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March 2025
Case

YouTube: Bidding for NFL Sunday Ticket

By: Anita Elberse and Crystal Yao

In December 2022, Erin Teague, a senior director and the global head of sports, movies and shows at YouTube, technology giant Alphabet Inc.’s video- sharing platform, received the news that Sundar Pichai, the chief executive officer of Alphabet and its subsidiary... View Details

Keywords: General Management; Entertainment; Media; Sports; Marketing; Management; Business Strategy; Bids and Bidding; Sports Industry; Sports Industry

August 2005 (Revised October 2005)
Case

Bill Belichick and the New England Patriots (A)

By: John R. Wells and Travis Haglock

What happens when an MBA buys a football team and hires a bunch of MBAs and a coach with an economics degree to run it? In this case, a historic three Super Bowls in five years. The end run Bob Kraft (HBS '65) used to acquire the New England Patriots. Why Kraft ignored... View Details

Keywords: Strategy; Management Style; Motivation and Incentives; Leading Change; Management Practices and Processes; Leadership Style; Sports; Management Teams; Sports Industry; United States

February 1995 (Revised November 1996)
Case

MasterCard and World Championship Soccer

By: John A. Quelch and Carin-Isabel Knoop

The MasterCard vice president for global promotions and other MasterCard executives are appraising the results of MasterCard's worldwide sponsorship of the 1994 World Cup soccer championship. They must decide whether to commit to sponsor the 1998 championship to be... View Details

Keywords: Credit Cards; Marketing Strategy; Multinational Firms and Management; Advertising Campaigns; Globalization; Sports; Sports Industry; Sports Industry; France; United States

June 2019
Teaching Note

Michael Rubin and Fanatics (A) and (B)

By: Robert F. Higgins and John Masko

Teaching Note for HBS Nos. 819-077 and 819-082. View Details

Keywords: Fanatics; Licensed Merchandise; Sports; Internet and the Web; Vertical Integration; Expansion; Strategy; Sports Industry; Sports Industry; United States

June 2013
Case

STATS: Moneyball 2.0

By: Lynda M. Applegate, Mark Cecchini and Elizabeth Collins

Keywords: Sports

February 1999 (Revised July 2004)
Case

Life as a Minor League CEO Frank Burke and The Chattanooga Lookouts

By: Stephen A. Greyser and Kirk A. Goldman

A "slice of life" depiction of the range of issues and activities experienced by Frank Burke (HBS MBA 1987), the president of a minor league baseball team (the Chattanooga Lookouts). Raises questions of the applicability of MBA skills in this role and the "quotient of... View Details

Keywords: Happiness; Managerial Roles; Entrepreneurship; Business or Company Management; Marketing; Cost Management; Cost vs Benefits; Operations; Sports; Business Education; Sports Industry; Tennessee

March 2019 (Revised March 2020)
Case

Choosing the Right Esports Business Model

By: David Collis and Alexander MacKay

Two esports entrepreneurs must choose on which business model to focus their time and money. After successfully launching an online esports coaching platform, a number of new opportunities emerge in the rapidly growing esports space that now has close to one billion... View Details

Keywords: Entrepreneurial Ecosystems; Business Development; Esports; Business Ventures; Entrepreneurship; Business Model; Management; Strategy; Sports; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Sports Industry; North and Central America; Europe; Asia

April 2021 (Revised April 2021)
Case

Project Restart: Deciding the Future of English Football

By: Nour Kteily and Deepak Malhotra

In March 2020, the English Premier League football (soccer) season was suspended partway through due to the COVID-19 pandemic. Two months later the season remained in limbo, with a looming deadline to decide whether to attempt to complete the season or curtail it—and... View Details

Keywords: COVID-19 Pandemic; Sports; Health Pandemics; Decision Making; Fairness; Values and Beliefs; Business and Stakeholder Relations; Motivation and Incentives; Outcome or Result; Perception; Negotiation; Sports Industry; United Kingdom

June 2021
Teaching Note

Michael Phelps: 'It's Okay to Not Be Okay'

By: Boris Groysberg, Carin-Isabel Knoop and Michael Norris

Teaching Note for HBS Case No. 421-044. In 2020, Michael Phelps, the most decorated Olympian of all time, with 28 medals in various swimming events, was now retired. As he looked back on his 20+ year athletic career, he considered what had gone into making him the... View Details

Keywords: Mental Health; Talent and Talent Management; Training; Health; Success; Performance Improvement; Personal Development and Career; Family and Family Relationships; Sports; Competition; Sports Industry; United States; Baltimore; Arizona; Sydney; Athens; Beijing; London

December 2019 (Revised December 2021)
Supplement

Negotiating for Equal Pay: The U.S. Women's National Soccer Team (B)

