Neeley, Tsedal, Jeff Huizinga, and Emily Grandjean. "Fortinet: Cybersecurity Pioneer Ken Xie Considers the Long Game." Harvard Business School Case 424-016, October 2023. (Revised March 2024.)
    • 25 Aug 2016
    • News

    What Building a “Jeopardy!” Robot Taught IBM About Innovation

    • 14 Jun 2022
    • Blog Post

    Meet the HBS Jewish Student Association

    global Jewish community, JSA brings members together to celebrate holidays, engage in learning opportunities, and foster the Jewish community on campus and beyond. This year’s JSA is led by the club’s three co-presidents – Emily Blady,... View Details
    • 16 May 2023
    • Blog Post

    Celebrating Asian American and Pacific Islander Heritage Month at HBS (part 2)

    May is Asian American & Pacific Islander (AAPI) Heritage Month. The Asian Affinity Business Association (AABA), in collaboration with students and organizations across campus, is proud to share and honor the stories of our community... View Details
    • 15 Jan 2007
    • Research & Ideas

    The Business of Free Software

    about exactly what to give away and how to couple it with complementary products and services than you do anything else." Wooing Open-source Developers Another focus centers on determining how to make it easier for the open source... View Details
    Keywords: by Julia Hanna; Computer
    • February 2003
    • Case

    UNICEF

    By: John A. Quelch
    In September 2002, Marjorie Newman-Williams, director of communication for UNICEF, is poised to present the results of a two-year rebranding process at the annual meeting of the national committee heads. This case describes the organization and highlights the... View Details
    Keywords: Strategy; Nonprofit Organizations; Brands and Branding
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    Quelch, John A., and Nathalie Laidler. "UNICEF." Harvard Business School Case 503-032, February 2003.
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