Video On Demand - Publications - Faculty & Research

2018
Working Paper

Opportunistic Returns and Dynamic Pricing: Empirical Evidence from Online Retailing in Emerging Markets

By: Chaithanya Bandi, Antonio Moreno, Donald Ngwe and Zhiji Xu

We investigate how dynamic pricing can lead to more product returns in the online retail industry. Using detailed sales data of more than two million transactions from the Indian online retail market, where price promotions are very common, we document two types of... View Details

Keywords: Cash On Delivery; Dynamic Pricing; Online Retail; Payment Methods; Strategic Customer Behavior; Opportunistic Returns; Price; Policy; Consumer Behavior; Emerging Markets; Retail Industry

Citation

SSRN

Read Now

2009
Article

Modeling Expert Opinions on Food Healthfulness: A Nutrition Metric

By: Jolie M. Martin, John Beshears, Katherine L. Milkman, Max H. Bazerman and Lisa Sutherland

Research over the last several decades indicates the failure of existing nutritional labels to substantially improve the healthiness of consumers' food and beverage choices. The difficulty for policy-makers is to encapsulate a wide body of scientific knowledge in a... View Details

Keywords: Judgments; Food; Nutrition; Labels; Knowledge Use and Leverage; Demand and Consumers; Measurement and Metrics; Mathematical Methods

Citation

Find at Harvard

Read Now

15 Nov 2020
News

How Scholarships Helped One Student Achieve Many Firsts

Gifts to the HBS Fund support a wide range of people and programs like this. In a video profile, Christine Keung (MBA 2020) shares how scholarships enabled her to explore, grow, and earn an education that far exceeded her childhood... View Details

28 Apr 2021
Research & Ideas

Remote Workers Spend More on Housing. Do They Deserve Higher Pay?

To executives expecting to save on office space when some employees continue working remotely post-pandemic: Not so fast. Makeshift desks and kitchen tables have sufficed for many people working from home to avoid COVID-19. However, permanently remote workers tend to... View Details

Keywords: by Kristen Senz

16 Dec 2015
Research & Ideas

Why ‘Sleep on It’ No Longer Sounds Like Great Advice

As the holidays approach, we’ll all experience the temptation to overspend on gifts for our loved ones (and maybe a little on ourselves). When faced with difficult decisions... View Details

Keywords: by Michael Blanding; Retail

05 Sep 2006
Research & Ideas

HBS Cases: Porsche’s Risky Roll on an SUV

A decade ago, Porsche, the luxury car company, found itself at a crossroads. Renowned for its classy (and expensive) sports cars, the firm had taken a hit in the wake of the 1987 stock market crash and suffered in great part due to Porsche's dependence View Details

Keywords: by Martha Lagace; Auto; Manufacturing

August 2018
Article

The Effect of Graphic Warnings on Sugary-Drink Purchasing

By: Grant Donnelly, Laura Y. Zatz, Daniel Svirsky and Leslie John

Governments have proposed text warning labels to decrease consumption of sugary drinks – a contributor to chronic diseases like diabetes. However, they may be less effective than more evocative, graphic warning labels. We field-tested the effectiveness of graphic... View Details

Keywords: Policy Making; Preferences; Food; Health; Policy; Information; Labels; Consumer Behavior; Decision Making; Performance Effectiveness

Citation

Find at Harvard

Read Now

2023
Working Paper

Life After Death: A Field Experiment with Small Businesses on Information Frictions, Stigma, and Bankruptcy

By: Shai Benjamin Bernstein, Emanuele Colonnelli, Mitchell Hoffman and Benjamin Iverson

In a randomized control trial (RCT) with U.S. small businesses, we document that a large share of firms are not well-informed about bankruptcy. Many assume that bankruptcy necessarily entails the death of a business and do not know about Chapter 11 bankruptcy, where... View Details

Keywords: Small Business; Insolvency and Bankruptcy; Knowledge Dissemination; Outcome or Result

Citation

Find at Harvard

Read Now

2010
Other Unpublished Work

God, Government and Outsiders: The Influence of Religious Beliefs on Depositor Behavior in an Emerging Market.

