Publications

28 Oct 2008
First Look

First Look: October 28, 2008

Working PapersPlatform Rules: Multi-Sided Platforms as Regulators Authors:Kevin J. Boudreau and Andrei Hagiu Abstract This paper provides a basic conceptual framework for interpreting non-price instruments used by multi-sided platforms... View Details

Keywords: Martha Lagace

08 Jul 2014
First Look

First Look: July 8

Publications 2014 AMACOM Own Your Future: How to Think Like an Entrepreneur and Thrive in an Unpredictable Economy By: Brown, Paul B., Charles F. Kiefer, and Leonard A. Schlesinger Abstract—It used to be that if you studied and worked... View Details

Keywords: Carmen Nobel

26 Jun 2018
First Look

New Research and Ideas, June 26, 2018

their organizational structures. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54625 forthcoming Journal of Consumer Research Learning to Become a Taste Expert By: Deighton, John A., and Kathryn View Details

Keywords: Dina Gerdeman

2019
Article

Big Data

Big data is defined and distinguished from a mere moment in the “ancient quest to measure.” Specific discontinuities in the practice of information science are identified that, the paper argues, have large consequences for the social order. The infrastructure that runs... View Details

Keywords: Big Data; Digital Infrastructure; Privacy; Algorithm; Data Generators; Marketplace Icon; Analytics and Data Science; Infrastructure; Power and Influence; Society

Read Now

February 2006
Supplement

Gary Loveman of Harrah's at Harvard Business School: Harrah's Total Rewards

Keywords: Games, Gaming, and Gambling; Accommodations Industry

December 2004 (Revised December 2005)
Case

Nectar: Making Loyalty Pay

Loyalty Management UK (LMUK) manages British supermarket chain Sainsbury's frequent-shopper card program, called Nectar. LMUK uses Sainsbury's sponsorship as the magnet to attract other retailers into a profitable, multisponsor loyalty network. Examines the economics... View Details

Keywords: Customer Focus and Relationships; Business or Company Management; Supply Chain Management; Marketing Strategy; Networks; Marketing Channels; Advertising Campaigns; Outcome or Result; Growth and Development; Retail Industry; Great Britain

October 2007
Article

The Territory of Consumer Research: Walking the Fences

Keywords: Customers; Research

August 2002
Teaching Note

MicroFridge, TN

Teaching Note for (9-599-049) and (9-503-017). View Details

Keywords: Consumer Products Industry

25 Nov 2008
First Look

First Look: November 25, 2008

The Blackwell Handbook of Technology and Innovation Management, edited by Scott Shane, 3-55. John Wiley & Sons, Inc., 2008 No abstract is available at this time. Book... View Details

Keywords: Martha Lagace

Teaching Interest

Marketing Strategies for Profitable Growth—China

Maintaining quality standards and sustaining profitable growth in China's rapidly evolving marketplace requires powerful marketing strategies that enable organizations to build and nurture long-term customer relationships. To help... View Details

July 1997
Article

Choice in Computer-Mediated Environments

Keywords: Information Technology; Decision Choices and Conditions

Article

Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies

The article discusses the notion of advertising as a profession in relation to the impact of digital analytics and data-driven marketing. Topics include the history of internet marketing, the investments of the content-driven internet firms Facebook Inc. and Google... View Details

Keywords: Data Science; Digital Marketing; Marketing; Internet and the Web; Analytics and Data Science; Disruption

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June 2001
Case

DoubleClick Buys Abacus (B)

Supplements the (A) case. View Details

Keywords: Advertising Industry

August 1999 (Revised January 2002)
Case

Brita Products Company, The

Clorox's Brita skillfully exploits a tide of water safety concerns, growing a home water (filtration) business from inception to a 15% U.S. household penetration in ten years. The dilemma in the case arises as the period of increasing returns seems to be drawing to a... View Details

Keywords: Customer Value and Value Chain; Acquisition; Retention; Safety; Natural Environment; Emerging Markets; Investment Return; Equity; Demand and Consumers; United States

August 1995 (Revised October 1996)
Case

IDS Financial Services (Condensed)

Highlights the decision that must be made on balancing customer acquisition and retention and de-emphasizing the structural issues involved in administering the independent contractor sales force. View Details

Keywords: Customers; Customer Focus and Relationships; Decisions; Corporate Governance; Salesforce Management; Financial Services Industry