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- All HBS Web
(959)
- People (1)
- News (130)
- Research (699)
- Events (1)
- Multimedia (2)
- Faculty Publications (381)
- Web
Winners & Runners-Up | New Venture Competition
healthier alternative candy bar snack. Business Track, 2025 Argus Systems Lisa Yan (MBA 2025) Drew Borinstein (MBA 2025) Business Track Winner Accelerating AI model development for physical AI. HydroHaul Eli Litchman (MBA 2025) Fenil Desai Business Track Runner-Up... View Details
- May 2016 (Revised April 2018)
- Case
Building the Digital Manufacturing Enterprise of the Future at Siemens
By: Willy Shih
This case describes the motivation for and the development of Siemens' digital manufacturing enterprise vision, which became the foundation for its implementation of Industrie 4.0. While the effort started with a purely defensive move by Anton Huber, head of the... View Details
Keywords: Big Data; Internet Of Things; Internet Of Everything; Industrie 4.0; Digital Factory; Digital Enterprise; Digital Manufacturing; Manufacturing; Production Management; Production Planning; Computer Software; Germany; German Manufacturing; Machinery and Machining; Information Technology; Digital Platforms; Technological Innovation; Production; Supply Chain; Applications and Software; Information Infrastructure; Internet and the Web; Analytics and Data Science; Manufacturing Industry; Germany
Shih, Willy. "Building the Digital Manufacturing Enterprise of the Future at Siemens." Harvard Business School Case 616-060, May 2016. (Revised April 2018.)
- 14 Jul 2020
- Research & Ideas
Restarting Under Uncertainty: Managerial Experiences from Around the World
their value proposition to reflect ever-evolving demand conditions and discover new growth opportunities. They adapt their approach toward HR management to preserve business viability while maintaining employees’ safety and well-being.... View Details
- 30 Mar 2003
- Research & Ideas
The Future of IT Consulting
"computer-to-computer" communication. By the end of the decade, more than 60 percent of the computer communications will be computer-to-computer. Computer-to-computer vastly speeds up the pace of business. For example, end-to-end supply View Details
- 06 Jul 2020
- Research & Ideas
The Right Way to Manage Customer Churn for Maximum Profit
It’s a sad fact of doing business: customers leave. “You’d like to have 100 percent of customers stay 100 percent of the time,” says Harvard Business School Professor Sunil Gupta. “But that’s just not the case.” There can be plenty of reasons why a once-loyal customer... View Details
- July 2020 (Revised November 2020)
- Case
Pricing at Netflix
By: Elie Ofek, Marco Bertini, Oded Koenigsberg and Amy Klopfenstein
Since its launch in 1998 as “the Amazon.com of DVDs,” Netflix had evolved from a DVD rental company to a video streaming platform and producer of original films and television shows. As the company matured, it regularly increased prices and adjusted its product... View Details
Keywords: Pricing; Marketing; Marketing Strategy; Entertainment; Film Entertainment; Television Entertainment; Finance; Price; Strategy; Competition; Competitive Strategy; Business Strategy; Adaptation; Information Technology; Internet and the Web; Digital Platforms; Customers; Customer Satisfaction; Customer Value and Value Chain; Entertainment and Recreation Industry; North and Central America; United States
Ofek, Elie, Marco Bertini, Oded Koenigsberg, and Amy Klopfenstein. "Pricing at Netflix." Harvard Business School Case 521-004, July 2020. (Revised November 2020.)
- March 2022 (Revised July 2022)
- Teaching Note
Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences
By: Jill Avery
Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details
Keywords: Brand Management; Virtual Reality; Augmented Reality; B2B; E-commerce; Technology Platform; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Digital Marketing; Internet and the Web; Growth Management; Customer Relationship Management; Customer Value and Value Chain; Social Media; Applications and Software; Digital Platforms; Advertising Industry; United States
- Web
CSV in Practice - Institute For Strategy And Competitiveness
55,000 physicians to date, each treating approximately 230 patients. Novo’s market share in China increased from 0% to 63%, and China has become the company’s third largest market with revenues of $1.28 billion (as of 2013). Shared Value... View Details
- Web
HBS Entrepreneurship Summit - Alumni
Senior Lecturer of Business Administration Ann Dewitt (MBA 2009), The Engine Unpacking the Supply Chain Mess with Some First Principles and Common Sense Willy C. Shih, Robert and Jane Cizik Professor of Management Practice in Business... View Details
- August 2022 (Revised June 2024)
- Exercise
How Should Netflix Add an Ad-Supported Tier?
