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Show Results For
- All HBS Web
(880)
- News (226)
- Research (498)
- Multimedia (6)
- Faculty Publications (257)
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- May 2016
- Article
In Support of Consumer-based Strategy Research
By: John A. Deighton
Deighton, John A. "In Support of Consumer-based Strategy Research." Journal of the Academy of Marketing Science 44, no. 3 (May 2016): 288–289. (Commentary.)
- May 2008
- Supplement
Dove: Evolution of a Brand - Advertising Supplement
By: John A. Deighton
Deighton, John A. "Dove: Evolution of a Brand - Advertising Supplement." Harvard Business School Video Supplement 508-704, May 2008.
- April 2008
- Teaching Note
Dove: Evolution of a Brand (TN)
By: John A. Deighton
Teaching Note for [508-047]. View Details
- November 2002
- Teaching Note
Centra Software (TN)
By: John A. Deighton
Teaching Note for (9-502-009). View Details
- February 2001
- Teaching Note
CVS: The Web Strategy TN
By: John A. Deighton
Teaching Note for (9-500-008). View Details
- April 2000 (Revised September 2001)
- Case
Peppers and Rogers Group, The
By: John A. Deighton
Can two successful authors build a scalable consulting practice based on their unique view of customer relationship management (CRM)? Should they emphasize strategy or execution? The case describes how Peppers and Rogers grew from two people earning speaker fees to a... View Details
Keywords: Customer Relationship Management; Growth and Development; Information Publishing; Going Public; Strategy; Competition; Internet; Consulting Industry
Deighton, John A. "Peppers and Rogers Group, The." Harvard Business School Case 500-096, April 2000. (Revised September 2001.) (request a courtesy copy.)
- October 1999
- Teaching Note
Snapple TN
By: John A. Deighton
Teaching Note for (9-599-126). View Details
- October 1995 (Revised February 1997)
- Teaching Note
IDS Financial Services (condensed)
By: John A. Deighton
Teaching Note for (9-596-045). View Details
- September 2004
- Teaching Note
Marketing James Patterson (TN)
By: John A. Deighton
Teaching Note to (9-505-029). View Details
- August 2002
- Case
MicroFridge: The Execution
By: John A. Deighton
Supplements the case. View Details
Keywords: Consumer Products Industry
Deighton, John A. "MicroFridge: The Execution." Harvard Business School Case 503-017, August 2002.
- February 1999 (Revised November 1999)
- Teaching Note
USA TODAY Online TN
By: John A. Deighton
Teaching Note for (9-598-133). View Details
- July 1997
- Teaching Note
First Year Marketing Module Summary: Evolution of Marketing TN
By: John A. Deighton
Describes the organization of a four- or five-case module that concludes the Marketing Management course in the First Year curriculum at Harvard Business School and offers a look to the future. Covers introductory remarks to students at the start of the module, some... View Details
- March 1997
- Teaching Note
Rogers Communications, Inc.: The Wave TN
By: John A. Deighton
Teaching Note for (9-597-050). View Details
Keywords: Telecommunications Industry
- January 1997 (Revised July 1998)
- Case
Dendrite International (Condensed)
By: John A. Deighton
This version has been shortened to concentrate on the issue of managing a long selling process and long post-sale account relationship. The focus on the pharmaceutical industry in the United States, Europe, and Japan is preserved. Broader questions of expansion into... View Details
Keywords: Customer Focus and Relationships; Marketing Strategy; Product Development; Sales; Expansion; Chemical Industry; Pharmaceutical Industry; Japan; Europe; United States
Deighton, John A. "Dendrite International (Condensed)." Harvard Business School Case 597-072, January 1997. (Revised July 1998.) (request a courtesy copy.)
- 25 Nov 2008
- First Look
First Look: November 25, 2008
The Blackwell Handbook of Technology and Innovation Management, edited by Scott Shane, 3-55. John Wiley & Sons, Inc., 2008 No abstract is available at this time. Book... View Details
Keywords: Martha Lagace
- June 24, 2009
- Article
Internet Economy: Valuing the Web's Economic Impact
By: John A. Deighton and John A. Quelch
- December 2005
- Teaching Note
Nectar: Making Loyalty Pay (TN)
By: John A. Deighton
Keywords: Food and Beverage Industry
- August 2004 (Revised February 2006)
- Case
Marketing James Patterson
By: John A. Deighton
Can a successful novelist use direct-to-consumer marketing to grow his brand? The author, who in a previous career ran a major advertising agency, uses advertising with great success to build his stature as a crime fiction writer. Further, he applies his experience at... View Details
Keywords: Advertising; Debates; Surveys; SWOT Analysis; Brands and Branding; Marketing Channels; Product Marketing; Consumer Behavior; Outcome or Result; Sales
Deighton, John A. "Marketing James Patterson." Harvard Business School Case 505-029, August 2004. (Revised February 2006.) (request a courtesy copy.)
- November 2002
- Teaching Note
Webvan: Groceries on the Internet (TN)
By: John A. Deighton
Teaching Note for (9-500-052). View Details
- February 2001 (Revised January 2002)
- Teaching Note
Brita Products Company, The TN
By: John A. Deighton
Teaching Note for (9-500-024). View Details
Keywords: United States