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  • All HBS Web  (2,060)
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  • 17 Jan 2008
  • Research & Ideas

If Marketing Experts Ran Elections

consumption—is higher. In representative democracies, the consumer has to live with the majority decision. That also dampens enthusiasm. Not so in commerce. You can buy or own whichever brand, or suite of brands, View Details
Keywords: by John A. Quelch
  • 25 Mar 2014
  • Research & Ideas

China’s Economic System has Difficult Road Overcoming its Political System

One need only look as far as the bookshelf to see the optimism attached to China's ascension as a world economic and political power. Titles like The Dragon Awakes; The Rise of China; and When China Rules the World predict an inevitable, if not entirely welcome, rise... View Details
Keywords: by Michael Blanding
  • 27 Jul 2009
  • Research & Ideas

Social Network Marketing: What Works?

the research with HBS Working Knowledge. Sarah Jane Gilbert: Your research attempted to answer this question: Do friends within a social network influence online buying behaviors of others in the group? What did you discover? Sunil Gupta:... View Details
Keywords: by Sarah Jane Gilbert; Advertising; Publishing; Retail
  • 05 Nov 2012
  • Research & Ideas

What Wall Street Doesn’t Understand About International Trade

you have tons of Vietnamese people in the neighborhood, you also have a lot of Vietnamese people on the board," Cohen says. To determine which companies were trading with which countries, the researchers... View Details
Keywords: by Carmen Nobel
  • 01 Jul 2019
  • Research & Ideas

The Airbnb Lesson for Startups? Success Takes More Than Technology

has decided to compete with Airbnb on its own turf, announcing plans for its own home-sharing service. It only took 11 years and 500 million lost bookings industrywide. Danielle Kost: How do you think Airbnb changed the way travel... View Details
Keywords: by Danielle Kost; Travel; Tourism
  • 09 Jul 2008
  • Research & Ideas

Starbucks’ Lessons for Premium Brands

coffee, revitalizing the quality of its standard beverages. But none of these moves addressed the fundamental problem: Starbucks is a mass brand attempting to command a premium price for an experience that is no longer special. Either you... View Details
Keywords: by John Quelch; Retail
  • 27 Dec 2015
  • Research & Ideas

The Most Popular Stories and Research Papers of 2015

touched controversial issues including gender equality and the conflicting emotions experienced both by women who work and those who stay home to raise families. Other popular stories, listed below, looked at such diverse topics as the... View Details
  • 18 Sep 2013
  • Research & Ideas

Unspoken Cues: Encouraging Morals Without Mandates

dynamics, but you state that "few organizations aim to produce a shared perspective or set of morals as deliberately and consistently as the one presented here. And few have been doing so for as long, close to a century." So why... View Details
Keywords: by Sean Silverthorne; Education
  • 07 Aug 2009
  • What Do You Think?

Why Can’t Americans Get Health Care Right?

Summing Up Does U.S. health care need more pull or push? There are clear symptoms that something is wrong with U.S. health care. In Edward Hare's words, "It's making us uncompetitive and turning us against each other." In this month's discussion, several of... View Details
Keywords: by Jim Heskett; Health
  • 23 May 2000
  • Research & Ideas

The Emerging Art of Negotiation

It's easy to come up with a recipe for disaster when the subject is negotiation. As in chess, once you sit down at the table every move counts. So many factors compete to undermine an optimal settlement: the emotions of both participants;... View Details
Keywords: by Martha Lagace
  • 19 May 2016
  • Research Event

Crowdsourcing, Patent Trolls, and Other Research Insights Highlighted at Harvard Business School Symposium

looking to hire. Holding contests to seek advice from the crowd may help companies fill the need for innovative answers more cheaply and quickly. “Contests create incentives and drive parallel search,” Lakhani said. “What you want when... View Details
Keywords: by Dina Gerdeman & Carmen Nobel
  • 18 Sep 2007
  • First Look

First Look: September 18, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=408004 HCL Technologies (B) (Abridged) Harvard Business School Supplement 408-006 Supplements the (A) case. Purchase this supplement: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=408006... View Details
Keywords: Martha Lagace
  • 02 Dec 2019
  • What Do You Think?

How Does a Company like Boeing Respond to Intense Competitive Pressure?

dominant cultural traits and prevailing operating climate.” Anna Johnson recommended: “We need to flip the switch on dissent, delay, and accountability by enabling leadership to take a long view. Want to do better? Try asking your people to tell View Details
Keywords: by James Heskett; Air Transportation
  • 10 Nov 2008
  • Research Event

Social Media Leads the Future of Technology

capital firm Accel Partners; Susan L. Decker (HBS MBA '86), president of Yahoo! Inc.; and Eric Kim (HBS MBA '81), senior vice president and general manager of Intel Corporation's Digital Home Group. The first computer, the ENIAC, cleared... View Details
Keywords: by Martha Lagace
  • 21 Feb 2017
  • First Look

First Look at New Research: February 21

States, Neeley argues that an organization’s lingua franca is the catalyst by which all employees become some kind of “expat”(someone detached from their mother tongue or home culture). Through her unfettered access to the inner workings... View Details
Keywords: Carmen Nobel
  • 25 May 2016
  • Research & Ideas

How Consumers and Businesses are Reshaping Public Health

savings. In the area of prevention, the spread of ever-cheaper mobile smart phones enables citizens in remote rural areas to receive online medical consultations, treatment suggestions, and prescriptions. Readings on diagnostic machines in View Details
Keywords: by John A. Quelch; Health
  • 26 Sep 2024
  • HBS Case

If a Car Can Drive Itself, Can It Make Life-or-Death Decisions?

case quotes Harvard University psychology professor Joshua Greene saying, “Were a friend to call you from a set of trolley tracks seeking moral advice, you would probably not say, ‘Well, that depends. Would... View Details
Keywords: by Tom Quinn; Auto; Technology
  • 16 Apr 2019
  • First Look

New Research and Ideas, April 16, 2019

blindsided. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55966 Winter 2019 International Anesthesiology Clinics Value-based Health Care: Lessons for the Anesthesiologist By: Martin, J.A., B.L. Potter, T.F. Flanagan,... View Details
Keywords: Dina Gerdeman
  • 02 Feb 2009
  • Research & Ideas

The Success of Persistent Entrepreneurs

receive higher valuations and less restrictive covenants when they raise capital? Sarah Jane Gilbert: Can you explain the concept of "performance persistence" and what it entails? Paul Gompers and Josh Lerner: Essentially, entrepreneurs... View Details
Keywords: by Sarah Jane Gilbert
  • 20 Jun 2012
  • Lessons from the Classroom

Teaching Leadership: What We Know

"Leadership" in their titles. And yet, if you were charged with teaching a course on leadership today, where would you start? Where would you turn to learn about the... View Details
Keywords: by Scott A. Snook, Rakesh Khurana & Nitin Nohria; Education
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