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Show Results For
- All HBS Web
(902)
- People (1)
- News (220)
- Research (531)
- Events (2)
- Multimedia (1)
- Faculty Publications (109)
- 01 Apr 1998
- News
Gardella Joins Alumni Career Services
Robert S. ("Bob") Gardella cheerfully admits that he found his position as assistant director of Alumni Career Services (ACS) in the most unlikely way: through an ad in the newspaper. Now his job is to help give HBS alumni the skills and... View Details
Keywords: Caroline Chauncey
- 24 Oct 2024
- Research & Ideas
Charting the US-China Trade War: What Does 'Made in Vietnam' Mean?
“microdata” from firms’ transactions suggests that a significant portion of the imported Chinese goods added value to Vietnam’s economy through new investments that resulted in jobs and increased production.... View Details
- 01 Jun 2003
- News
Male Consumers as Man-of-Action Heroes
Thompson of the University of Wisconsin challenge this notion and develop a new model. Holt and Thompson posit that “the pinnacle of American manhood is the man–of–action hero who deftly combines emphasis added the strengths of... View Details
- 30 Apr 2008
- Sharpening Your Skills
Sharpening Your Skills: Brand Management
disagrees. Key concepts include: Most B2B marketers cannot economically address thousands of small businesses using the traditional direct sales force. If left unattended, individual managers will each do their own ad hoc marketing. B2B... View Details
- 04 Sep 2007
- Research & Ideas
Jumpstarting Innovation: Using Disruption to Your Advantage
What's happening in another part of the world that you could adopt and adapt in your environment? These disruptive innovations are not just novel inventions. Successful innovators take ideas and turn them into opportunities by adding a... View Details
Keywords: by Lynda M. Applegate
- Web
Charting the US-China Trade War: What Does 'Made in Vietnam' Mean? | Working Knowledge
exports from Vietnam—or $15.5 billion—were estimated to be rerouted Chinese products in 2021. But that is not entirely accurate, the researchers found. Trade “microdata” from firms’ transactions suggests that a significant portion of the imported Chinese goods View Details
- 13 Jun 2014
- Op-Ed
World Cup Soccer: 770 Billion Minutes of Attention
overload. Using a standard cost of $25 per thousand viewers, which is generally charged by broadcast companies for a 30 second ad on primetime television in the United States (a value cheaper than Japan and... View Details
- 21 Aug 2000
- Lessons from the Classroom
Under the Magnifying Glass: The Benefits of Being a Case Study
also extremely flattering to be studied. "To have a case written about us by Harvard," noted one executive at the conference, "is an added value to our brand." The process, of course, can... View Details
Keywords: by Martha Lagace
- 01 Jun 2005
- News
Change of Pace
between the liberal bishop and the GOP politician, who share an interest in putting the values of their Christian faith into action in the secular arena,” the Boston Globe (March 7, 2005) reported. Houghton, who himself at one time... View Details
- 05 Dec 2013
- What Do You Think?
Is Walmart Defying Economic Gravity?
very large organizations. Several respondents commented on dangers to the Walmart business model. Benn Manning commented that "The real dangers for Walmart aren't competitors or new business models but are instead itself and how it delivers on its View Details
- 02 Mar 2017
- What Do You Think?
Is China About to Overtake the US for World Trade Leadership?
improve their trade ‘interoperability...’" Nevertheless, "the US will stay a country with a young and ambitious population benefiting from the flow of immigrants while China is rapidly growing old due to its one-child policy.” George View Details
Keywords: by James Heskett
- 20 Jul 2020
- Blog Post
Minorities Who 'Whiten' Job Resumes Get More Interviews
resumes than candidates who reveal their race—and this discriminatory practice is just as strong for businesses that claim to value diversity as those that don’t. These research findings should provide a startling wakeup call for business... View Details
Keywords: All Industries
- Web
Harvard Business School
Baker Library Special Collections Exhibits More Exhibits Explore the Exhibit Student Pioneers The Value of Business Education The Golden Age of Black Business AASU Early Years & Influence AASU Founders Core Demands & Proposals Early Years... View Details
- Profile
Blake Landro
company.” There, Blake focused on the intersection of technology and the delivery of marketing messages. “The experience taught me the importance of being able to articulate value to your customers,” says Blake. Like many MBA candidates,... View Details
- 15 Aug 2024
- Blog Post
Learning from Mistakes and Leveraging Personal Experiences: Tiffany Kent (MBA 2001)
As a portfolio advisor in Houston, I learned people value advice more than just stocks; they’re also looking for informed opinions on trusts and estates, financial planning, insurance, and more, each unique to their own situation. I... View Details
Keywords: All Industries
- 01 Mar 2010
- News
Alumni Books
interviews conducted by the authors, this book is filled with colorful stories about selecting and working with management, pioneering new markets, adding value through operational improvements, applying... View Details
- 24 Apr 2006
- Research & Ideas
Managing Alignment as a Process
To create synergy, we require more than a concept and a strategy. The enterprise value proposition defines the strategy for value creation through alignment, but it doesn't describe how to achieve it. The... View Details
- 01 Mar 2017
- Research & Ideas
A Good Thing Happens When Doctors Start Talking to Their Patients
Kaplan, who has been working on a multiyear project with HBS Professor Michael E. Porter on improving value in health care, has found that often the most effective medical procedure is one that costs the least: talking. In a recent... View Details
- 13 Mar 2017
- Research & Ideas
Hiding Products From Customers May Ultimately Boost Sales
once, or if she sees them a few at a time throughout the season? “In product categories where the consumer is likely to purchase several products, the value of concealment tends to be positive” The answer depends on the product category,... View Details
- 18 Jul 2018
- Blog Post
Amira Rashad: An Ambidextrous Mind Meets Consumer Needs in the Middle East
their brands in Middle Eastern markets. There, she arrived at a crucial insight: "CPG brands were spending big on equity advertising, but they could not directly link sales and ad buys to show ROI. I really felt there was a need we... View Details