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  • 29 Jan 2008
  • First Look

First Look: January 29, 2008

Author:Andrew A. King Periodical:The Academy of Management Review 32, no. 3 (July 2007): 889-900 Abstract Theory suggests that when transaction costs are low, corporations and stakeholders can minimize social costs View Details
Keywords: Martha Lagace
  • 22 Mar 2011
  • First Look

First Look: March 22

and overly restricting access to credit and consumer choice. Nicolas Retsinas, Eric Belsky, and their colleagues aim to stimulate debate based on analysis of the opportunities and challenges presented by the various components of global... View Details
Keywords: Sean Silverthorne
  • 12 Apr 2011
  • First Look

First Look: April 12

Abstract This book presents new research on the historical impact of globalization on Argentina and Chile. The authors focus on the role of entrepreneurs and firms. The Role of Venture Capitalists in the Acquisition of Private Companies Authors: Paul View Details
Keywords: Sean Silverthorne
  • winter 2009
  • Journal Article

Interactivity's Unanticipated Consequences for Markets and Marketing

By: John A. Deighton and Leora Kornfeld
The digital interactive transformation in marketing is not unfolding, as some thought it would, on the model of direct marketing. That model anticipated that marketing, empowered by digital media using rich profiling data, would intrude ever more deeply and more... View Details
Keywords: Communication Intention and Meaning; Interactive Communication; Marketing Communications; Consumer Behavior; Social and Collaborative Networks; Online Technology
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  • April 2000 (Revised June 2001)
  • Case

DoubleClick Buys Abacus (A)

By: John A. Deighton
By acquiring Abacus, DoubleClick won the power to serve ads with unprecedented precision, because it brought together Web surfers' online and offline identities. Several competitors had developed advanced systems for serving ads on the web, but DoubleClick had the... View Details
Keywords: Information; Rights; Internet and the Web; Ethics; Competitive Advantage; Social Issues; Customer Focus and Relationships; Digital Marketing; Advertising Industry
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  • August 2007 (Revised September 2008)
  • Case

Marketing the "$100 Laptop" (A)

By: John A. Quelch and Carin-Isabel Knoop
In 2002, Professor Nicholas Negroponte, a successful venture capitalist, author, and co-founder and chairman emeritus of the Massachusetts Institute of Technology (MIT) Media Lab, announced his intention to build a PC so cheap as to make it possible to provide... View Details
Keywords: Venture Capital; Internet and the Web; Information Technology; Product Development; Technological Innovation; Nonprofit Organizations; Marketing Strategy; Information Infrastructure; Developing Countries and Economies; Manufacturing Industry; Information Technology Industry; Computer Industry; Cambridge
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  • 01 Oct 1999
  • News

Banking on Success

Kennedy Stephen M. Waters James A. Stern William J. Kneisel Donald H. Layton Kevin W. Kennedy A managing director at Goldman Sachs, where he has spent his entire career, Kevin Kennedy has served the firm in a number of positions,... View Details
Keywords: Deborah E. Blagg
  • 25 Apr 2017
  • First Look

First Look at New Research, April 25

2017 CA: BVT Publishing Global Marketing Management: A Casebook By: Quelch, John A. Abstract—During the last quarter century, international business was shaken by a revolution... View Details
Keywords: Sean Silverthorne
  • Research Summary

Overview

By: John A. Deighton
Professor Deighton conducts research at the intersection of information technology and marketing. He is interested in the complementary uses of human and artificial intelligence and creativity in areas such as advertising, content creation, and online retailing. He... View Details
  • Web

Organizational Behavior Awards & Honors - Faculty & Research

Resource Executive and the HR Technology Conference in 2020. Linda A. Hill : Awarded #5 in the Top 20 MIT Sloan Management Review articles of 2020 for "Being the Agile Boss" (Fall 2020). Summer R. Jackson : Selected for the 2020 OB... View Details
  • October 2008 (Revised November 2009)
  • Case

Obama versus Clinton: The YouTube Primary

By: John A. Deighton and Leora Kornfeld
What was the role of the Internet in the contest for the Democratic presidential nomination between Senators Obama and Clinton? How does the role change in the shift from the Primary to the National election? The case examines media and content choices by each... View Details
Keywords: Political Elections; Knowledge Use and Leverage; Marketing Channels; Media; Internet; United States
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  • 25 Oct 2016
  • First Look

October 25, 2016

New York: Springer Building a Culture of Health: A New Imperative for Business By: Quelch, John A., and Emily C. Boudreau Abstract—This ambitious volume sets out to understand how every company impacts public health and introduces a... View Details
Keywords: Sean Silverthorne
  • 14 Dec 2010
  • First Look

First Look: Dec. 14

addresses a decision to replace salesmen netbook PCs with iPhones, including converting the company's sales and customer applications to the iPhone platform. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/911413-PDF-ENG Hikma Pharmaceuticals (B) View Details
Keywords: Sean Silverthorne
  • Research Summary

Anonymity and Identity

By: John A. Deighton
In most consumer markets, consumers are accustomed to operating in relative anonymity. A complex social adjustment is occurring as people realize that anonymity is often no longer their default condition - it must be sought and in some cases bought. New conceptions of... View Details
Keywords: Privacy; Anonymity
  • 18 Mar 2008
  • First Look

First Look: March 18, 2008

  Working PapersWhere Does It Go? Spending by the Financially Constrained Authors:Shawn A. Cole, John Thompson, and Peter Tufano Abstract In this paper, we analyze the spending... View Details
Keywords: Martha Lagace
  • March 2014 (Revised May 2014)
  • Teaching Note

Demarketing Soda in New York City

By: John A. Quelch
In 2013, New York City Mayor Michael Bloomberg tried and failed to institute a ban on serving sizes of large sugary beverages. Obesity posed a large public health risk to the city. Mayor Bloomberg's proposed ban was one of many attempts to combat the rising threat of... View Details
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  • 30 Jan 2018
  • First Look

January 30, 2018

practice related to AI in developing countries. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52296 December 2017 Journal of Advertising Research Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of... View Details
Keywords: Sean Silverthorne
  • 22 Nov 2011
  • First Look

First Look: November 22

MaterialsThe Wen Group John A. Davis and Matthew G. PillarHarvard Business School Case 812-034 Three brothers who own and lead a second-generation family business in Hong Kong... View Details
Keywords: Sean Silverthorne
  • Web

Team - Institute For Strategy And Competitiveness

School John Meara D.M.D., M.B.A., M.D., Steven C. and Carmella R. Kletjian Professor of Global Health and Social Medicine and Professor of Surgery Harvard Law School Glenn Cohen J.D., James A. Attwood and... View Details
  • 21 Jan 2009
  • First Look

First Look: January 21, 2009

and Tsinghua's School of Economics and Management over the past three years in developing its "Senior Executive Program for China." On the Goals of Successful Family Companies Authors:John A. Davis... View Details
Keywords: Martha Lagace