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Show Results For
- All HBS Web
(521)
- News (227)
- Research (235)
- Events (4)
- Multimedia (8)
- Faculty Publications (110)
- 14 Sep 2016
- Research & Ideas
Web Surfers Have a Schedule and Stick to It
and kids’ homework, or the five minutes before your favorite TV show starts. The researchers confirmed that observation. “There’s an underlying inflexibility here,” Greenstein says. “What we observe suggests that households have fixed... View Details
- 01 Mar 2011
- News
The Path to Economic Revival
high-efficiency lighting will be from those same regions of the world, primarily Taiwan, South Korea, and China. Could semiconductor makers have foreseen that outsourcing one day would hurt the country’s ability to produce flat-screen TVs... View Details
- Profile
Adam Kanner
percent to 50 percent of tickets to live events go unsold. Reasons for this excess capacity vary, from a hefty rise in ticket prices for concerts and sporting events over the past decade, to a wave of digital entertainment options that keep customers at home in front... View Details
- 01 Sep 2014
- News
Alumni and Faculty Books for September 2014
He analyzes each type of comedy piece in the late-night TV playbook and takes you step-by-step through the process of writing it. Leading Digital: Turning Technology into Business Transformation by George Westerman (DBA 2003), Didier... View Details
- 01 Apr 2002
- News
Pamela Thomas Graham
television guests. As unassuming as her modest surroundings, Thomas-Graham is composed, polite, and thoughtful even as she answers questions in rapid-fire style. The switch from consultant to top TV executive may seem dramatic, but the... View Details
- 17 Jul 2006
- Lessons from the Classroom
Developing a Strategy for Digital Convergence
users to time-shift their TV viewing. According to Yoffie, entertainment and communications are coming together to produce a mobile music revolution—the distribution of digital music over wireless networks. And your cell phone has also... View Details
- 25 Feb 2014
- First Look
First Look: February 25
When, and How Much to Entertain Consumers in Advertisements? A Web-based Facial Tracking Field Study By: Teixeira, Thales, Rosalind Picard, and Rana el Kaliouby Abstract—The presence of positive entertainment (e.g., visual imagery, upbeat music, humor) in View Details
Keywords: Sean Silverthorne
- 01 Dec 2013
- News
Faster, Bigger, Stronger: Supersizing the NFL
products of countries where those sports were already widely popular and enjoyed high-caliber infrastructure and player-development systems. The success of these star imports to North America created demand back home, and globally, for their View Details
- 12 Aug 2008
- First Look
First Look: August 12, 2008
workers. Purchase the note: http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=708492 PCCW now Harvard Business School Case 709-405 In 2007, PCCW had to formulate a strategy for growth of its successful NOW TV platform and its... View Details
Keywords: Sean Silverthorne
- 10 Jun 2002
- Research & Ideas
How to Look at Globalization Now
Case Study and a Model," you tackle this widely held belief. Is it borne out by reality? What surprised you about the experience of STAR TV in Asia? Ghemawat: It is widely believed that globally standardized product varieties are... View Details
Keywords: by Martha Lagace
- 18 May 2015
- Research & Ideas
Advertisers Get Serious About Playing With Their Brands
really don't want to be bothered. On social media, an ad can involve a lot more play than seen in traditional advertising—in some cases to the point where the consumer isn't sure what, exactly, is being advertised. Comedian Nathan Fielder received publicity for his... View Details
- 10 Sep 2013
- First Look
First Look: September 10
of metrics to describe TV programs and broadcast advertising. Co-Founder and CEO Deb Roy said: "We want to measure audience engagement, not just media consumption." But what was the value of audience engagement? How could it be... View Details
Keywords: Sean Silverthorne
- 12 Oct 2011
- Research & Ideas
Creating Online Ads We Want to Watch
For millions of TV watchers, the commercial break is an annoyance of the past, thanks to the fast-forward button on their digital video recorders. Consequently, advertisers are turning to the web, where popular sites such as YouTube and... View Details
- 01 Sep 2003
- News
Globalization Revisited
other direction, toward more localization. Citing the experience of STAR TV in Asia, he said that while television programming in a nascent market may largely consist of standardized, outside fare, once that market has grown large enough... View Details
- 03 Sep 2018
- News
Moving Pictures
Oddly, it was a TV show about politics that eventually gave Singer the “in” he needed for his lucky break. By 2002, he had gravitated to a sublet in Los Angeles—which he happened to rent from a woman who was dating Lew Wells, a producer... View Details
- 19 Nov 2014
- HBS Case
Marketing Marijuana
medium-sized marijuana producers are already trying to build brand loyalty by marketing strains such as Grape Stomper, which boasts a high THC content; sweet-tasting Golden Goat; and low-THC Critical Mass, which markets itself as a more mellow bud. Price Of Pot Since... View Details
- 28 Mar 2011
- Research & Ideas
Why Manufacturing Matters
semiconductor industries. So the world's supply of high-efficiency lighting will be from those same regions of the world, primarily Taiwan, South Korea, and China. Thompson: Could semiconductor makers have foreseen that outsourcing one day would hurt the country's... View Details
- 10 Nov 2008
- Research Event
Social Media Leads the Future of Technology
buying?" Tv And The Internet Pressure has been building for a merging of television and the Internet, said Intel's Eric Kim. Consumers now expect Internet service everywhere, with implications for entertainment and advertising. For... View Details
Keywords: by Martha Lagace
- 12 Nov 2015
- Research & Ideas
Can Consumers be Trusted with Their Own Health Care?
“I’m going to make some humble suggestions. I’m not a doctor and I don’t play one on TV either. I have very little credibility here,” he joked. “But I do know something about consumers and consumer behavior.” Quelch recalled how different... View Details
- 04 Mar 2008
- News
HBS Blogs
2002D Imran Amed, The Business of Fashion, http://www.businessoffashion.net/ (comments on and photos of haute couture around the world; archived since Jan. 2007) MBA 2003A Erika Olsen, Long Live Locke, http://www.longlivelocke.blogspot.com/ (the View Details