Publications

Aug 2020
Conference Presentation

Impacting Grand Challenges: A 'Both/And' Approach

By: Natalie Slawinski, Wendy K. Smith, Robin J. Ely, Tobias Hahn, Andrew J. Hoffman and Anita M. McGahan

In this panel symposium, we seek to build on growing efforts by management scholars to engage with grand challenges and the United Nations’ Sustainable Development Goals (SDGs). Reflective of the All- Academy Theme description, we note that research and scholarship... View Details

May 2008 (Revised June 2009)
Supplement

Radiohead: Music at Your Own Price (B)

By: Anita Elberse and Jason Bergsman

Keywords: Arts; Entertainment and Recreation Industry

November 2007 (Revised March 2010)
Case

Metro-Goldwyn-Mayer (MGM) and Tom Cruise

By: Anita Elberse and Peter Stone

In November 2006, Harry Sloan, chairman and CEO of Metro-Goldwyn-Mayer Inc. (MGM) offers movie star Tom Cruise and his business partner Paula Wagner a chance to run United Artists (UA), a dormant studio within MGM's portfolio. Just over two months earlier, Viacom... View Details

Keywords: Business Units; Talent and Talent Management; Film Entertainment; Brands and Branding; Partners and Partnerships; Value Creation; Motion Pictures and Video Industry

2006
Working Paper

Superstars and Underdogs: An Examination of the Long Tail Phenomenon in Video Sales

By: Anita Elberse and Felix Oberholzer-Gee

Jun 2004
Conference Presentation

Marketing Sequels Of Creative Goods: The Case of Video Games

By: Anita Elberse and Marco Bertini

07 Oct 2024
News

On the Move: Nikos Bartzoulianos (MBA 2008)

doing laundry. There’s an obligation to do all these things in a more sustainable way. To put it differently, this is not a company that sells appliances; but rather a business of living better by making clothes last longer and food taste... View Details

August 2021
Case

Andreessen Horowitz’s Cultural Leadership Fund (A)

By: Anita Elberse, Briana Richardson and Cydni Williams

In May 2020, Chris Lyons, a partner at leading venture capital firm Andreessen Horowitz receives the news that his company has reached a verbal agreement with one of Silicon Valley’s hottest social-media startups to lead its ‘Series A’ funding round, in a deal that... View Details

Keywords: Entertainment; Talent Management; General Management; Inclusion; Talent and Talent Management; Diversity; Venture Capital; Entrepreneurship; Networks; Nonprofit Organizations

May 2005 (Revised March 2007)
Teaching Note

Sony EyeToy

By: Anita Elberse and Youngme E. Moon

Teaching Note to (9-505-024). View Details

Keywords: Electronics Industry

2005
Working Paper

The Effectiveness of Pre-Release Advertising for Motion Pictures: An Empirical Investigation Using a Simulated Market

By: Anita Elberse and Bharat N. Anand

May 2025
Case

The Video-Streaming Wars in 2025: Can Anyone Catch Netflix?

By: Anita Elberse and Javiera Larenas

On January 21, 2025, Ted Sarandos, co-chief executive officer of video-streaming service Netflix, presented the company’s quarterly earnings. He had every reason to be upbeat: Netflix added 19 million new subscribers in the final quarter of 2024, ended the year with a... View Details

Keywords: Entertainment; Media; Television; Management; Strategy; Disruption; Technology; Competition

July 2016 (Revised June 2019)
Case

Hamilton: An American Musical

By: Anita Elberse and Jennifer Schoppe

In July 2013, composer, writer, actor and rapper Lin-Manuel Miranda, director Tommy Kail, and producer Jeffrey Seller met to discuss how to launch Hamilton, a new musical based on the life of the first Treasury Secretary of the United States, Alexander Hamilton.... View Details

Keywords: Entertainment; Creative Industries; Performing Arts; (General) Management; Blockbusters; Non-profit; Theater Entertainment; Strategy; Risk Management; Nonprofit Organizations; Arts; Creativity; Product Launch; Product Development; Marketing; Entertainment and Recreation Industry; United States

August 2011 (Revised October 2011)
Supplement

Lady Gaga (B)

By: Anita Elberse and Michael Christensen

In March 2011, Troy Carter, manager of pop star Lady Gaga, reflects on decisions made regarding his artist's concert tour and faces a new set of challenges regarding the launch of Lady Gaga's new album, Born This Way. Is a huge, expensive launch akin to that of a... View Details

Keywords: Music Entertainment; Product Launch; Product Development; Talent and Talent Management; Music Industry

May 2008 (Revised September 2009)
Case

Radiohead: Music at Your Own Price (A)

By: Anita Elberse and Jason Bergsman

In October 2007, the British band Radiohead caused a stir when it announced it would allow customers to decide how much to pay for its new album, released exclusively as a digital download and available only from the band's own website. The pricing plan represented a... View Details

Keywords: Music Entertainment; Price; Marketing Strategy; Distribution; Problems and Challenges; Online Technology; Music Industry

Jun 2009 - 2009
Conference Presentation

The Economic Value of Athlete Endorsers

By: Anita Elberse and Jeroen Verleun

Keywords: Economics; Value

Article

Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures

By: Anita Elberse and Jehoshua Eliashberg

Keywords: Supply and Industry; Product; Markets; Film Entertainment; Entertainment and Recreation Industry; Motion Pictures and Video Industry

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