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Show Results For
- All HBS Web
(1,071)
- People (1)
- News (356)
- Research (586)
- Events (4)
- Multimedia (3)
- Faculty Publications (164)
- 20 Sep 2004
- Research & Ideas
How Consumers Value Global Brands
In 2002, we carried out a two-stage research project in partnership with the market research company Research International/USA to find out how consumers in different countries value global brands. First, we conducted a qualitative study... View Details
- 29 Oct 2000
- Research & Ideas
Building a Powerful Prestige Brand
Lauder, founded Estée Lauder Cosmetics. By the time she retired from public life in the mid-1990s, this company had become one of the largest cosmetics manufacturers in the world and was recognized as one of the leading players in the... View Details
- 09 Jan 2014
- Research & Ideas
Excerpt: ’Fortune Tellers’
book excerpt Forecasters From the introduction of Fortune Tellers: The Story of America's Economic Forecasters By Walter A. Friedman This is a book about a group of entrepreneurs who, like Evangeline Adams, identified a business... View Details
Keywords: by Walter A. Friedman
- 18 Mar 2008
- First Look
First Look: March 18, 2008
Working PapersWhere Does It Go? Spending by the Financially Constrained Authors:Shawn A. Cole, John Thompson, and Peter Tufano Abstract In this paper, we analyze the spending decisions of over 1.5 million Americans who vary in their... View Details
Keywords: Martha Lagace
- 28 Jul 2016
- Op-Ed
Where is TripAdvisor for Doctors?
reviewed by patients often enough for the overall ratings to carry credibility. The number of hotel night stayovers far exceeds the number of doctor visits. The same chicken-and-egg issue faces all website... View Details
- February 2019 (Revised March 2021)
- Case
India: State Capacity and Unity in Diversity
By: Alberto Cavallo, Matthew Weinzierl and Robert Scherf
As 2018 drew to a close, India prepared to once again carry out the largest democratic exercise in human history, as in less than six months more than 850 million eligible voters would have the chance to choose their representatives to the Lok Sabha—the country’s lower... View Details
Cavallo, Alberto, Matthew Weinzierl, and Robert Scherf. "India: State Capacity and Unity in Diversity." Harvard Business School Case 719-061, February 2019. (Revised March 2021.)
- 15 Feb 2000
- Research & Ideas
The Right Connections
of the picture, a young company must clear many hurdles before convincing potential investors that its future prosperity is a good bet. New research by HBS associate professor Monica Higgins and Associate Professor Ranjay Gulati of the... View Details
Keywords: by Judith A. Ross
- 2018
- Chapter
Are Licensing Markets Local? An Analysis of the Geography of Vertical Licensing Agreements in Bio-Pharmaceuticals
By: Juan Alcacer, John Cantwell and Michelle Gittelman
As the value chain of the pharmaceutical industry disaggregates, upstream discovery is increasingly carried out by small research-specialized firms while downstream development, testing and marketing is conducted by global pharmaceutical firms. Licensing plays an... View Details
Keywords: Geographic Location; Local Range; Rights; Research and Development; Biotechnology Industry; Pharmaceutical Industry
Alcacer, Juan, John Cantwell, and Michelle Gittelman. "Are Licensing Markets Local? An Analysis of the Geography of Vertical Licensing Agreements in Bio-Pharmaceuticals." In Location of Biopharmaceutical Activity, edited by Iain M. Cockburn and Matthew J. Slaughter. National Bureau of Economic Research, forthcoming.
- November 3, 2020
- Article
Gender Differences in COVID-19 Attitudes and Behavior: Panel Evidence from Eight Countries
By: Vincenzo Galasso, Vincent Pons, Paola Profeta, Michael Becher, Sylvain Brouard and Martial Foucault
Using original data from two waves of a survey conducted in March and April 2020 in eight OECD countries (N = 21,649), we show that women are more likely to see COVID-19 as a very serious health problem, to agree with restraining public policy measures adopted in... View Details
Galasso, Vincenzo, Vincent Pons, Paola Profeta, Michael Becher, Sylvain Brouard, and Martial Foucault. "Gender Differences in COVID-19 Attitudes and Behavior: Panel Evidence from Eight Countries." Proceedings of the National Academy of Sciences 117, no. 44 (November 3, 2020).
- 29 Sep 2008
- Research & Ideas
How Economics May Lead to Better Football Games
from schoolchildren to attorneys—and even carries the potential to help sustain life itself. Sarah Jane Gilbert: What led you to research football teams? Are you a sports fan? Al Roth: I'm a matching fan. Q: What is matching, and why... View Details
- Research Summary
Cross-Boundary Coordination and Airline Performance
In the context of global airline alliances, this study explores how organizations engaged in partnerships for service delivery achieve coordination with each other. We will assess the impact of both cross-functional and cross-organizational coordination on the quality... View Details
- Article
The Tipping Point of Animacy: How, When, and Where We Perceive Life in a Face
By: Christine E. Looser and Thalia Wheatley
Faces capture humans' attention; yet, beyond aesthetic appreciation, it is presumably not the face itself that interests people but the mind behind it. Minds think, feel, and act in ways that have direct consequences for well-being, but despite their importance, how... View Details
Looser, Christine E., and Thalia Wheatley. "The Tipping Point of Animacy: How, When, and Where We Perceive Life in a Face." Psychological Science 21, no. 12 (December 2010).
