Publications

November 1998 (Revised July 1999)
Case

Spyder Active Sports, Inc. and CHB Capital Partners (B)

By: John A. Davis, Louis B. Barnes and Peter K. Botticelli

Supplements the (A) case. View Details

Keywords: Organizational Change and Adaptation; Private Equity; Family Business; Business Growth and Maturation; Entrepreneurship; Apparel and Accessories Industry; Apparel and Accessories Industry

September 1998 (Revised July 1999)
Case

Spyder Active Sports, Inc. and CHB Capital Partners (A)

By: John A. Davis, Louis B. Barnes and Peter K. Botticelli

After establishing a small but profitable skiwear business, an entrepreneur decides to sell a minority stake in the firm to outside investors. His goal is to acquire the capital needed to grow the business, even though this will entail a substantial transformation of... View Details

Keywords: Organizational Change and Adaptation; Private Equity; Family Business; Business Growth and Maturation; Entrepreneurship; Apparel and Accessories Industry; Apparel and Accessories Industry

July 2011 (Revised November 2012)
Case

Ultimate Fighting Championship: License to Operate (A)

By: George Serafeim and Kyle Welch

The case describes the challenges that Ultimate Fighting Championship faced as a result of regulatory opposition and loss of the license to operate. The genesis of the business idea, the subsequent growth, and the fall of the UFC are described. The case concludes with... View Details

Keywords: Governance Compliance; Ethics; Judgments; Investment; Sports Industry; Sports Industry

September 2010 (Revised September 2013)
Supplement

Aspen Skiing Company (C)

By: Michael W. Toffel and Stephanie van Sice

Having begun improving the environmental performance of its own operations, Aspen Skiing Company is considering "greening" its supply chain and lobbying for greenhouse gas regulations. A world renowned ski resort vulnerable to global climate change, Aspen's activities... View Details

Keywords: Environmental Sustainability; Supply Chain; Entertainment and Recreation Industry; Sports Industry; Aspen

September 1976 (Revised October 1980)
Teaching Note

Sea Pines Racquet Club, Teaching Note

By: W. Earl Sasser

Teaching Note for (9-674-011). View Details

Keywords: Sports Industry; Sports Industry

October 1984
Case

NIKE (F1)

Concerns a specific strategic decision--should the apparel division expand rapidly? The teaching plan would highlight the pros and cons of such a move. View Details

Keywords: Decisions; Cost vs Benefits; Expansion; Business Divisions; Apparel and Accessories Industry; Apparel and Accessories Industry

Find at Harvard

October 1984
Case

NIKE (D): Leisure Shoes

Focusing on middle manager Harry Leidboldt, this case presents a clear-cut strategic issue--should Nike move into the leisure shoe business? The teaching objective is to first view the decision as a business problem--can Nike succeed in this business? and secondly, to... View Details

Keywords: Decisions; Expansion; Marketing Strategy; Management Practices and Processes; Management Teams; Product Development; Apparel and Accessories Industry; Apparel and Accessories Industry

October 1984
Case

NIKE (B1): Business Class Travel

Presents information about Nike's way of accounting for travel expenses. The teaching objective is to raise the academic question: What is a policy? and then to proceed to a specific action question: what should be Nike's travel policy? View Details

Keywords: Accounting; Policy; Apparel and Accessories Industry; Apparel and Accessories Industry

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June 1990 (Revised October 1993)
Case

Phil Knight: CEO at NIKE--1983

By: Richard E. Walton

An edited, shortened version of Phil Knight: CEO at Nike with parts of Nike (E) integrated into it. View Details

Keywords: Management Teams; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry

26 Jan 2016
First Look

January 26, 2016

Sports Network for Millennials By January 2015, Whistle Sports, a multi-platform sports network for millennials, had attracted over 54 million online subscribers on YouTube, Instagram, Twitter, Facebook,... View Details

Keywords: Sean Silverthorne

February 2013
Case

18 Months in a Startup: Zaggora.com

By: Tom Nicholas

The founders of Zaggora reflected back on a tumultuous year-and-a-half in which they had generated, from just $40,000 in personal savings, a multi-million dollar sportswear enterprise selling Hotpants to women. These were hotpants not of the 1960s hipster variety, but... View Details

Keywords: Internet and the Web; Growth Management; Problems and Challenges; Business Startups; Brands and Branding; Innovation and Invention; Corporate Finance; Apparel and Accessories Industry; Apparel and Accessories Industry

April 1994
Supplement

Planet Reebok (B)

By: John A. Quelch

Supplements Planet Reebok (A). View Details

Keywords: Globalization; Advertising Campaigns; Brands and Branding; Apparel and Accessories Industry; Apparel and Accessories Industry; France; Germany; United Kingdom

April 1994 (Revised March 1997)
Case

Planet Reebok (A)

By: John A. Quelch

Reebok International Ltd. is preparing to launch its first global advertising campaign for "Planet Reebok" in three European countries--France, Germany, and the United Kingdom. Planet Reebok was recently launched in the United States during the 1993 Superbowl. The... View Details

Keywords: Globalization; Advertising Campaigns; Brands and Branding; Apparel and Accessories Industry; Apparel and Accessories Industry; France; Germany; United Kingdom

October 1984
Case

NIKE (F): The Apparel Division

Deals with challenges confronting a new divisional manager of Nike's apparel division, David Chang. The teaching plan would focus on a diagnosis of the division's current strategy and what future strategic moves might be considered. View Details

Keywords: Strategic Planning; Business Divisions; Management Teams; Business Strategy; Apparel and Accessories Industry; Apparel and Accessories Industry

October 1984 (Revised April 2002)
Case

NIKE (C)

Explores the president of Nike's leadership, and focuses on his general management style, his personal philosophy, and his pattern of working with key members of management. View Details

Keywords: Management Style; Leadership Style; Management Teams; Apparel and Accessories Industry; Apparel and Accessories Industry

October 1984
Case

NIKE (A1)

Presents a specific marketing policy decision on the servicing of large, important chain store customers versus giving priority to small specialty running equipment stores. View Details

Keywords: Decisions; Marketing Strategy; Distribution Channels; Apparel and Accessories Industry; Apparel and Accessories Industry