By: Elie Ofek and Olivier Toubia
In the summer of 2022, it became clear that Netflix would introduce an ad-supported tier alongside its existing subscription plans in the near future. Speculation abounded as to the details of the new tier: How many minutes of advertising would it include? What picture... View Details
Keywords: Pricing; Television Industry; Price; Marketing Strategy; Digital Platforms; Customer Value and Value Chain; Competitive Strategy; Customer Satisfaction; Entertainment and Recreation Industry
Ofek, Elie, and Olivier Toubia. "How Should Netflix Add an Ad-Supported Tier?" Harvard Business School Exercise 523-033, August 2022. (Revised June 2024.)
- Web
Published CSV Cases - Institute For Strategy And Competitiveness
HBS ISC Creating Shared Value CSV Creating Shared Value CSV Explained Emerging Topics CSV in Practice Published CSV Cases Published CSV Cases Published CSV Cases Please find below a selection of the cases... View Details
- 20 Dec 2010
- Research & Ideas
Panama Canal: Troubled History, Astounding Turnaround
changes greatly reduced the canal's economic value to the United States: the dieselization of the railroads, the Interstate Highway System, and the rise of California as a market for its own natural resources. The first two meant that by... View Details
- 20 Dec 2017
- Lessons from the Classroom
How to Design a Better Customer Experience
could benefit in the long run from empowering their employees to meet customers’ emotional needs more often. For example, an equipment company gave its frontline employees a “memorable experience budget” to solve customer problems without needing higher approval. An... View Details
- 28 Nov 2005
- Research & Ideas
Unilever: Transformation and Tradition
problems valuing the business, which seemed at times to resemble more of a holding company or conglomerate than anything else, nor that most consumers barely knew that Unilever as such existed. There was, in fact, coherence to Unilever... View Details
- Web
Globalization - Faculty & Research
Keywords: Multinational Enterprise ; Input-output Linkages ; Multinational Firms and Management ; Trade ; Supply Chain Citation Read Now Related Alfaro, Laura, Paola Conconi, Fariha Kamal, and Zachary Kroff. "Trade Within Multinational... View Details
- 17 Jan 2011
- Research & Ideas
Being the Boss
the person up the chain be most responsible for whether you have a healthy relationship, but you're equally responsible. If you don't manage that relationship right, your team is not going to be able to do what it needs to do.... View Details
Keywords: by Carmen Nobel
- 02 Oct 2006
- Research & Ideas
Negotiating in Three Dimensions
means that key employees and colleagues both have and value more autonomy. It is also true externally with an increasing number of influential stakeholders outside the traditional chain of command. Newer and... View Details
Keywords: by Martha Lagace
- Web
Becoming an Entrepreneur - Alumni
friction from ecommerce shopping, or applying Big Data to achieve supply chain efficiencies Enthusiasm for a particular industry or "space," such as IoT or green energy initiatives For those who recognize themselves as founders, the next... View Details
- 09 Oct 2001
- Research & Ideas
Driven: How Human Nature Shapes Organizations
like that was explicitly designed to engage the drives, the skills, the smarts, and the emotions of such people in a collaborative effort to design, produce, and sell products and services of value to the wider world? After we have... View Details
Keywords: by Paul Lawrence & Nitin Nohria
- Web
HBS Alumni Conference: Accelerating Climate Solutions - Alumni
Assistant Professor of Business Administration Kaplan's co-authored 2021 article, “Accounting for Climate Change,” introduced the E-liability carbon accounting system for measuring corporate supply chain emissions and won Harvard Business... View Details