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Publications

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  • All HBS Web  (521)
    • News  (227)
    • Research  (235)
    • Events  (4)
    • Multimedia  (8)
  • Faculty Publications  (110)

Show Results For

  • All HBS Web  (521)
    • News  (227)
    • Research  (235)
    • Events  (4)
    • Multimedia  (8)
  • Faculty Publications  (110)
← Page 21 of 521 Results →
  • 14 Sep 2016
  • Research & Ideas

Web Surfers Have a Schedule and Stick to It

and kids’ homework, or the five minutes before your favorite TV show starts. The researchers confirmed that observation. “There’s an underlying inflexibility here,” Greenstein says. “What we observe suggests that households have fixed... View Details
Keywords: by Julia Hanna; Retail; Web Services
  • 01 Mar 2011
  • News

The Path to Economic Revival

high-efficiency lighting will be from those same regions of the world, primarily Taiwan, South Korea, and China. Could semiconductor makers have foreseen that outsourcing one day would hurt the country’s ability to produce flat-screen TVs... View Details
Keywords: Roger Thompson; Manufacturing
  • Profile

Adam Kanner

percent to 50 percent of tickets to live events go unsold. Reasons for this excess capacity vary, from a hefty rise in ticket prices for concerts and sporting events over the past decade, to a wave of digital entertainment options that keep customers at home in front... View Details
  • 01 Sep 2014
  • News

Alumni and Faculty Books for September 2014

He analyzes each type of comedy piece in the late-night TV playbook and takes you step-by-step through the process of writing it. Leading Digital: Turning Technology into Business Transformation by George Westerman (DBA 2003), Didier... View Details
Keywords: faculty research; Alumni Research
  • 01 Apr 2002
  • News

Pamela Thomas Graham

television guests. As unassuming as her modest surroundings, Thomas-Graham is composed, polite, and thoughtful even as she answers questions in rapid-fire style. The switch from consultant to top TV executive may seem dramatic, but the... View Details
Keywords: Amusement, Gambling, and Recreation Industries; Arts, Entertainment
  • 17 Jul 2006
  • Lessons from the Classroom

Developing a Strategy for Digital Convergence

users to time-shift their TV viewing. According to Yoffie, entertainment and communications are coming together to produce a mobile music revolution—the distribution of digital music over wireless networks. And your cell phone has also... View Details
Keywords: by Sean Silverthorne; Computer; Education
  • 25 Feb 2014
  • First Look

First Look: February 25

When, and How Much to Entertain Consumers in Advertisements? A Web-based Facial Tracking Field Study By: Teixeira, Thales, Rosalind Picard, and Rana el Kaliouby Abstract—The presence of positive entertainment (e.g., visual imagery, upbeat music, humor) in View Details
Keywords: Sean Silverthorne
  • 01 Dec 2013
  • News

Faster, Bigger, Stronger: Supersizing the NFL

products of countries where those sports were already widely popular and enjoyed high-caliber infrastructure and player-development systems. The success of these star imports to North America created demand back home, and globally, for their View Details
Keywords: Finance; Management; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 12 Aug 2008
  • First Look

First Look: August 12, 2008

workers. Purchase the note: http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=708492 PCCW now Harvard Business School Case 709-405 In 2007, PCCW had to formulate a strategy for growth of its successful NOW TV platform and its... View Details
Keywords: Sean Silverthorne
  • 10 Jun 2002
  • Research & Ideas

How to Look at Globalization Now

Case Study and a Model," you tackle this widely held belief. Is it borne out by reality? What surprised you about the experience of STAR TV in Asia? Ghemawat: It is widely believed that globally standardized product varieties are... View Details
Keywords: by Martha Lagace
  • 18 May 2015
  • Research & Ideas

Advertisers Get Serious About Playing With Their Brands

really don't want to be bothered. On social media, an ad can involve a lot more play than seen in traditional advertising—in some cases to the point where the consumer isn't sure what, exactly, is being advertised. Comedian Nathan Fielder received publicity for his... View Details
Keywords: by Dina Gerdeman; Advertising
  • 10 Sep 2013
  • First Look

First Look: September 10

of metrics to describe TV programs and broadcast advertising. Co-Founder and CEO Deb Roy said: "We want to measure audience engagement, not just media consumption." But what was the value of audience engagement? How could it be... View Details
Keywords: Sean Silverthorne
  • 12 Oct 2011
  • Research & Ideas

Creating Online Ads We Want to Watch

For millions of TV watchers, the commercial break is an annoyance of the past, thanks to the fast-forward button on their digital video recorders. Consequently, advertisers are turning to the web, where popular sites such as YouTube and... View Details
Keywords: by Carmen Nobel; Consumer Products
  • 01 Sep 2003
  • News

Globalization Revisited

other direction, toward more localization. Citing the experience of STAR TV in Asia, he said that while television programming in a nascent market may largely consist of standardized, outside fare, once that market has grown large enough... View Details
Keywords: Garry Emmons; Colleges, Universities, and Professional Schools; Educational Services
  • 03 Sep 2018
  • News

Moving Pictures

Oddly, it was a TV show about politics that eventually gave Singer the “in” he needed for his lucky break. By 2002, he had gravitated to a sublet in Los Angeles—which he happened to rent from a woman who was dating Lew Wells, a producer... View Details
Keywords: Julia Hanna; photographed by Christina Gandolfo; Arts, Entertainment
  • 19 Nov 2014
  • HBS Case

Marketing Marijuana

medium-sized marijuana producers are already trying to build brand loyalty by marketing strains such as Grape Stomper, which boasts a high THC content; sweet-tasting Golden Goat; and low-THC Critical Mass, which markets itself as a more mellow bud. Price Of Pot Since... View Details
Keywords: by Michael Blanding; Food & Beverage
  • 28 Mar 2011
  • Research & Ideas

Why Manufacturing Matters

semiconductor industries. So the world's supply of high-efficiency lighting will be from those same regions of the world, primarily Taiwan, South Korea, and China. Thompson: Could semiconductor makers have foreseen that outsourcing one day would hurt the country's... View Details
Keywords: by Roger Thompson; Manufacturing
  • 10 Nov 2008
  • Research Event

Social Media Leads the Future of Technology

buying?" Tv And The Internet Pressure has been building for a merging of television and the Internet, said Intel's Eric Kim. Consumers now expect Internet service everywhere, with implications for entertainment and advertising. For... View Details
Keywords: by Martha Lagace
  • 12 Nov 2015
  • Research & Ideas

Can Consumers be Trusted with Their Own Health Care?

“I’m going to make some humble suggestions. I’m not a doctor and I don’t play one on TV either. I have very little credibility here,” he joked. “But I do know something about consumers and consumer behavior.” Quelch recalled how different... View Details
Keywords: by Dina Gerdeman; Health
  • 04 Mar 2008
  • News

HBS Blogs

2002D Imran Amed, The Business of Fashion, http://www.businessoffashion.net/ (comments on and photos of haute couture around the world; archived since Jan. 2007) MBA 2003A Erika Olsen, Long Live Locke, http://www.longlivelocke.blogspot.com/ (the View Details
Keywords: Keith Larson; Information; News, Library, Internet, and Other Services; Information
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