Publications

24 Apr 2014
News

Taking a broad view of the impact of business on society and community

Masoud Sanai (PLDA 3, 2007) talks about how attending Harvard Business School helped him expand his view of business to include considering ways to also benefit society. (Published April 2014) View Details

September 1994
Teaching Note

Cunard Line,Ltd.: Managing Integrated Marketing Communications TN

By: Stephen A. Greyser and Robert F Young

Teaching Note for (9-594-046). View Details

Keywords: Shipping Industry

2001
Working Paper

Asymmetric Subgroup Communication in Nested Social Dilemmas

By: Jeffrey Polzer, Laurie P. Milton and Deborah H. Gruenfeld

Read Now

10 Aug 2022
News

Four Ways to Communicate with More Empathy

November 14, 2012
Article

Two Candidates, Two Distinct Ways of Communicating

By: Boris Groysberg and Michael Slind

Register to Read

12 Aug 2020
Video

Community Health Workers on the Front Lines of Disease Control

2015
Case

Advanced Leadership Pathways: Tom Santel and a Community Based Approach to Early Childhood Health

By: Rosabeth M. Kanter, Grace Sza-Hua Chen and Ai-Ling Jamila Malone

Tom Santel, a former CEO of Anheuser-Busch's international subsidiary, pursued his initial interest in addressing St. Louis' educational challenges, which morphed into an early childhood health intervention program given the strong links between health and education.... View Details

Keywords: Children; Health; Programs; Leadership; Social Issues; Business and Community Relations; St. Louis

winter 1992
Article

Challenging Conventional Explanations of Cooperation: Negotiation Analysis and the Case of Epistemic Communities

By: James K. Sebenius

Keywords: Problems and Challenges; Cooperation; Negotiation; Civil Society or Community

Find at Harvard

February 2007 (Revised March 2007)
Case

Navigating Turbulent Waters: Glitnir Bank's Communication Challenge during a Macroeconomic Crisis

By: Michael D. Kimbrough, Gregory S. Miller, Vincent Marie Dessain and Ane Damgaard Jensen

Glitnir Bank is an Icelandic company following an aggressive growth strategy that relies heavily on foreign debt. Access to such debt is suddenly curtailed when there is a downturn in market sentiment regarding the Icelandic economy as a whole. Students will reflect on... View Details

Keywords: International Finance; Banks and Banking; Macroeconomics; Communication Strategy; Banking Industry; Iceland

02 Feb 2017
News

Enabling Everyone in a Community to Contribute

Karen Fonseth (GMP 19, 2015) is CEO of Direct Action in Support of Community Homes (DASCH), a Canadian not-for-profit organization that operates more than 50 residential and outreach programs for children... View Details

Winter 2020
Article

'Tone at the Top' and the Communication of Corporate Values: Lost in Translation?

By: Alfredo Contreras, Aiyesha Dey and Claire Hill

Read Now

October 1987 (Revised November 1994)
Case

Boston Fights Drugs (A): Designing Communications Research

By: V. Kasturi Rangan

Describes in detail the research mounted by five individuals with a $20,000 budget to combat drug abuse among Boston's school-going population. Using the focus group methodology they discover that most of the current anti-drug advertising is useless. They create their... View Details

Keywords: Budgets and Budgeting; Misleading and Fraudulent Advertising; Communication Intention and Meaning; Brands and Branding; Performance Evaluation; Research and Development; Segmentation; Pharmaceutical Industry; Boston

March 2016
Technical Note

Lighting the Fire: Crafting and Delivering Broadly Inspiring Messages

By: Tsedal Neeley and Tom Ryder

Communicating persuasively is a critical skill for leaders of any team or organization. Yet, connecting and resonating with an audience can nevertheless be a challenging task. We outline how to effectively mobilize groups through the power of communication. This note... View Details

Keywords: Messaging; Communication; Leading; Public Speaking; Persuasion; Rhetorical Devices; Communication Intention and Meaning; Forms of Communication; Communication Strategy

14 Sep 2021
Video

A Moment To Reflect: Pandemic Community Reflections

12 Feb 2016
News

Creating Common Ground in Communities of Conflict

people he wanted to hurt, or why he must hurt them,” she recalls. That moment in December 2007 set in motion Mendhro’s vision for the Dreamfly, a global initiative designed to educate, expose, and empower people living in View Details

Keywords: Jill Radsken

24 Apr 2014
News

Thriving small businesses lead to community strength

Raj Bhatt (MBA 2008) talks about helping to improve his community by investing in local small businesses to provide jobs and services. (Published April 2014) View Details

16 Nov 2021
Cold Call Podcast

Can Mass General Brigham Diversify Its Community of Innovators?

Keywords: Re: Katherine B. Coffman; Health

October 1992 (Revised October 1993)
Case

MCI Communications Corporation: National Accounts Program (Condensed)

By: Frank V. Cespedes

Concerns the early stages of a major-account program at MCI, a telecommunications firm seeking to penetrate the corporate-account market. Among the issues are: 1) coordination of field sales efforts with national account selling efforts; 2) sales strategy for major... View Details

Keywords: Accounting; Decision Choices and Conditions; Training; Compensation and Benefits; Management Practices and Processes; Marketing Strategy; Groups and Teams; Sales