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    • All HBS Web  (2,977)
      • Faculty Publications  (509)

      by John Kotter Remove by John Kotter →

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      • May 1998 (Revised May 1999)
      • Case

      Biopure Corp.

      By: John T. Gourville
      It is early 1998 and Biopure Corp., a small biopharmaceutical firm with no sales revenues in its ten-year history, has just received government approval to release Oxyglobin, a revolutionary new "blood substitute" designed to replace the need for donated animal blood... View Details
      Keywords: Segmentation; Marketing Strategy; Engineering; Budgets and Budgeting; Sales; Transformation; Markets; Debates; Product Launch; Pharmaceutical Industry
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      Gourville, John T. "Biopure Corp." Harvard Business School Case 598-150, May 1998. (Revised May 1999.)
      • May 1998 (Revised October 2001)
      • Case

      Taco Bell Inc. (1983-1994)

      By: Lynda M. Applegate, Leonard A. Schlesinger and Dave DeLong
      Details the actions of John Martin, newly named CEO, as he leads Taco Bell through a decade of incremental and radical changes. By the end of the case, total system sales within Taco Bell, a Mexican style fast-food restaurant chain and a division of PepsiCo, have grown... View Details
      Keywords: Business Subsidiaries; Transformation; Economic Growth; Food; Leadership Style; Growth and Development Strategy; Organizational Design; Performance Effectiveness; Food and Beverage Industry; Service Industry; Mexico
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      Applegate, Lynda M., Leonard A. Schlesinger, and Dave DeLong. "Taco Bell Inc. (1983-1994)." Harvard Business School Case 398-129, May 1998. (Revised October 2001.)
      • March 1998 (Revised November 1999)
      • Case

      USA TODAY Online

      By: John A. Deighton and Anthony St. George
      How should USA TODAY use its brand franchise to build a publishing business on the World Wide Web? Advertising Age described the first steps as "a case study in how not to do it," but by the end of 1997 USA TODAY Online is the most visited news site on the Web. Now the... View Details
      Keywords: Digital Marketing; Design; Profit; Revenue; Brands and Branding; Marketing Strategy; Internet and the Web; Information Industry
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      Deighton, John A., and Anthony St. George. "USA TODAY Online." Harvard Business School Case 598-133, March 1998. (Revised November 1999.) (request a courtesy copy.)
      • March 1998 (Revised March 1999)
      • Case

      NIKE, Inc. in the 1990s (C)

      By: John A. Quelch
      In 1998, Nike's earnings and sales growth slowed. Management faced new competition from Adidas. This case asks students to review the various strategies (including diversification into sports equipment) pursued by Nike to resuscitate corporate growth. View Details
      Keywords: Diversification; Competition; Product Launch; Brands and Branding; Growth and Development Strategy; Apparel and Accessories Industry; Sports Industry
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      Quelch, John A. "NIKE, Inc. in the 1990s (C)." Harvard Business School Case 598-119, March 1998. (Revised March 1999.)
      • 1998
      • Chapter

      Comments on 'Index Hedge Performance: Insurer Market Penetration and Basis Risk' by John A. Major

      By: André Perold
      Keywords: Insurance; Risk and Uncertainty; Insurance Industry
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      Perold, André. "Comments on 'Index Hedge Performance: Insurer Market Penetration and Basis Risk' by John A. Major." In The Financing of Property and Causality Risk, edited by Kenneth A. Froot. University of Chicago Press, 1998.
      • September 1997 (Revised October 1997)
      • Case

      Bayer AG (A)

      By: John A. Quelch
      Bayer's senior executives convene in Germany to consider submitting a $1 billion bid that would recover the Bayer brand name and trademark cross in North America, both of which were confiscated by the U.S. government after World War I. The group also sets out to assess... View Details
      Keywords: Management Teams; Brands and Branding; War; Communication; Trademarks; Acquisition; Government and Politics; Biotechnology Industry; Pharmaceutical Industry; Germany; North America; United States
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      Quelch, John A., and Robin Root. "Bayer AG (A)." Harvard Business School Case 598-031, September 1997. (Revised October 1997.)
      • August 1997
      • Case

      Orbital Sciences Corporation: ORBCOMM

      By: Das Narayandas and John A. Quelch
      In late 1993, Orbital Communications Corp. (OCC), a subsidiary of Orbital Sciences Corp., is developing a global two-way wireless data communications system, called "ORBCOMM," based on a 26-satellite constellation in low earth orbit. Service is scheduled to begin in... View Details
      Keywords: Business Subsidiaries; Business Model; Business Startups; Price; Global Strategy; Marketing Strategy; Demand and Consumers; Partners and Partnerships; Salesforce Management; Telecommunications Industry
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      Narayandas, Das, and John A. Quelch. "Orbital Sciences Corporation: ORBCOMM." Harvard Business School Case 598-027, August 1997.
      • October 1996 (Revised April 1997)
      • Case

      Tweeter etc.

