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  • All HBS Web  (22,225)
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  • July 1989 (Revised November 1992)
  • Background Note

Marketing Strategy Formulation

Identifies the elements of marketing strategy and introduces frameworks for strategic marketing decisions. The frameworks deal with market definition and selection, positioning and differentiation, and market entry/exit decisions. Other topics discussed include... View Details
Keywords: Marketing Strategy; Decision Choices and Conditions
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Drumwright, Minette E., and Thomas J. Kosnik. "Marketing Strategy Formulation." Harvard Business School Background Note 590-001, July 1989. (Revised November 1992.)
  • 01 Sep 2009
  • News

New Executive Education Programs

and the economy. Among the new offerings are Building Businesses in Turbulent Times, Opportunities in Mortgage Markets, the Global Energy Seminar, Business Strategy for Partners in Law Firms, View Details
Keywords: Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools
  • 2015
  • Other Teaching and Training Material

Competitive Strategies Marketing Reading

By: Jill Avery and Sunil Gupta
Core Curriculum Readings in Marketing cover the fundamental concepts, theories, and frameworks that business students must study.
This Reading illuminates the dynamics of companies in competition and offers a process for planning and executing marketing... View Details
Keywords: Competitive Strategy
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Avery, Jill, and Sunil Gupta. "Competitive Strategies Marketing Reading." Core Curriculum Readings Series. Boston: Harvard Business School Publishing 8158, 2015.
  • January 2015 (Revised July 2019)
  • Case

Rebranding Godiva: The Yıldız Strategy

By: Rohit Deshpande and Esel Çekin
This case concerns Yıldız Holding’s acquisition of Godiva Chocolatier from its previous owner, Campbell Soup, and its salient strategy in preserving Godiva’s “made in Belgian” brand position. Provenance Paradox, a problem faced by companies in emerging countries trying... View Details
Keywords: Branding; Internationalization; Provenance Paradox; Acquisitions; Positioning; Innovation; Customer-centricity; Brands and Branding; Marketing Strategy; Emerging Markets; Product Positioning; Change Management; Innovation and Management; Customer Focus and Relationships; Food and Beverage Industry; North America; Turkey; Japan
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Deshpande, Rohit, and Esel Çekin. "Rebranding Godiva: The Yıldız Strategy." Harvard Business School Case 515-059, January 2015. (Revised July 2019.)
  • January 2011 (Revised April 2020)
  • Case

Executive Compensation at Talent Partners

By: Richard S. Ruback and Royce Yudkoff
Talent Partners' CEO was very successful at growing the business and establishing its leadership position. He was compensated with a mix of salary and options and he did not own any equity in the company. The options were set so that if Talent Partners achieved its... View Details
Keywords: Executive Compensation; Stock Options; Compensation and Benefits
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Ruback, Richard S., and Royce Yudkoff. "Executive Compensation at Talent Partners." Harvard Business School Case 211-073, January 2011. (Revised April 2020.)
  • 20 Feb 2014
  • News

Helping the Passive-Aggressive Executive

Keywords: conflict resolution; human behavior; management style
  • November 2002
  • Background Note

Strategy and Sources of Motion Picture Finance, The

By: Mihir A. Desai, Gabriel J. Loeb and Mark Veblen
This case considers the alternative financing mechanisms for film financing, the evolution of film finance in the United States, and the nature of tax-motivated film financing in the United States and around the world. It develops the strategy driving motion picture... View Details
Keywords: Film Entertainment; Financial Instruments; Financial Strategy; Financing and Loans; Globalized Markets and Industries; Taxation; Motivation and Incentives; Competitive Strategy; Entertainment and Recreation Industry; United States
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Desai, Mihir A., Gabriel J. Loeb, and Mark Veblen. "Strategy and Sources of Motion Picture Finance, The." Harvard Business School Background Note 203-007, November 2002.
  • Web

Providers - Institute For Strategy And Competitiveness

outcomes, reward excellence and innovation, keep pace with medical advances, and work more efficiently, so they succeed in a competitive health care landscape. Key Action Steps for Providers & Individual... View Details
  • February 2010
  • Module Note

Strategies of Influence

By: Deepak Malhotra
Strategies of Influence (SOI) is a stand-alone session that teaches students about the psychology of persuasion. Students are presented a series of mini-case vignettes, each of which illustrates a specific strategy that negotiators can use to make their ideas, offers,... View Details
Keywords: Leadership; Management Teams; Negotiation; Groups and Teams; Power and Influence; Strategy
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Malhotra, Deepak. "Strategies of Influence." Harvard Business School Module Note 910-039, February 2010.
  • August 2013
  • Teaching Note

Strategy and Governance at Yahoo! Inc.

