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  • October 1996 (Revised February 1997)
  • Case

Saturn Corporation in 1996

Briefly describes the competitive position of the Saturn Corp. in 1996. General Motors has recently announced plans to introduce a mid-sized model under the Saturn brand name. Also provides an update on Saturn's small-car position. View Details
Keywords: Product Positioning; Competitive Advantage; Auto Industry; United States
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  • March 1999 (Revised December 2001)
  • Case

Ford Motor Company: Supply Chain Strategy

Describes Ford's examination of its supply chain to evaluate whether the company should "virtually integrate" on the Dell Computers model. View Details
Keywords: Integration; Information Technology; Supply Chain Management; Auto Industry
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  • April 1994
  • Case

Fiat (B)

By: Marco Iansiti
Keywords: Auto Industry
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  • September 1982 (Revised February 1988)
  • Case

Rio Bravo Electricos, General Motors Corp.

By: Roy D. Shapiro
Keywords: Auto Industry
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  • September 1992 (Revised September 1993)
  • Case

Volvo and the Monster Mash

By: Stephen A. Greyser and Nancy Langford
Keywords: Auto Industry
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  • February 1984
  • Supplement

Anderson Motors, Inc. (C) and Analysis of Anderson Motors, Inc. (B)

By: William J. Bruns Jr.
Keywords: Auto Industry
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  • April 1990
  • Case

Mazda: Corporate Public Relations in the United States

By: Stephen A. Greyser and Norman Klein
Keywords: Reputation; Business and Stakeholder Relations; Auto Industry; United States
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  • October 1981
  • Case

Chrysler Corp.--1981

By: Regina E. Herzlinger
Keywords: Auto Industry
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  • February 1988 (Revised April 1988)
  • Case

General Motors in 1988

By: Joseph L. Badaracco Jr.
Keywords: Auto Industry
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  • July 2009
  • Teaching Note

TH!NK: The Norwegian Electric Car Company (TN)

By: Joseph B. Lassiter III
Teaching Note for [808070]. View Details
Keywords: Venture Capital; Market Entry and Exit; Brands and Branding; Environmental Sustainability; Product Launch; Auto Industry; Norway
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  • 17 Oct 2012
  • Research & Ideas

America Needs a Manufacturing Renaissance

depend on those suppliers will then be jeopardized. When the auto industry declines, it causes an atrophy of capabilities (such as casting and precision machining) that are also used in View Details
Keywords: by Gary P. Pisano & Willy C. Shih; Manufacturing
  • 12 Apr 2018
  • Op-Ed

Op-Ed: The Trouble with Tariffs

issue here is industrial policy (on the Chinese side) competing with a lack of an industrial policy (on the US side)" This equally calibrated response from China suggests we are witnessing preparation... View Details
Keywords: by Willy C. Shih; Auto; Auto; Auto; Auto; Auto; Auto
  • 11 Jun 2014
  • Research & Ideas

In the Future of Sports Investing, Media Is the Best Bet

Francisco 49ers football team, and Grousbeck, CEO of the Boston Celtics basketball franchise. The fund focuses on sports media content, an industry headed to $60 billion in revenue, according to the Causeway partnership. Higgins says the... View Details
Keywords: by Carmen Nobel; Sports; Financial Services
  • 02 Jan 2007
  • Research & Ideas

Most Popular Articles of 2006

high-cost, high-wage economy like Germany? Porsche's unusual answer in a globalizing auto industry has framed two case studies by HBS professor Jeffrey Fear and colleague Carin-Isabel Knoop. Do I Dare Say... View Details
Keywords: by Sean Silverthorne
  • 05 Sep 2006
  • Research & Ideas

HBS Cases: Porsche’s Risky Roll on an SUV

were definitely slow-lane. So when the firm chose not one but two routes to recovery, Porsche caught industry watchers and Porsche enthusiasts by surprise. In addition to launching a new two-seater, the Boxster, in 1996, it decided to... View Details
Keywords: by Martha Lagace; Auto; Auto
  • 21 Dec 2022
  • Blog Post

Climate Stories Episode #12: Vehicle to Everything - Claire Broido Johnson (MBA 2002), Chief Operating Officer of Fermata Energy

goals are two-fold: to help reduce auto emissions and make the fleet more climate friendly, as well as to “help boost driver recruitment.” Analysts said the Domino’s announcement is a reminder that corporate fleets are a key early driver... View Details
  • 14 Jan 2015
  • Research & Ideas

Thriving in the Turbulence of Emerging Markets

in India. During the 1990s, she recalled, "we had coalition governments, no stability in politics, high inflation and a high interest rate environment." In 2001, she added, "the entire banking system collapsed." Yet these were exactly the years when the Sabancı Group,... View Details
Keywords: by Geoffrey Jones; Auto; Auto
  • 20 Apr 2010
  • First Look

First Look: April 20

Industry Author: Geoffrey Jones Publication: Oxford and New York: Oxford University Press, 2010 Abstract The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and... View Details
Keywords: Martha Lagace
  • 28 Apr 2022
  • Blog Post

Climate Stories Episode #4: Erika Myers, World Resources Institute Ross Center for Sustainable Cities

budgets have entered the EV space.” The ads, she noted, confirm the growing consumer interest in and target market for electric vehicles. Tesla’s boast that it delivered 1 million cars last year shows “that the technology is viable and that consumers want it.” Searches... View Details
  • 29 May 2013
  • Research & Ideas

Faculty Symposium Showcases Breadth of Research

can induce ethical behavior in their employees. For example, another series of experiments showed that moving the signature line from the end to the beginning of a self-reported form leads to an increase in truthfulness in the answers. A field experiment at an View Details
Keywords: by Carmen Nobel; Financial Services