      By: John T. Gourville and George Wu
      In the early 1990s, Tweeter etc., a small regional retailer of higher-end audio and video equipment, faced increasing competitive pricing pressures from several large regional and national consumer electronics chains. In response, in 1993, they introduced "Automatic... View Details
      Keywords: Advertising; Customer Focus and Relationships; Price; Market Entry and Exit; Supply Chain Management; Competition; Electronics Industry; Retail Industry
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      Gourville, John T., and George Wu. "Tweeter etc." Harvard Business School Case 597-028, October 1996. (Revised April 1997.)
      • July 1996 (Revised June 1998)
      • Case

      Gillette Indonesia

      By: John A. Quelch
      The country manager of Gillette Indonesia is reviewing his 1996 marketing plan and considering whether the pace of market development and mix of product sales can be impacted by the level and type of Gillette expenditures in the market. View Details
      Keywords: Marketing Strategy; Multinational Firms and Management; Emerging Markets; Forecasting and Prediction; Product Marketing; Manufacturing Industry; Consumer Products Industry; Indonesia
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      Quelch, John A., and Diane Long. "Gillette Indonesia." Harvard Business School Case 597-009, July 1996. (Revised June 1998.)
      • March 1996 (Revised April 1996)
      • Case

      Andy Chew at Siemens Nixdorf: Change from the Middle

      By: Rosabeth M. Kanter and John F. McGuire
      Andy Chew, a British manager reassigned to Germany by a large German computer company, is in the middle of carrying out a project as a designated "change agent" in a program to reshape the culture toward one that is more entrepreneurial for success as a nimble global... View Details
      Keywords: Change Management; Corporate Entrepreneurship; Organizational Culture; Information Technology; Technological Innovation; Business or Company Management; Projects; Computer Industry; Electronics Industry; Germany
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      Kanter, Rosabeth M., and John F. McGuire. "Andy Chew at Siemens Nixdorf: Change from the Middle." Harvard Business School Case 396-204, March 1996. (Revised April 1996.)
      • October 1995
      • Case

      Singapore TradeNet: Beyond TradeNet to the Intelligent Island

      By: Lynda M. Applegate, John L. King and Soon-Siong Neo
      Describes the actions taken by the government of Singapore to enable the country to survive and prosper after it achieved independence in the late 1960s. Recognizing that its small size, limited natural resources, but excellent location placed it in a vulnerable... View Details
      Keywords: Transition; Communication Technology; Governing Rules, Regulations, and Reforms; Policy; Digital Platforms; Information Technology; Technology Adoption; Information Technology Industry; Singapore
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      Applegate, Lynda M., John L. King, and Soon-Siong Neo. "Singapore TradeNet: Beyond TradeNet to the Intelligent Island." Harvard Business School Case 196-105, October 1995.
      • October 1995 (Revised October 1996)
      • Case

      Singapore Unlimited: Building the National Information Infrastructure

      By: Lynda M. Applegate, John L. King, Soon-Siong Neo and Carin-Isabel Knoop
      Describes the actions taken by the government of Singapore to enable the country to survive and prosper after it achieved independence in the late 1960s. Recognizing that its small size, limited natural resources, but excellent location placed it in a vulnerable... View Details
      Keywords: Information Technology; Natural Environment; Expansion; Policy; Infrastructure; Singapore; Southeast Asia
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      Applegate, Lynda M., John L. King, Soon-Siong Neo, and Carin-Isabel Knoop. "Singapore Unlimited: Building the National Information Infrastructure." Harvard Business School Case 196-012, October 1995. (Revised October 1996.)
      • 1995
      • Working Paper

      Managing Marketing by the Customer Equity Criterion

      By: Robert C. Blattberg and John Deighton
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      Blattberg, Robert C., and John Deighton. "Managing Marketing by the Customer Equity Criterion." Harvard Business School Working Paper, No. 96-017, October 1995.
      • Article

