Publications

Educators

October 1999
Teaching Note

Snapple TN

Teaching Note for (9-599-126). View Details

Keywords: Food and Beverage Industry; New York (city, NY)

October 1995 (Revised February 1997)
Teaching Note

IDS Financial Services (condensed)

Teaching Note for (9-596-045). View Details

September 2004
Teaching Note

Marketing James Patterson (TN)

Teaching Note to (9-505-029). View Details

August 2002
Case

MicroFridge: The Execution

Supplements the case. View Details

Keywords: Consumer Products Industry

Educators

February 1999 (Revised November 1999)
Teaching Note

USA TODAY Online TN

Teaching Note for (9-598-133). View Details

Keywords: Journals and Magazines; Journalism and News Industry

July 1997
Teaching Note

First Year Marketing Module Summary: Evolution of Marketing TN

Describes the organization of a four- or five-case module that concludes the Marketing Management course in the First Year curriculum at Harvard Business School and offers a look to the future. Covers introductory remarks to students at the start of the module, some... View Details

Keywords: Forecasting and Prediction; Learning; Information; Marketing

March 1997
Teaching Note

Rogers Communications, Inc.: The Wave TN

Teaching Note for (9-597-050). View Details

Keywords: Telecommunications Industry

January 1997 (Revised July 1998)
Case

Dendrite International (Condensed)

This version has been shortened to concentrate on the issue of managing a long selling process and long post-sale account relationship. The focus on the pharmaceutical industry in the United States, Europe, and Japan is preserved. Broader questions of expansion into... View Details

Keywords: Customer Focus and Relationships; Marketing Strategy; Product Development; Sales; Expansion; Chemical Industry; Pharmaceutical Industry; Japan; Europe; United States

Find at Harvard

23 Mar 2010
First Look

First Look: March 23

barriers to commercialization? What made Du Pont so confident that it could succeed at this uncertain time? Purchase this case:http://cb.hbsp.harvard.edu/cb/product/810084-PDF-ENG New York Life and Immediate Annuities Julio J. Rotemberg and View Details

Keywords: Martha Lagace

17 Jul 2012
First Look

First Look: July 17

Business School Case 912-408 The case depicts a mission and values driven firm, how it was turned around, and its unique strategy of enabling others to succeed. Purchase this case:http://hbr.org/search/912408-PDF-ENG The Agnellis and Fiat: Family Business Governance in... View Details

Keywords: Sean Silverthorne

14 Feb 2012
First Look

First Look: February 14

today's companies face. I show that organizations thrive, or fail to thrive, based on how well the small groups within those organizations work. In most organizations, the work that produces value for customers is carried out by teams,... View Details

Keywords: Carmen Nobel

15 May 2012
First Look

First Look: May 15

taxes. I generalize the conventional model to incorporate multiple normative frameworks. I then show that if the principle of equal sacrifice-a classic, comprehensive criterion of fair taxation proposed by View Details

Keywords: Carmen Nobel

28 Aug 2012
First Look

First Look: August 28

case:http://hbr.org/search/313036-PDF-ENG El Paso's Sale to Kinder Morgan John Coates, Clayton Rose, and David LaneHarvard Business School Case 313-021 On October 16, 2011, El Paso agreed to sell itself to Kinder Morgan for just over $21... View Details

Keywords: Sean Silverthorne

06 Feb 2007
First Look

First Look: February 6, 2007

Working PapersThe Rise of Business Forecasting Agencies in the United States Author:Walter A. Friedman Abstract This paper analyzes the rise of business and economic forecasting agencies in the United States. The field was developed... View Details

Keywords: Martha Lagace

June 2005 (Revised September 2008)
Class Lecture

Strategy: Building and Sustaining Competitive Advantage

By: Bharat N. Anand, Stephen P. Bradley, Pankaj Ghemawat, Tarun Khanna, Cynthia A. Montgomery, Michael E. Porter, Jan W. Rivkin, Michael G. Rukstad, John R. Wells and David B. Yoffie

It's great to have a blockbuster quarter or a revolutionary product or service, but true business excellence demands sustainability. Maintaining your competitive advantage requires a strategy that makes your business unique and carries you forward as the world around... View Details

Keywords: Competitive Advantage