By: Krishna Palepu and Suraj Srinivasan
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Palepu, Krishna, and Suraj Srinivasan. "Strategy and Governance at Yahoo! Inc." Harvard Business School Teaching Note 114-021, August 2013.
  • Web

Presentations - Institute For Strategy And Competitiveness

American Heart Journal Are Cost Advantages from a Modern Indian Hospital Transferable to the United States? by R. S. Kaplan, F. Erhun, V.G. Narayanan, B. Mistry and K. Brayton, et al We use time-driven activity-based costing to estimate... View Details
  • Blog

What Black Executives Really Want

executive at Blackrock, agreed to help me learn more about this through our joint research. I did not start out to write a paper—I just wanted to learn, to understand what was really happening in America and... View Details
  • TeachingInterests

Exec Ed: Real Estate Executive Seminar: Capital, Partnerships, and Portfolios

By: John D. Macomber
With both a quest for yield and new opportunities emerging across the real estate supply chain, business leaders must have the financial capabilities, analytical tools, and strategic skills to ensure the long-term profitability of their development projects and... View Details
  • 21 Jul 2011
  • Other Presentation

Strategy for Non-Profits

By: Michael E. Porter
Strategy for Non-Profits: HBS Club of New York View Details
Keywords: Strategy; United States
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Porter, Michael E. "Strategy for Non-Profits." Harvard Business School Club of New York, New York City, NY, July 21, 2011.
  • June 2014
  • Case

The Special Master for TARP Executive Compensation

By: Brian Hall, Aaron Chadbourne, Vibha Kagzi and Caren Kelleher
This case is about the response of the US government to the excessive compensation of executives following the market collapse of 2008. In particular, the case focuses on the special committee that was formed to oversee and regulate any financial companies that had... View Details
Keywords: Executive Compensation; United States
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Hall, Brian, Aaron Chadbourne, Vibha Kagzi, and Caren Kelleher. "The Special Master for TARP Executive Compensation." Harvard Business School Case 914-052, June 2014.
  • Web

ICHOM - Institute For Strategy And Competitiveness

Consortium for Health Outcomes Measurement (ICHOM) works with patients, leading providers, and registries to create a global standard for measuring results by medical condition, from prostate cancer to coronary artery disease. ICHOM... View Details
  • January 2006 (Revised February 2006)
  • Case

E.ON Corporate Strategy

By: Forest L. Reinhardt and Sebastian Frankenberger
Examines the corporate strategy of German energy giant E.ON. The firm is vertically integrated, horizontally diversified across electricity and natural gas, and active in numerous countries in Europe as well as in the United States. Explores the costs and benefits of... View Details
Keywords: Diversification; Vertical Integration; Corporate Strategy; Globalization; Energy Sources; Economics; Energy Industry; Germany; United States; Europe
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Reinhardt, Forest L., and Sebastian Frankenberger. "E.ON Corporate Strategy." Harvard Business School Case 706-015, January 2006. (Revised February 2006.)
  • March 1995 (Revised February 1997)
  • Case

Apple Computer (A)(Abridged): Corporate Strategy and Culture

By: Michael Beer and Gregory C. Rogers
Provides an overview of the company's history, industry, competitive position, strategy, and organization. Analyzes the culture and morale at Apple. Written at a time when the company faces a very compelling threat to their business, and when morale within the company... View Details
Keywords: Organizational Design; Competitive Strategy; Corporate Strategy; Organizational Culture; Computer Industry
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Beer, Michael, and Gregory C. Rogers. "Apple Computer (A)(Abridged): Corporate Strategy and Culture." Harvard Business School Case 495-044, March 1995. (Revised February 1997.)
  • November 16, 2011
  • Article

Group Therapy for Executives

By: Bill George
Keywords: Groups and Teams; Health; Management
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George, Bill. "Group Therapy for Executives." Fortune (November 16, 2011).
  • May 2004
  • Article

Underwater Options and the Dynamics of Executive Pay-to-Performance Sensitivities

By: Brian J. Hall and Thomas A. Knox
Keywords: Management; Compensation and Benefits; Performance
Citation
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Hall, Brian J., and Thomas A. Knox. "Underwater Options and the Dynamics of Executive Pay-to-Performance Sensitivities." Journal of Accounting Research 42, no. 2 (May 2004).
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