Word Of Mouth - Publications - Faculty & Research

June 2012
Article

Pricing to Create Shared Value

Many companies are in competition with their customers to extract as much value as possible from every transaction. Pricing is their weapon of choice, and consumers fight back by rooting out and disseminating pricing policies that seem unfair. The problem is that... View Details

Keywords: Pricing; Marketing Strategy; Price; Customer Focus and Relationships; Customer Relationship Management; Value Creation; Fairness

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23 Jul 2001
Research & Ideas

Sam Walton: Great From the Start

great deal to be learned from Walton's assessment of the situation. First of all, this really hurt. Second, he blamed himself. Third, he had been a sucker—there is that word... View Details

Keywords: by Richard S. Tedlow; Retail

01 Nov 2021
What Do You Think?

How Long Does It Take to Improve an Organization’s Culture?

an age of cloud-based computing as opposed to Microsoft’s former concentration on Word software. Nadella feared that the organization would be perpetually distracted, but instead he completed one View Details

Keywords: by James Heskett

11 Apr 2023
Op-Ed

The First 90 Hours: What New CEOs Should—and Shouldn't—Do to Set the Right Tone

and ties, learned to speak a limited amount of English, and quit smoking. Word quickly spread that this CEO had broken hierarchy to meet with a group of overlooked employees... View Details

Keywords: by John Quelch

2002
Book

Searching for a Corporate Savior: The Irrational Quest for Charismatic CEOs

By: Rakesh Khurana

Corporate CEOs are headline news. Stock prices rise and fall at word of their hiring and firing. Business media debate their merits and defects as if individual leaders determined the health of the economy. Yet we know surprisingly little about how CEOs are selected... View Details

Keywords: Managerial Roles; Selection and Staffing; Personal Characteristics; Experience and Expertise; Investment Activism; Corporate Strategy

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20 Sep 2010
Research & Ideas

Power Posing: Fake It Until You Make It

spend too much energy focusing on the words they're saying—perfectly crafting the content of the message—when in many cases that matters much less than how it's being communicated. People often are more... View Details

Keywords: by Julia Hanna

14 Feb 2011
Research & Ideas

Clay Christensen’s Milkshake Marketing

price, or dividing the customer base into target demographics, such as age, gender, education, or income level. Unfortunately, neither way works very well, according to Harvard Business School professor Clayton Christensen, who notes that each year 30,000 new consumer... View Details

Keywords: by Carmen Nobel; Retail; Service; Consumer Products; Food & Beverage

16 Nov 2016
Research & Ideas

Turning One Thousand Customers into One Million

differently from the early adopters who had been acquired in bulk or by word of mouth. In particular, they were not as forgiving of lower-quality products and services, and not... View Details

Keywords: by Thales S. Teixeira and Michael Blanding; Retail; Transportation; Accommodations

15 Aug 2023
HBS Case

(Virtual) Reality Check: How Long Before We Live in the 'Metaverse'?

an unlimited number of people at the same time. The metaverse term, a combination of the words “meta” and “universe,” originated from Neal Stephenson’s influential 1992... View Details

Keywords: by Jay Fitzgerald; Technology; Computer; Information Technology

24 Jan 2023
Research & Ideas

Passion at Work Is a Good Thing—But Only If Bosses Know How to Manage It

growing. Indeed, the appearance of the word “passion” in US job listings increased nearly tenfold from 2007 to 2019, according to the study, published in Research in Organizational Behavior by HBS assistant... View Details

Keywords: by Sean Silverthorne

18 Sep 2012
First Look

First Look: September 18

often diverting you from your original plans and desires. Sidetracked will help you identify and avoid these influences so the decisions you make do stick-and you finally reach your intended goals. In this book, I explore inconsistent decisions played out in a wide... View Details

Keywords: Sean Silverthorne

20 Aug 2021
Blog Post

Is the MBA Worth It? Hear What Recent HBS Grads Have to Say

Bhargav Srinivasan (MBA 2019) is a Senior Manager at Bain & Company. If you were to describe your HBS experience in 3 words what would they be? Unforgettable, reflective, and thought-provoking. Was an HBS MBA worth it? It was 100%... View Details

26 Apr 2023
In Practice

Is AI Coming for Your Job?

The launch of ChatGPT seems to have reignited doomsday fears about artificial intelligence (AI) replacing workers en masse. Are these fears prescient or overblown? A recent survey shows 62 percent of... View Details

Keywords: by Kristen Senz; Technology

Web

Introduction – The Human Relations Movement – Baker Library | Bloomberg Center, Historical Collections

and Relay Assembly Test Room Enter Elton Mayo Human Relations and Harvard Business School Women in the Relay Assembly Test Room The Interview Process Spreading the Word The "Hawthorne Effect" Research Links Baker Library | Historical... View Details

12 Jun 2012
First Look

First Look: June 12

seek and how firms could deliver it. The result can be new revenue, increased customer satisfaction and loyalty, positive word of mouth, and cost savings. The multiyear process to price the 8 million tickets... View Details

Keywords: Sean Silverthorne

10 Oct 2023
News

HBS Responds to the Attacks on Israel

MESSAGE FROM DEAN SRIKANT DATAR Dear members of the HBS community, I wanted to follow up on the message I joined with Harvard’s leadership in sending last evening, and on the statement issued by President Claudine Gay earlier today. Over the past few days, I have... View Details

17 Aug 2020
Research & Ideas

What the Stockdale Paradox Tells Us About Crisis Leadership

not maintain that people should not try to change external conditions, nor that we should have no emotional responses to them. People are neither sheep nor robots. In the words of Marsha Linehan, the founder... View Details

Keywords: by Boris Groysberg and Robin Abrahams

03 Oct 2023
Research Event

Build the Life You Want: Arthur Brooks and Oprah Winfrey Share Happiness Tips

want these things as well. And by explaining it and sharing it is how we actually get it done. One of the concepts of emotional self-management is the word that we just used,... View Details

Keywords: by HBS Staff

24 Mar 2022
Research & Ideas

Rituals at Work: Teams That Play Together Stay Together

Love them or hate them, team-building rituals can fortify bonds among coworkers and create the shared sense that work is more meaningful, which may be especially critical now as managers look to reconnect colleagues re-adjusting to work life after two years View Details

Keywords: by Kristen Senz

01 Mar 2024
News

In Harmony

Kim at Seoul’s government-built Hoehyeon “Citizens’ Apartments.” Opened in 1970, it stands as a reminder of a Korea from a very different era. Like so many South Koreans of a certain age, Michael ByungJu Kim (MBA 1990) lives in a country where the past lingers,... View Details

Keywords: Julia Hanna; photographs by Jun Michael Park; private equity; fiction; financial crisis; leadership; Korea

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