Publications

24 May 2021
News

A Shared Platform for Communicating Bioethics Concepts

25 Feb 2020
News

Build a Network — Even When You Don’t Think You Need One

Rohit Deshpande

Rohit Deshpandé is a Baker Foundation Professor and Sebastian S. Kresge Professor of Marketing, Emeritus at Harvard Business School, where he has been teaching in the Advanced Management Program,... View Details

Keywords: advertising; agribusiness; airline; banking; beauty products; beverage; financial services; home video games; marketing industry; pharmaceuticals; telecommunications; tourism; video games

Lynda M. Applegate

Lynda M. Applegate is a Baker Foundation Professor at HBS and is Chair of the Advisory Committee for Harvard University’s Masters Degree of Liberal Arts in Finance and Management at the Harvard University Extension School. She has also played a... View Details

20 Jul 2009
Research & Ideas

Markets or Communities? The Best Ways to Manage Outside Innovation

platform. The core insight here is to create incentives for many entrants to generate lots of variety of products and services on the platform. The firm plays a very light gatekeeper role. Q: Who inside a firm should be involved in making... View Details

Keywords: by Sean Silverthorne; Technology

Research Summary

Consumer Decision Making and Behavioral Research

By: John T. Gourville

John Gourville’s research focuses on consumer behavior, especially in the areas of pricing and consumer decision making. In the area of pricing, for instance, he has looked at the role of time on how consumers interpret and react to product costs and prices.... View Details

Web

Faculty & Advisors | MBA

director of Bain Capital, a leading global alternative investment firm. As the firm’s first general counsel, he built an industry-leading legal, compliance and public affairs group and led a variety of efforts in crisis management,... View Details

February 2023
Article

Maintaining Health Care Innovations After the Pandemic

By: Regina E. Herzlinger, Barak D. Richman and Kevin A. Schulman

The COVID-19 pandemic exposed the worst failings of the health care system, but it also stimulated a flurry of innovations that could lead to a much-improved delivery system. These were innovations that were born out of necessity: telemedicine access and use... View Details

Keywords: Health Care; Health Care Industry; Health Care Outcomes; Innovation; Innovation In Healthcare Delivery; COVID; COVID-19 Pandemic; Pandemics; Telemedicine; Telehealth; Ambulatory Care; Vaccines; Innovation and Invention; Change; Health Industry

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November 2018
Case

Goldman Sachs: The 10,000 Small Businesses Program

By: Leonard A. Schlesinger and Aldo Sesia

In 2008, Goldman Sachs started the 10,000 Small Businesses program to help small businesses in the United States by providing education and a network of support—at no cost —and access to capital. It required the firm to create a new business ecosystem with a wide... View Details

Keywords: Ecosystem; Public/private Partnership; Small Business; Programs; Education; Partners and Partnerships; Philanthropy and Charitable Giving; United States

2018
Chapter

Transportation Cost and the Geography of Foreign Investment

By: Laura Alfaro and Maggie Chen

Falling transportation costs and rapid technological progress in recent decades have precipitated an explosion of cross-border flows in goods, services, investments, and ideas led by multinational firms. Extensive research has sought to understand the geographic... View Details

Keywords: Foreign Direct Investment; Cost; Transportation; Geographic Scope; Geographic Location

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April 19, 2018
Article

4 Ways to Improve Your Content Marketing

By: Frank V. Cespedes and Russ Heddleston

In the past decade, content marketing has become a widely established practice. Companies have hired writers and chief content officers to run departments as well as create blogs and other materials—in the process, some have assured sales people that content marketing... View Details

Keywords: Marketing; Marketing Communications; Sales; Performance Improvement

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December 1994 (Revised May 2008)
Case

Jensen Shoes: Lyndon Brooks' Story

Jane Kravitz (Caucasian female), strategic product manager, and Lyndon Brooks (African American male), a member of her staff at Jensen Shoes, a successful producer and marketer of casual, athletic, and children's footwear, are assigned to new positions and to each... View Details

Keywords: Prejudice and Bias; Ethnicity; Race Characteristics; Performance Evaluation; Gender Characteristics; Management Skills; Diversity; Apparel and Accessories Industry

Program

The Women's Leadership Forum

build trust, and work more effectively with a diverse range of colleagues Make decisions with greater confidence under a variety of conditions Take control of your career Identify the best path for your career Assess opportunities for new... View Details

Web

Employment | Harvard Business School

backgrounds, skills, education levels, and personal experiences to their work. Employees have the opportunity to join a variety of v oluntary, employee-led groups that center and celebrate shared identities, interests, and experiences.... View Details

March 2023
Supplement

Deepa Bachu (B): Insights and Experiments at Pensaar Design

By: Thomas Graeber, Joshua Schwartzstein and Amram Migdal

In this case, set in June 2019 in Bangalore, Karnataka, India, Deepa Bachu of Pensaar Design and her team work with client ITC Ltd. to use design thinking and behavioral experiments to improve workplace safety and strive toward the company’s zero-accident goal. The... View Details

2017
Article

Agricultural Insurance and Economic Development

By: Shawn A. Cole and Wentao Xiong

This article provides a review of recent research on agricultural insurance (AI) in developing countries. Agricultural producers face a variety of significant risks; historically, only government-subsidized products have achieved widespread adoption. A recent... View Details

Keywords: Agribusiness; Insurance; Developing Countries and Economies; Adoption; Risk Management; Research; Agriculture and Agribusiness Industry

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November 2010 (Revised February 2013)
Case

Cresud S.A., Farmer or Real Estate Developer?

By: Ray Goldberg, Arthur I Segel, Gustavo Herrero and Andrew Terris

Alejandro Elsztain, CEO of Cresud S.A., is faced with the difficult choice of whether to sell, develop, or continue to hold the 151,000 hectares of remaining undeveloped farmland at the company's Los Pozos farm in Argentina. Developing the land will further expose... View Details

Keywords: Agribusiness; Investment; Investment Portfolio; Risk Management; Ownership Stake; Property; Agriculture and Agribusiness Industry; Real Estate Industry; Argentina