- Winter 2014
- Article
Retail Inventory: Managing the Canary in the Coal Mine!
By: Vishal Gaur, Saravanan Kesavan and Ananth Raman
Retail inventory is a statistic that is closely watched by retailers as well as their investors, lenders, and suppliers. Retailers not only benefit from inventory, but also bear the cost of excess inventory. Investors, lenders, and suppliers interpret this statistic... View Details
Gaur, Vishal, Saravanan Kesavan, and Ananth Raman. "Retail Inventory: Managing the Canary in the Coal Mine!" California Management Review 56, no. 2 (Winter 2014): 55–76.
- 17 Jun 2016
- Op-Ed
Companies Need to Start Marketing Security to Customers
Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by... View Details
- February 2002 (Revised May 2003)
- Case
Endeca Technologies (A)
By: G. Felda Hardymon, Josh Lerner and Ann Leamon
Steve Papa, CEO of Endeca Technologies, must decide among two term sheets raising the same amount of badly needed money for his young software company. One deal is led by insiders and, is offered at a lower price. It continues a board that has worked very well and... View Details
Keywords: Venture Capital; Cost vs Benefits; Financial Condition; Financing and Loans; Management Skills; Financial Strategy; Corporate Finance; Decision Choices and Conditions; Information Technology Industry
Hardymon, G. Felda, Josh Lerner, and Ann Leamon. "Endeca Technologies (A)." Harvard Business School Case 802-141, February 2002. (Revised May 2003.)
- 2020
- Working Paper
Design in the Age of Artificial Intelligence
By: Roberto Verganti, Luca Vendraminelli and Marco Iansiti
Artificial Intelligence (AI) is affecting the scenario in which innovation takes place. What are the implications for our understanding of design? Is AI just another digital technology that, akin to many others, will not significantly question what we know about... View Details
Keywords: Artificial Intelligence; Design Thinking; Technological Innovation; Design; Change; Theory; AI and Machine Learning
Verganti, Roberto, Luca Vendraminelli, and Marco Iansiti. "Design in the Age of Artificial Intelligence." Harvard Business School Working Paper, No. 20-091, February 2020.
- 08 May 2007
- First Look
First Look: May 8, 2007
school is sufficient to produce the set of student optimal stable matchings. Our main theoretical result is that a student-proposing deferred acceptance mechanism that breaks indifferences the same way at every school is not dominated by... View Details
Keywords: Martha Lagace
- May 2003
- Module Note
Product Development Process Design and Improvement
By: Stefan H. Thomke
Describes the conceptual foundations and pedagogy for a module on the design and improvement of processes for the development of products and services. Can also be used as part of a more general course on Managing Technology and Innovation. Central to Managing Product... View Details
- January 2015 (Revised April 2018)
- Case
CJ E&M: Creating a K-Culture in the U.S.
By: Elie Ofek, Sang-Hoon Kim and Michael Norris
Buoyed by the success of K-pop music and K-drama television shows in Asian countries, Chairman Jay Lee, of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's... View Details
Keywords: Cultural Consumption; Media Businesses; International Marketing; Event Marketing; Creative Industries; Cross-cultural Adaptation; Ethnic Marketing; South Korea; Marketing Strategy; Entertainment; Global Strategy; Cross-Cultural and Cross-Border Issues; Entertainment and Recreation Industry; United States; South Korea
Ofek, Elie, Sang-Hoon Kim, and Michael Norris. "CJ E&M: Creating a K-Culture in the U.S." Harvard Business School Case 515-015, January 2015. (Revised April 2018.)
- December 2015
- Article
On Wealth and the Diversity of Friendships: High Social Class People around the World Have Fewer International Friends
By: Maurice H. Yearwood, Amy Cuddy, Nishtha Lambaa, Wu Youyoua, Ilmo van der Lowe, Paul K. Piff, Charles Gronin, Pete Fleming, Emiliana Simon-Thomas, Dacher Keltner and Aleksandr Spectre
Having international social ties carries many potential advantages, including access to novel ideas and greater commercial opportunities. Yet little is known about who forms more international friendships. Here, we propose social class plays a key role in determining... View Details
Yearwood, Maurice H., Amy Cuddy, Nishtha Lambaa, Wu Youyoua, Ilmo van der Lowe, Paul K. Piff, Charles Gronin, Pete Fleming, Emiliana Simon-Thomas, Dacher Keltner, and Aleksandr Spectre. "On Wealth and the Diversity of Friendships: High Social Class People around the World Have Fewer International Friends." Personality and Individual Differences 87 (December 2015): 224–229.