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Show Results For
- All HBS Web
(2,270)
- People (15)
- News (721)
- Research (671)
- Events (5)
- Multimedia (100)
- Faculty Publications (248)
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- 29 Jan 2021
- Op-Ed
How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics
advice of experts, media, and other influencers within their demographic, socioeconomic, and innovation adoption segment. Influencers will need to mitigate concerns about the “newness” of the vaccine, such as the probability of side... View Details
- 28 Apr 2003
- Research & Ideas
Supply Chain Risk: Deal With It
complexities of dealing with supply chain risks preclude measures that can reduce the risks. Here is some advice that can aid mitigation efforts companywide. Think strategically. Effective supply chain risk management must be holistic and... View Details
Keywords: by David Stauffer
- 08 Feb 2021
- Book
How to Make the World Better, Not Perfect
one small way he could do his part, according to his new book Better, Not Perfect: A Realist’s Guide to Maximum Sustainable Goodness. In the book, Bazerman shares lessons from his own experiences and provides practical advice to help... View Details
Keywords: by Michael Blanding
- 25 Mar 2015
- HBS Case
Tate’s Digital Makeover Transforms the Traditional Museum
organizational processes—are good advice for any brand diving into the digital realm. And while ceding control over voice can be nerve-racking for any brand, Tate's experience has shown that it can yield results far from those that show... View Details
- 07 Apr 2020
- Research & Ideas
What Customers Need to Hear from You During the COVID Crisis
in crises. These survey results form the basis for our analysis and advice below. Do consumers want to hear from brands during a crisis? Yes, they do, but only when that communication is comforting and reassuring to them and provides... View Details
Keywords: by Jill Avery and Richard Edelman
- 28 Apr 2022
- Research & Ideas
Can You Buy Creativity in the Gig Economy?
driving the commercial success of a complementary product.” Advice for creative gatekeepers The most important implication of the research may be for the powerful platforms that act as gatekeepers on the creative content we consume:... View Details
Keywords: by Pamela Reynolds
- 28 May 2020
- Research & Ideas
Coronavirus Could Create a 'Bankruptcy Pandemic'
Bankruptcy Code if continuation of the company’s business doesn’t make economic sense. And Chapter 11 can be expensive. For large, complex companies, professional fees paid for legal, financial, and other advice can amount to hundreds of... View Details
- 20 Feb 2017
- Research & Ideas
Having No Life is the New Aspirational Lifestyle
compiled by Harris Wittels, author of Humblebrag, The Art of False Modesty, and found more than 1 in 10 were about being too busy or “not having a life.” (A typical example: “Hi, I’m 16 and I’m publishing 3 books and an album this year. Do you have any View Details
Keywords: by Michael Blanding
- 04 Feb 2010
- What Do You Think?
What’s the Best Way to Make Careful Decisions?
learned that it is helpful to host a 'conversation' between my rational/analytical side and my intuitive side." Phil Clark's advice provides a useful close: "If you are seeking the perfect solution, you likely are making no... View Details
Keywords: by James Heskett
- 10 Oct 2011
- Research & Ideas
Retailing Revolution: Category Killers on the Brink
phones, computers/tablets, and investment advice are three such categories today. The Future Of Retail Clearly, this is a new world for store retailers. To compete with online competitors, retailers will need to be agile both in... View Details
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
ads in a very different way than the rest of us. Santana: Yes. I'm sitting there analyzing them. My poor sons, they're two teenage boys, and I'm like, "So, what do you think the brand storytelling advice was in that?" That's a... View Details
- 25 Aug 2003
- Research & Ideas
Why IT Does Matter
other area is it more important to have a sense of what you don't know than it is in IT management. The most dangerous advice to CEOs has come from people who either had no idea of what they did not know, or from those who pretended to... View Details
Keywords: by F. Warren McFarlan & Richard L. Nolan
- 19 Sep 2016
- Research & Ideas
Why Isn't Business Research More Relevant to Business Practitioners?
desire to conduct relevant research and to acquire the knowledge to do so, including by encouraging them to engage with practitioners,” he writes. In the end, the trend toward more applicable research will have to start with the researchers. “My View Details
- 22 Jul 2019
- Book
How to Be a Digital Platform Leader
authors explain the fundamentals of platforms, different strategies and business models, common errors, and platform battlegrounds of the future that involve competing technologies and implications for organizations. There is advice for... View Details
Keywords: by Martha Lagace
- 13 Oct 2009
- Research & Ideas
7 Lessons for Navigating the Storm
mistakes and pressures. All of us without exception make mistakes and will capitulate under enough pressure. The key is being open with others, taking them into your confidence, admitting your mistakes, and looking to them for advice and... View Details
Keywords: by Martha Lagace
- 01 May 2019
- What Do You Think?
What Should the Leadership of YouTube Do?
short-changed, or disappointed ” Other comments reflected the nature of the dilemma, with some advice about what she should do. Philippe Gouamba’s comment framed the dilemma nicely: “As this Nation still believes in freedom of speech and... View Details
- 17 Dec 2008
- Lessons from the Classroom
‘Ted Levitt Changed My Life’
Mrs. Lauder and sat down for a glass of champagne. It really does work. We grew our business incredibly. Everyone benefited from what was a very simple idea." Wagner doubts that Levitt would have much patience for the froth of marketing View Details
- 02 Dec 2010
- What Do You Think?
Making Right Choices: Art or Science?
difficult when it is between two roughly equally good or bad alternatives, which is often the case that managers confront. The rapidly growing number of alternatives in our lives is a particular challenge for those wishing to make good choices. What are we to do? We... View Details
Keywords: by Jim Heskett
- 22 Nov 2004
- Research & Ideas
Side Effects: The Case of Propecia
"Help-seeking" ads allowed for un-branded ads that would encourage men to seek a doctor's advice if they were concerned about hair loss. In addition to marketing directly to consumers, Casola would also consider strategies for... View Details
- 30 Jun 2003
- Research & Ideas
Are You Supporting Your B Players?
high-performing organizations that cultivate all their employees, and offered advice on improving management skills. ...if you ignore [B players] long enough, they begin to see themselves as low performers.— Thomas J. DeLong It is all too... View Details
Keywords: by Martha Lagace