Filter Results:
(1,378)
Show Results For
- All HBS Web
(1,378)
- People (2)
- News (582)
- Research (495)
- Multimedia (36)
- Faculty Publications (126)
Show Results For
- All HBS Web
(1,378)
- People (2)
- News (582)
- Research (495)
- Multimedia (36)
- Faculty Publications (126)
- 11 Apr 2023
- Op-Ed
The First 90 Hours: What New CEOs Should—and Shouldn't—Do to Set the Right Tone
and ties, learned to speak a limited amount of English, and quit smoking. Word quickly spread that this CEO had broken hierarchy to meet with a group of overlooked employees... View Details
Keywords: by John Quelch
- Web
The “Hawthorne Effect” – The Human Relations Movement – Baker Library | Bloomberg Center, Historical Collections
The Interview Process Spreading the Word Next The "Hawthorne Effect" The “Hawthorne Effect” What Mayo urged in broad outline has become part of the orthodoxy of modern... View Details
Change Through Persuasion

Faced with the need for a massive change, most managers respond predictably. They revamp the... View Details
- 01 Nov 2021
- What Do You Think?
How Long Does It Take to Improve an Organization’s Culture?
an age of cloud-based computing as opposed to Microsoft’s former concentration on Word software. Nadella feared that the organization would be perpetually distracted, but instead he completed one View Details
Keywords: by James Heskett
- June 2012
- Article
Pricing to Create Shared Value
By: Marco Bertini and John T. Gourville
Many companies are in competition with their customers to extract as much value as possible from every transaction. Pricing is their weapon of choice, and consumers fight back by rooting out and disseminating pricing policies that seem unfair. The problem is that... View Details
Keywords: Pricing; Marketing Strategy; Price; Customer Focus and Relationships; Customer Relationship Management; Value Creation; Fairness
Bertini, Marco, and John T. Gourville. "Pricing to Create Shared Value." Harvard Business Review 90, no. 6 (June 2012): 96–104.
- 14 Feb 2011
- Research & Ideas
Clay Christensen’s Milkshake Marketing
price, or dividing the customer base into target demographics, such as age, gender, education, or income level. Unfortunately, neither way works very well, according to Harvard Business School professor Clayton Christensen, who notes that each year 30,000 new consumer... View Details
- 16 Nov 2016
- Research & Ideas
Turning One Thousand Customers into One Million
differently from the early adopters who had been acquired in bulk or by word of mouth. In particular, they were not as forgiving of lower-quality products and services, and not... View Details
- 2002
- Book
Searching for a Corporate Savior: The Irrational Quest for Charismatic CEOs
By: Rakesh Khurana
Corporate CEOs are headline news. Stock prices rise and fall at word of their hiring and firing. Business media debate their merits and defects as if individual leaders determined the health of the economy. Yet we know surprisingly little about how CEOs are selected... View Details
Keywords: Managerial Roles; Selection and Staffing; Personal Characteristics; Experience and Expertise; Investment Activism; Corporate Strategy
Khurana, Rakesh. Searching for a Corporate Savior: The Irrational Quest for Charismatic CEOs. Princeton, NJ: Princeton University Press, 2002.
- 15 Aug 2023
- HBS Case
(Virtual) Reality Check: How Long Before We Live in the 'Metaverse'?
an unlimited number of people at the same time. The metaverse term, a combination of the words “meta” and “universe,” originated from Neal Stephenson’s influential 1992... View Details
- 24 Jan 2023
- Research & Ideas
Passion at Work Is a Good Thing—But Only If Bosses Know How to Manage It
growing. Indeed, the appearance of the word “passion” in US job listings increased nearly tenfold from 2007 to 2019, according to the study, published in Research in Organizational Behavior by HBS assistant... View Details
Keywords: by Sean Silverthorne
- 20 Sep 2010
- Research & Ideas
Power Posing: Fake It Until You Make It
spend too much energy focusing on the words they're saying—perfectly crafting the content of the message—when in many cases that matters much less than how it's being communicated. People often are more... View Details
Keywords: by Julia Hanna
- 26 Apr 2023
- In Practice
Is AI Coming for Your Job?
The launch of ChatGPT seems to have reignited doomsday fears about artificial intelligence (AI) replacing workers en masse. Are these fears prescient or overblown? A recent survey shows 62 percent of... View Details
- 20 Aug 2021
- Blog Post
Is the MBA Worth It? Hear What Recent HBS Grads Have to Say
Bhargav Srinivasan (MBA 2019) is a Senior Manager at Bain & Company. If you were to describe your HBS experience in 3 words what would they be? Unforgettable, reflective, and thought-provoking. Was an HBS MBA worth it? It was 100%... View Details
- 18 Sep 2012
- First Look
First Look: September 18
often diverting you from your original plans and desires. Sidetracked will help you identify and avoid these influences so the decisions you make do stick-and you finally reach your intended goals. In this book, I explore inconsistent decisions played out in a wide... View Details
Keywords: Sean Silverthorne
- 12 Jun 2012
- First Look
First Look: June 12
seek and how firms could deliver it. The result can be new revenue, increased customer satisfaction and loyalty, positive word of mouth, and cost savings. The multiyear process to price the 8 million tickets... View Details
Keywords: Sean Silverthorne
- 24 Mar 2022
- Research & Ideas
Rituals at Work: Teams That Play Together Stay Together
Love them or hate them, team-building rituals can fortify bonds among coworkers and create the shared sense that work is more meaningful, which may be especially critical now as managers look to reconnect colleagues re-adjusting to work life after two years View Details
Keywords: by Kristen Senz
- Web
Introduction – The Human Relations Movement – Baker Library | Bloomberg Center, Historical Collections
and Relay Assembly Test Room Enter Elton Mayo Human Relations and Harvard Business School Women in the Relay Assembly Test Room The Interview Process Spreading the Word The "Hawthorne Effect" Research Links Baker Library | Historical... View Details
- 10 Oct 2023
- News
HBS Responds to the Attacks on Israel
gain strength from our community values. Conflicts exacerbate divisions of nationality, faith, culture, and identity, and harden divergent points of view. We cannot fall prey to this division, nor can we... View Details
- 17 Aug 2020
- Research & Ideas
What the Stockdale Paradox Tells Us About Crisis Leadership
not maintain that people should not try to change external conditions, nor that we should have no emotional responses to them. People are neither sheep nor robots. In the words of Marsha Linehan, the founder... View Details
Keywords: by Boris Groysberg and Robin Abrahams
- 01 Mar 2024
- News
In Harmony
stress-filled, can be difficult. My study is my sanctum sanctorum. It’s where I meditate, where I read, where I write. It’s where I find some little drops of peace.” Kim on Reading, Writing, and Resting Still processing: “Microsoft View Details