advice - Publications - Faculty & Research

30 Mar 2020
Research & Ideas

The New Rules for Remote Work: Pandemic Edition

leaders need a new game plan. We asked Harvard Business School professors to provide practical advice for managing large-scale, long-term remote work at a time when many employees are not only distracted by the commotion in their homes,... View Details

Keywords: by Dina Gerdeman

25 Aug 2003
Research & Ideas

Why IT Does Matter

other area is it more important to have a sense of what you don't know than it is in IT management. The most dangerous advice to CEOs has come from people who either had no idea of what they did not know, or from those who pretended to... View Details

Keywords: by F. Warren McFarlan & Richard L. Nolan

23 Apr 2018
Research & Ideas

Sponsorship Programs Could Actually Widen the Gender Gap

mentorship on steroids. While a mentor may provide valuable career advice and an empathetic ear, a sponsor will actively advocate for a protégé’s career—formally and publicly recommending her for high-profile projects or job promotions.... View Details

Keywords: by Carmen Nobel

07 Nov 2012
HBS Case

HBS Cases: Sir Alex Ferguson--Managing Manchester United

straightforward, but if you have been as successful as he has, I can imagine it is very easy to get stuck in your ways. Q: Like many managers, Ferguson must manage for the short term (in-game and game to game), intermediate term (for a season), and long term. What... View Details

Keywords: by Sean Silverthorne; Sports; Entertainment & Recreation

27 Jun 2019
Research & Ideas

Rituals Strengthen Couples. Here’s Why They’re Good for Business, Too

Working Knowledge. Ailyn Pestana, junior designer and photo coordinator at Harvard Business School, created the charts above. Image: svetikd Related Reading Ignore This Advice at Your Own Peril Why Business Should Support Employees Who... View Details

Keywords: by Dina Gerdeman

20 Feb 2017
Research & Ideas

Having No Life is the New Aspirational Lifestyle

compiled by Harris Wittels, author of Humblebrag, The Art of False Modesty, and found more than 1 in 10 were about being too busy or “not having a life.” (A typical example: “Hi, I’m 16 and I’m publishing 3 books and an album this year. Do you have any View Details

Keywords: by Michael Blanding

08 Feb 2021
Book

How to Make the World Better, Not Perfect

one small way he could do his part, according to his new book Better, Not Perfect: A Realist’s Guide to Maximum Sustainable Goodness. In the book, Bazerman shares lessons from his own experiences and provides practical advice to help... View Details

Keywords: by Michael Blanding

28 Apr 2003
Research & Ideas

Supply Chain Risk: Deal With It

complexities of dealing with supply chain risks preclude measures that can reduce the risks. Here is some advice that can aid mitigation efforts companywide. Think strategically. Effective supply chain risk management must be holistic and... View Details

Keywords: by David Stauffer

10 Oct 2011
Research & Ideas

Retailing Revolution: Category Killers on the Brink

phones, computers/tablets, and investment advice are three such categories today. The Future Of Retail Clearly, this is a new world for store retailers. To compete with online competitors, retailers will need to be agile both in... View Details

Keywords: by Rajiv Lal & Jose B. Alvarez; Retail

28 Apr 2022
Research & Ideas

Can You Buy Creativity in the Gig Economy?

driving the commercial success of a complementary product.” Advice for creative gatekeepers The most important implication of the research may be for the powerful platforms that act as gatekeepers on the creative content we consume:... View Details

Keywords: by Pamela Reynolds

02 Dec 2010
What Do You Think?

Making Right Choices: Art or Science?

difficult when it is between two roughly equally good or bad alternatives, which is often the case that managers confront. The rapidly growing number of alternatives in our lives is a particular challenge for those wishing to make good choices. What are we to do? We... View Details

Keywords: by Jim Heskett

19 Sep 2016
Research & Ideas

Why Isn't Business Research More Relevant to Business Practitioners?

desire to conduct relevant research and to acquire the knowledge to do so, including by encouraging them to engage with practitioners,” he writes. In the end, the trend toward more applicable research will have to start with the researchers. “My View Details

Keywords: by Carmen Nobel; Education

22 Nov 2004
Research & Ideas

Side Effects: The Case of Propecia

"Help-seeking" ads allowed for un-branded ads that would encourage men to seek a doctor's advice if they were concerned about hair loss. In addition to marketing directly to consumers, Casola would also consider strategies for... View Details

Keywords: by Sean Silverthorne; Health; Pharmaceutical

04 Feb 2010
What Do You Think?

What’s the Best Way to Make Careful Decisions?

learned that it is helpful to host a 'conversation' between my rational/analytical side and my intuitive side." Phil Clark's advice provides a useful close: "If you are seeking the perfect solution, you likely are making no... View Details

Keywords: by James Heskett

25 Mar 2015
HBS Case

Tate’s Digital Makeover Transforms the Traditional Museum

organizational processes—are good advice for any brand diving into the digital realm. And while ceding control over voice can be nerve-racking for any brand, Tate's experience has shown that it can yield results far from those that show... View Details

Keywords: by Michael Blanding; Education

07 Apr 2020
Research & Ideas

What Customers Need to Hear from You During the COVID Crisis

in crises. These survey results form the basis for our analysis and advice below. Do consumers want to hear from brands during a crisis? Yes, they do, but only when that communication is comforting and reassuring to them and provides... View Details

Keywords: by Jill Avery and Richard Edelman

28 May 2020
Research & Ideas

Coronavirus Could Create a 'Bankruptcy Pandemic'

Bankruptcy Code if continuation of the company’s business doesn’t make economic sense. And Chapter 11 can be expensive. For large, complex companies, professional fees paid for legal, financial, and other advice can amount to hundreds of... View Details

Keywords: by Dina Gerdeman; Financial Services; Banking

17 Dec 2008
Lessons from the Classroom

‘Ted Levitt Changed My Life’

Mrs. Lauder and sat down for a glass of champagne. It really does work. We grew our business incredibly. Everyone benefited from what was a very simple idea." Wagner doubts that Levitt would have much patience for the froth of marketing View Details

Keywords: by Julia Hanna; Education; Retail

30 Jun 2003
Research & Ideas

Are You Supporting Your B Players?

high-performing organizations that cultivate all their employees, and offered advice on improving management skills. ...if you ignore [B players] long enough, they begin to see themselves as low performers.— Thomas J. DeLong It is all too... View Details

Keywords: by Martha Lagace

06 Aug 2019
Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

ads in a very different way than the rest of us. Santana: Yes. I'm sitting there analyzing them. My poor sons, they're two teenage boys, and I'm like, "So, what do you think the brand storytelling advice was in that?" That's a... View Details

Keywords: Advertising; Sports; Entertainment & Recreation; Media & Broadcasting

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