      Marketing and Seduction: Building Exchange Relationships by Managing Social Consensus

      By: John A. Deighton and Kent Grayson
      Keywords: Marketing; Relationships; Management; Public Opinion
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      Deighton, John A., and Kent Grayson. "Marketing and Seduction: Building Exchange Relationships by Managing Social Consensus." Journal of Consumer Research 21, no. 4 (March 1995).
      • February 1995 (Revised September 1995)
      • Case

      The Bourland Companies

      By: William J. Poorvu and John H. Vogel Jr.
      Michael Bourland, the president of the Bourland Companies, needs to refinance two properties, an office building in southern New Hampshire and a retail property in Massachusetts. He is considering three alternatives: a renewal of a bank mini-perm, a 15-year mortgage... View Details
      Keywords: Capital Markets; Property; Mortgages; Family Business; Financial Management; Family Ownership; Real Estate Industry; Massachusetts; North and Central America
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      Poorvu, William J., and John H. Vogel Jr. "The Bourland Companies." Harvard Business School Case 395-151, February 1995. (Revised September 1995.)
      • September 1994
      • Case

      Marks & Spencer: Sir Richard Greenbury's Quiet Revolution

      By: Joseph L. Bower and John B. Matthews Jr.
      Marks & Spencer (M&S) is one of the world's greatest companies. In 1994, its management was chosen the most admired in Europe by 637 peers. The case explores how Sir Richard Greenbury, appointed the new chairman of the company in 1991, transformed his inheritance into... View Details
      Keywords: Growth and Development Strategy; Business or Company Management; Business Strategy; Management Teams; Global Strategy; Multinational Firms and Management; Europe; United States
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      Bower, Joseph L., and John B. Matthews Jr. "Marks & Spencer: Sir Richard Greenbury's Quiet Revolution." Harvard Business School Case 395-054, September 1994.
      • May 1994 (Revised July 1995)
      • Case

      Taco Bell--1994

      By: Leonard A. Schlesinger
      Taco Bell CEO, John Martin, boldly proclaims a growth goal of 200,000 points of access by the year 2000 (the company had approximately 3,600 in 1991). To realize such growth, Martin embraces a philosophy of continual change. The implications for Taco Bell are dramatic... View Details
      Keywords: Information Technology; Food; Organizational Structure; Organizational Culture; Human Resources; Brands and Branding; Organizational Change and Adaptation; Goals and Objectives; Change Management; Expansion; Business Growth and Maturation; Communication; Growth and Development Strategy; Retail Industry; Food and Beverage Industry; United States
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      Schlesinger, Leonard A. "Taco Bell--1994." Harvard Business School Case 694-076, May 1994. (Revised July 1995.)
      • January–February 1994
      • Article

      Retrospective Commentary on: 'Managing Your Boss'

      By: John J. Gabarro and J. P. Kotter
      Keywords: Management
      Citation
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      Gabarro, John J., and J. P. Kotter. "Retrospective Commentary on: 'Managing Your Boss'." Harvard Business Review 72, no. 1 (January–February 1994).
      • December 1993 (Revised June 1994)
      • Case

      Gloria Hilliard Mayfield at Mary Kay Cosmetics, Inc.

      By: John P. Kotter and Andrew P. Burtis
      Keywords: Beauty and Cosmetics Industry
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      Kotter, John P., and Andrew P. Burtis. "Gloria Hilliard Mayfield at Mary Kay Cosmetics, Inc." Harvard Business School Case 494-016, December 1993. (Revised June 1994.)
      • December 1993 (Revised March 1997)
      • Case

      Recruiting at Bowles Hollowell Conner & Co.

      By: John J. Gabarro, Herminia M. Ibarra, John P. Kotter and Andrew P. Burtis
      Examines the recruiting process of Bowles Hollowell Conner & Co. (BHC), an investment banking firm known for its work with middle market companies. Specifically, presents a profile of the firm and its recruiting process and then examines that process through the firm's... View Details
      Keywords: Investment Banking; Recruitment; Selection and Staffing; Job Interviews; Banking Industry
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      Gabarro, John J., Herminia M. Ibarra, John P. Kotter, and Andrew P. Burtis. "Recruiting at Bowles Hollowell Conner & Co." Harvard Business School Case 494-071, December 1993. (Revised March 1997.)
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