By: Ayesha K. Khan and Tarun Khanna

This paper provides evidence that religious beliefs can have a significant impact on individual financial choices. Using proprietary panel data on the distribution of bank deposits across all commercial banks in Pakistan over a 33-month period, I find that Islamic... View Details

Keywords: Decision Choices and Conditions; Commercial Banking; Cross-Cultural and Cross-Border Issues; Consumer Behavior; Emerging Markets; Religion; Banking Industry; Pakistan

Citation

14 Nov 2019
Book

Lifting the Lid on Turkey's Hidden Business History

Business History at Harvard Business School. Jones talked with us about the book. Sean Silverthorne: Given the growth of the Turkish economy and the country’s importance in geopolitical circles, it seems surprising that this book appears to be the first scholarly study... View Details

Keywords: by Sean Silverthorne

29 Jun 2015
HBS Case

Consumer-centered Health Care Depends on Accessible Medical Records

can be used in powerful ways, ideally leading to better patient care, lower health care costs and, ultimately, healthier patients. “Trust on the part of both the consumer and doctor is hugely important in determining who is going to be... View Details

Keywords: by Dina Gerdeman; Health; Technology

16 Apr 2001
Research & Ideas

Brand Power from Wedgwood to Dell: Part One

her latest book. An authority on business history as well as branding, consumer behavior, and business strategy, Koehn cut her historical teeth on understanding and interpreting the economic and social... View Details

Keywords: by Martha Lagace

14 Jan 2002
Research & Ideas

Countries on the Cusp: The Power of Nationalism

nations must choose their own paths, for better or worse. He later expanded on his ideas in the following interview with HBS Working Knowledge senior editor Martha Lagace. As a student at Cornell, Abdelal said, he became fascinated by the... View Details

Keywords: by Martha Lagace

24 Feb 2021
News

HBS’s Frances Frei on how to fight the ‘persistent level of anxiety’ afflicting so many of us

April 2012 (Revised April 2013)
Case

Mekanism: Engineering Viral Marketing

By: Thales S. Teixeira and Alison Caverly

Mekanism introduces students to a digital media production company specializing in creating viral marketing campaigns for advertising agencies and clients (e.g., Microsoft, AXE, eBay, Toyota, etc.) Mekanism has grown tremendously from 2007 to 2010 in part due to the... View Details

Keywords: Viral Marketing; Viral Advertising; Core Competencies; Growth Strategy; Online Media; Videos; Advertising Media; Internet and the Web; Expansion; Media; Marketing; Advertising; Advertising Industry; North and Central America

Citation

Educators

Purchase

10 Mar 2002
Research & Ideas

Breakthrough Negotiation: Don’t Leave It On the Table

bolster their bargaining power, and channeling the flow of the process through time. They understand that actions taken away from the negotiating table can be as important as what goes on at the table, if not more so.1 Specifically,... View Details

Keywords: by Michael Watkins

05 Jun 2017
News

Women on Boards: A Course Becomes a Movement

toward more inclusive organizational cultures, more inclusive boards. There’s a high demand for understanding how to get there. At HBS, we have a critical mass of faculty researchers looking at gender and at governance and faculty... View Details

Keywords: Margaret Kelley

29 Feb 2016
HBS Case

Bigbelly's Big Bet on the Digital Trash Can

strategy is selling cities on something citizens need. In Bigbelly’s case, the company aims to leverage the power and connectivity already embedded in the waste stations for a public increasingly hungry for data. Not only are Wi-Fi... View Details

Keywords: by Michael Blanding; Energy

2022
Working Paper

Buy Now, Pay Later Credit: User Characteristics and Effects on Spending Patterns

By: Marco Di Maggio, Justin Katz and Emily Williams

Firms offering "buy now, pay later" (BNPL) point-of-sale installment loans with minimal underwriting and low interest have captured a growing fraction of the market for short-term unsecured consumer credit. We provide a detailed look into the US BNPL market by... View Details

Keywords: Household Finance; Fintech; Consumer Credit; Credit; Consumer Behavior