Publications

07 Apr 2020
Research & Ideas

What Customers Need to Hear from You During the COVID Crisis

brands and/or brands that have managed to nurture strong consumer-brand relationships prior to the crisis. The cocooning behavior promoted by shelter-in-place orders may encourage a return to brands that were trusted childhood favorites that could offer consumers... View Details

Keywords: by Jill Avery and Richard Edelman

08 May 2014
News

The Sky's the Limit

possibility. "The industry needs more women in it. Women are very detail-oriented and, when it comes to flying, tend to have a delicate touch, but aren't over-controlling," she says. Noting that "there is a ton of scholarship money out... View Details

Keywords: Jill Radsken; women's issues; avaition; Air Transportation; Air Transportation

2011
Book

Detour: My Unexpected, Amazing, Life Changing Journey With OnStar

By: Chet Huber

Detour is the story behind the launch of OnStar’s now well known blue button, as told through the eyes of its founder and CEO of over fourteen years, Chet Huber. It’s a personal narrative that describes the events that led up to General Motors’ unexpected choice... View Details

Keywords: General Motors; OnStar; Technological Innovation; Business Startups; Transportation; Safety; Personal Development and Career; Creativity; Success; Business History; Auto Industry

Find at Harvard

September 2013 (Revised August 2015)
Background Note

Leadership and Teaming

By: Ethan Bernstein

Small differences in the leadership of teams can have large consequences for the success of their efforts. Many initiatives fail not because of a fatal error in judgment or insufficient ideas, knowledge, motivation, or capabilities to deliver a solution. They fail... View Details

Web

2024 Reunion Presentations - Alumni

now, and how will they use their power? Will we see bigger bets on likely blockbusters, more intense competition in areas such as streaming and esports, and more industry consolidation? Drawing on dozens of recent case studies, Professor... View Details

01 Sep 2005
News

Flying High

tapped for its top spot, McNerney also has industry experience from his days at General Electric, where he was chief of GE’s aircraft-engine division and was involved inits commercial-aircraft leasing and financing services. Of Boeing’s... View Details

Keywords: Air Transportation; Air Transportation

01 Jun 2023
News

Batteries Included

economy.” Globally, shipping transports more than 10 billion metric tons of cargo each year. According to Yale Climate Connections, almost all of these ships run on fossil fuels and emit carbon pollution. Maritime shipping causes about 3... View Details

Keywords: Catherine O’Neill Grace; Water Transportation; Water Transportation

Malcolm P. McLean

McLean revolutionized the centuries-old shipping industry by developing the first safe, reliable, and cost-effective approach to transporting containerized cargo. By pioneering containerized shipping, McLean... View Details

Keywords: Transportation

01 Mar 2009
News

Your Taxi Is Waiting

on what we said we’d deliver.” The goal is to break even by mid-2010. Analysts differ on the viability of the air-taxi business. Whether it will be an exciting, profitable new entry in the aviation business or a “dot-com with wings,” as some have called it, remains an... View Details

Keywords: Julia Hanna; Air Transportation; Air Transportation

April 2007
Supplement

Continental Airlines - 1992 (Abridged) (CW)

By: Stuart C. Gilson

Keywords: Air Transportation; Air Transportation Industry

Praised by his employees at American, Smith led the passenger transport revolution in the airline industry. Under Smith’s guidance, American became the first airline to use the popular DC-3 planes in 1936, allowing the carrier to turn its... View Details

Keywords: Transportation

September 1997 (Revised October 1997)
Teaching Note

Depreciation at Delta Air Lines and Singapore Airlines (A) and (B) TN

By: William J. Bruns Jr. and Jeremy Cott

Teaching Note for (9-198-001) and (9-198-002). View Details

Keywords: Air Transportation; Air Transportation Industry

April 2013 (Revised April 2014)
Case

The Miracle of Japan Airlines

By: Hirotaka Takeuchi and Victor Stone

Keywords: Air Transportation; Air Transportation Industry; Japan

August 2009 (Revised March 2010)
Teaching Note

Two Ways to Fly South: Lan Airlines and Southwest Airlines (TN)

By: Ramon Casadesus-Masanell, Jorge Tarzijan and Jordan Mitchell

Teaching Note for 707414. View Details

Keywords: Air Transportation; Air Transportation Industry

June 1991 (Revised May 1995)
Case

Jay Gould and the Coming of Railroad Consolidation

Concerns the role of Jay Gould in causing the creation of large regional rail systems after the Civil War in the United States. In class it will be used to show the inevitability of consolidation in that industry. View Details

Keywords: Rail Transportation; Industry Growth; Consolidation; Rail Industry; United States

September 1975 (Revised June 1984)
Case

Southwest Airlines (D)

After 18 months of deficit operations, Southwest Airlines stands on the brink of profitability. Selective application of discount fares has contributed to a rapid growth in market share. Then, in February 1973, its major competitor halves all fares on Southwest's... View Details

Keywords: Competition; Air Transportation; Air Transportation Industry; United States

01 Mar 2011
News

Making Their Way

export. With globalization, supply chains are lengthening and that means growth for railroads and other transportation modes.” According to the Association of American Railroads, an industry trade group, if... View Details

Keywords: Garry Emmons; Rail Transportation; Rail Transportation; Rail Transportation; Rail Transportation; Rail Transportation; Rail Transportation

01 Jun 2004
News

The Sky’s the Limit

he recalls. “What I kept thinking about was that I absolutely love flying.” So Hamilton set about figuring out a way to get into the aviation industry and make a living. He renewed his pilot’s license, bought a Diamond Star four-seater... View Details

Keywords: Seattle Avionics; Transportation; Transportation; Transportation

May 1975 (Revised May 1982)
Case

Southwest Airlines (C)

Southwest Airlines, a small intrastate carrier, has just completed its first year of operations in June 1972 and management is debating what advertising and promotional strategy to adopt for the future. Southwest has successfully broken into a market dominated by two... View Details

Keywords: Marketing Strategy; Air Transportation; Air Transportation Industry; United States