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- All HBS Web
(2,325)
- News (634)
- Research (1,421)
- Events (6)
- Multimedia (16)
- Faculty Publications (782)
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
entertainment in advertising. In 1963, British advertising pioneer David Ogilvy, in his book Confessions of an Advertising Man, argued that ads should be all business, selling products by informing consumers... View Details
- 09 Jan 2006
- Research & Ideas
When Benchmarks Don’t Work
that internal support or shared services groups provide, such straight-across cost or numeric comparisons become meaningless. Today's successful support unit earns its keep by being a trusted partner to the business units it serves. So,... View Details
- 01 Oct 2009
- What Do You Think?
Can the “Masks of Command” Coexist with Authentic Leadership?
leadership? Those arguing that the two can coexist cite situations, generally involving adversity, in which the "greater good" is served by masking a leader's feelings. Frances Pratt argued that " we must be careful (and... View Details
Keywords: by Jim Heskett
- 18 May 2015
- Research & Ideas
Advertisers Get Serious About Playing With Their Brands
far. Boston Red Sox baseball player David Ortiz took a selfie with President Obama, which seemed playful at first until it was later revealed that he had done so on behalf of Samsung cameras. Some fans are not amused when the "soft edge... View Details
- 11 Dec 2012
- First Look
First Look: Dec. 11
Back, Moving Forward: A Review of Group and Team-Based Research, edited by Margaret A. Neale and Elizabeth A. Mannix, 359-381. Emerald Group Publishing, 2012 Abstract Purpose-We review how team members' identities and interests affect... View Details
Keywords: Sean Silverthorne
- 24 Jul 2019
- Lessons from the Classroom
Can These Business Students Motivate Londoners to Do the Right Thing?
out a new letter with an extra line, letting people know that their neighbors were ponying up, implying that they should, too: “We are writing to inform you that we have still not received your tax payment. By now, nine out of 10 people... View Details
Keywords: by Dina Gerdeman
- 07 Jan 2015
- Research & Ideas
The Quest for Better Layoffs
A few years ago, Sandra J. Sucher received worried emails from two MBA students in her first-year Leadership and Corporate Accountability (LCA) class at Harvard Business School. Elana Green (now Elana Silver) and David Rosales (both HBS... View Details
- 23 Jun 2020
- News
Is It Time for Big Apple Circus to Fold the Tent?
- 21 Mar 2004
- Research & Ideas
Loyalty: Don’t Give Away the Store
written by Lal with HBS colleague David Bell, was published in Quantitative Marketing and Economics last June. Lal discusses his findings with Manda Salls. Salls: Frequent shopper programs have become part... View Details
- 07 Apr 2003
- Research & Ideas
XTV: Xerox’s Attempted Recovery From “Fumbling the Future”
product line within Xerox. He had the support of Xerox's chief executive officer, David Kearns, for establishing the new internal structure. This structure would work much like an internal venture capital firm. Xerox would exploit Adams's... View Details
Keywords: by Henry Chesbrough
- 09 Feb 2011
- News
Plans Near for Freddie and Fannie
- 04 Jun 2018
- What Do You Think?
Are There Conditions Under Which Directors Should Consider Hiring a CEO Fired Elsewhere for Inappropriate Behavior?
team, judge and jury, and exercise the wisdom of Solomon.” David McConnell said, “Maybe the answer lies in the question, ‘What is the offender doing to be sure that it does not happen again?’ How long does that take? Bottom line, a board... View Details
Keywords: by James Heskett
- 10 Jul 2000
- Research & Ideas
IT Links for Boundaryless Companies
David Upton's Alumni Conference report on the state of information technology for business-to-business began with a lesson in technology history because, said the HBS professor, "understanding doesn't come easy without an... View Details
Keywords: by Kenneth Liss
- 11 Jul 2016
- News
Big U.S. investors strive for edge in private CEO meetings
- 08 Oct 2012
- Research & Ideas
The Immigrants Who Built America’s Financial System
of the many immigrant policymakers who played a part in establishing the foundational financial system of this country, along with Robert Morris [England], Haym Solomon [Poland], Alexander James Dallas [Jamaica], Stephen Girard [France] and John Jacob Astor and View Details
- 31 Oct 2023
- Research & Ideas
Beyond the 'Business Case' in DEI: 6 Steps Toward Meaningful Change
More than three in four Fortune 500 companies justify their workforce diversity, equity and inclusion (DEI) efforts by making the business case. It sounds like this: By making our workforce more diverse,... View Details
- May 2022
- Case
Honeywell: Transforming a Century Old Industrial
By: William W. George, Michael Norris and John Masko
In late 2021, Darius Adamczyk, Chairman and CEO of Honeywell is considering the changes he has made to the company since he took over the top leadership position in 2017. The company he had inherited from his predecessor, David Cote, was seen by most as a... View Details
Keywords: Business Conglomerates; Transformation; Technological Innovation; Leading Change; Business Strategy; Mergers and Acquisitions; Business Organization; Aerospace Industry; Chemical Industry; Electronics Industry; Green Technology Industry; Industrial Products Industry; Technology Industry; North Carolina; New Jersey
George, William W., Michael Norris, and John Masko. "Honeywell: Transforming a Century Old Industrial." Harvard Business School Case 322-064, May 2022.
- March 1999 (Revised January 2000)
- Case
Hundred-Year War, A: Coke vs. Pepsi, 1890s-1990s
By: Chiaki Moriguchi and David Lane
Through their competitive battle, Coca-Cola and PepsiCo have created a stable and highly profitable duopoly in the U.S. soft drink industry. As the domestic industry matured and the cola wars moved to international markets, Coke and Pepsi tried to redesign their... View Details
Moriguchi, Chiaki, and David Lane. "Hundred-Year War, A: Coke vs. Pepsi, 1890s-1990s." Harvard Business School Case 799-117, March 1999. (Revised January 2000.)
- April 1992 (Revised February 1993)
- Supplement
Otis South Africa (B)
By: Michael Beer
Covers a June 1990 Social Responsibility Conference held by George David to evaluate the progress of his new management team in increasing the pace of nonwhite advancement. The U.S. CEO and the managing director of Otis South Africa disagree over the suitability of... View Details
Keywords: Conflict Management; Race; Corporate Social Responsibility and Impact; Management Teams; South Africa
Beer, Michael. "Otis South Africa (B)." Harvard Business School Supplement 492-050, April 1992. (Revised February 1993.)
- 07 Apr 2011
- News