Filter Results:
(523)
Show Results For
- All HBS Web
(523)
- News (228)
- Research (235)
- Events (4)
- Multimedia (8)
- Faculty Publications (110)
Show Results For
- All HBS Web
(523)
- News (228)
- Research (235)
- Events (4)
- Multimedia (8)
- Faculty Publications (110)
- 09 Feb 2018
- Research & Ideas
Big Hits: The Best of the 2018 Super Bowl Ads
year. And unlike for most TV advertising, viewers actually watch Super Bowl commercials. Which advertiser did best? It depends on whether we judge based on aesthetic aspects of the production or likely marketplace effectiveness. My... View Details
- 20 Dec 2016
- Research & Ideas
The 10 Most Popular 'Cold Call' Podcasts
what makes them tick. Here, she discusses stickK, an application that motivates people by forcing them to put skin in the game of self-improvement. Netflix Wins Big by Betting on "House of Cards" Anita Elberse The TV drama... View Details
Keywords: Re: Multiple Faculty
- 01 Jun 2024
- News
Action Plan: Role-Play
When you encounter the phrase private investigator, chances are good the character you conjure up in your mind doesn’t resemble Sarah Carson (MBA 1971). So much the better for Carson, whose work has often required convincing people she was a small-business employee... View Details
- 01 Jun 1996
- News
Reinventing Marketing
year, one of several new electives will be the course Distribution Channels, which Professor Rangan is currently developing. Technology The School's first paperless CD-ROM case, on an Intel TV marketing strategy for the United Kingdom, as... View Details
- 01 Apr 1997
- News
Manager's Notebook
foods lost out to the greater convenience of TV dinners. Now, with the advent of the microwave oven, virtually all prepackaged, prepared food became convenient enough - making price the basis for competition in many categories.... View Details
Keywords: Judith Ross
- 01 Sep 2017
- News
Read All About It: Journalism Can Be Profitable
news, classifieds, TV listings, ads, and coupons. They didn’t realize that there were new digital businesses to be built separately from the news bundle. And even if they did realize it, digital was a very different business. It was more... View Details
- 18 Nov 2013
- News
Diving into the 'Shark Tank'
products and teams, and then we finally got an airdate. A lot of hard work goes into appearing on the show. There are many cuts along the way, and lots of uncertainty. What was the TV experience like? I was nervous. In the hours before... View Details
- Profile
Adam Kanner
percent to 50 percent of tickets to live events go unsold. Reasons for this excess capacity vary, from a hefty rise in ticket prices for concerts and sporting events over the past decade, to a wave of digital entertainment options that keep customers at home in front... View Details
- 01 Sep 2014
- News
Alumni and Faculty Books for September 2014
He analyzes each type of comedy piece in the late-night TV playbook and takes you step-by-step through the process of writing it. Leading Digital: Turning Technology into Business Transformation by George Westerman (DBA 2003), Didier... View Details
- 01 Apr 2002
- News
Pamela Thomas Graham
television guests. As unassuming as her modest surroundings, Thomas-Graham is composed, polite, and thoughtful even as she answers questions in rapid-fire style. The switch from consultant to top TV executive may seem dramatic, but the... View Details
- 17 Oct 2017
- First Look
First Look at New Research and Ideas, October 17, 2017
newspapers respond to entry by TV broadcast stations in 1945–1963. We find that newspaper firms’ responses depend on their customers’ tendencies to multi-home (adopt both newspaper and TV) or single-home (adopt only newspaper or only TV).... View Details
Keywords: Sean Silverthorne
- 21 Mar 2016
- Lessons from the Classroom
When Your Classmate is an NBA Superstar (or Fashion Model, or Movie Actress)
why this launch worked despite violating the rules.” But for every smash hit like Beyoncé’s, the entertainment industry sure sees its fair share of flops. “A lot of products these companies introduce fail,” Elberse says. “If you think about a publisher, movie studio,... View Details
- 11 Jun 2014
- Research & Ideas
In the Future of Sports Investing, Media Is the Best Bet
media” But TV is no longer the only game in town when it comes to watching sports. Yes, in 2013, 94 percent of fans watched games on TV, but 71 percent also viewed sports online, and 49 percent got their fix on mobile devices. "What... View Details
- Profile
Michael R. Bloomberg
career plan. “I was supposed to go to Vietnam,” Bloomberg recalled during a recent Bloomberg TV interview. “But at the last minute they wouldn’t take me because I had flat feet. A friend of mine said to `Go to Wall Street.’” Bloomberg... View Details
- 01 Oct 1997
- News
Doing Something Real
Russian TV in which he addressed some 90 million bemused viewers in his version of their native tongue. Notes Tobias, "Sure, it meant I had to pronounce words like pryedopryzhdyeniye> while reading from a makeshift teleprompter. But night... View Details
Keywords: Andrew Tobias (MBA '72)
- 25 Feb 2014
- First Look
First Look: February 25
When, and How Much to Entertain Consumers in Advertisements? A Web-based Facial Tracking Field Study By: Teixeira, Thales, Rosalind Picard, and Rana el Kaliouby Abstract—The presence of positive entertainment (e.g., visual imagery, upbeat music, humor) in View Details
Keywords: Sean Silverthorne
- 01 Feb 2002
- News
Karen Tumulty Reports on America
"several influential newspapers and magazines and three TV networks pretty much held sway. Now there's the 24-hour news cycle - and the Internet, where every whiff of a rumor finds its way into the national bloodstream. There's a greater... View Details
- 19 Nov 2014
- HBS Case
Marketing Marijuana
medium-sized marijuana producers are already trying to build brand loyalty by marketing strains such as Grape Stomper, which boasts a high THC content; sweet-tasting Golden Goat; and low-THC Critical Mass, which markets itself as a more mellow bud. Price Of Pot Since... View Details
- 28 Mar 2011
- Research & Ideas
Why Manufacturing Matters
semiconductor industries. So the world's supply of high-efficiency lighting will be from those same regions of the world, primarily Taiwan, South Korea, and China. Thompson: Could semiconductor makers have foreseen that outsourcing one day would hurt the country's... View Details
- 10 Nov 2008
- Research Event
Social Media Leads the Future of Technology
buying?" Tv And The Internet Pressure has been building for a merging of television and the Internet, said Intel's Eric Kim. Consumers now expect Internet service everywhere, with implications for entertainment and advertising. For... View Details
Keywords: by Martha Lagace