By: Christine Exley, John Beshears, Manuela Collis and Davis Heniford

Supplements the (A) case and describes the events following it View Details

Keywords: Equal Pay; Negotiation; Compensation and Benefits; Equality and Inequality; Gender; Prejudice and Bias; Ethics; Negotiation Tactics; Corporate Governance; Lawsuits and Litigation; Sports; Sports Industry; United States

01 Feb 2016
Research & Ideas

CEOs and Coaches: How Important is Organizational 'Fit?'

match. Consider the case of Chip Kelly and the Philadelphia Eagles. At the start of the 2015 season, team owner Jeffrey Lurie praised Kelly; according to a December 31 article by Philadelphia Daily News sports reporter Les Bowen, Lurie... View Details

Keywords: by Boris Groysberg & Abhijit Naik; Sports

April 2005 (Revised March 2006)
Case

Henry Walters (A)

By: Paul W. Marshall

Presents a custom program for NFL players. View Details

Keywords: Sports

September 2015 (Revised June 2017)
Case

Futbol Club Barcelona

By: Anita Elberse

In June 2015, FC Barcelona president Josep Bartomeu sees his team lift the UEFA Champions League trophy, completing an impressive trophy haul in the 2014-2015 season. Unique for a club of its caliber, five of the starting eleven are products of FC Barcelona's youth... View Details

Keywords: Superstar; Talent; Talent Development And Retention; Talent Management; Marketing; Strategy; General Management; Nonprofit; Marketing Strategy; Talent and Talent Management; Entertainment; Media; Competitive Advantage; Sports; Sports Industry; Sports Industry; Barcelona

16 Jan 2019
Research & Ideas

What Football Firings Teach Managers About Staying Relevant

his managerial skills over time, working more effectively with key stakeholders than during his time in New England. Outsource less-critical tasks or tasks in areas of non-expertise. As advances in technology, analytics, and sports... View Details

Keywords: by Boris Groysberg, Evan M.S. Hecht, and Abhijit Naik; Sports

February 2021 (Revised October 2024)
Case

Muhammad Ali: Changing The World

By: Robert Simons and Max Saffer

This case describes the rise of Cassius Clay, who later called himself Muhammad Ali, from the poor streets of Louisville, Kentucky to international fame. The case describes how Ali won a gold medal in the Olympics, three heavyweight boxing titles, and became a role... View Details

Keywords: Sports; Mission and Purpose; Personal Characteristics; Religion; Work-Life Balance; Family and Family Relationships; Success; Power and Influence; Personal Development and Career; Sports Industry

March 1987 (Revised July 1996)
Case

Kansas City Zephyrs Baseball Club, Inc.

By: Kenneth A. Merchant, Krishna G. Palepu and Joseph P. Mulloy

Describes a dispute between the owners of the major league baseball teams and the players' union about the profitability of the baseball teams. The issue is important because of the ongoing collective bargaining negotiations. A consultant is brought in to decide... View Details

Keywords: State Ownership; Compensation and Benefits; Entrepreneurship; For-Profit Firms; Accounting; Activity Based Costing and Management; Resource Allocation; Cost Accounting; Cost Management; Labor and Management Relations; Financial Management; Sports; Sports Industry; Kansas

September 2020
Case

Wladimir Klitschko: F.A.C.E. Your Challenges

By: Boris Groysberg, Michael Norris and Carin-Isabel Knoop

In 2020, Olympic goal medal winning boxer and former heavyweight world champion Wladimir Klitschko had built himself a “second ring” to continue his career after retiring from professional boxing. He was a hotelier, boxing promoter, author, teacher, speaker, and had... View Details

Keywords: Experience and Expertise; Business Education; Training; Entrepreneurship; Personal Development and Career; Sports; Sports Industry; Sports Industry; Sports Industry; Ukraine; Germany

2013
Working Paper

NBC and the 2012 London Olympics: Unexpected Success

By: Stephen A. Greyser and Vadim Kogan

"The 2010 Vancouver Winter Games lost $223 million, astonishing for a 17-day event. Next year's London Summer Games, which cost a record Olympic rights fee of $1.18 billion, are expected to lose at least as much..." wrote Richard Sandomir in The New York Times. "NBC... View Details

Keywords: Success; Profit; Sports; Failure; Television Entertainment; Sports Industry; Sports Industry; Sports Industry; Vancouver; Beijing; London; Brazil; Russia

April 2020
Teaching Plan

Malcolm Turner at Vanderbilt

By: David G. Fubini, Amy Klopfenstein and James Barnett

This teaching plan serves as a supplement to the case “Malcolm Turner at Vanderbilt,” HBS 420-024. The case examines the early decisions of Vanderbilt University’s new athletic director, Malcolm Turner. A newcomer to college athletics, Turner made a series of... View Details

Keywords: Organizations; Organizational Change and Adaptation; Organizational Culture; Sports; Planning; Strategic Planning; Education; Higher Education; Leadership; Leadership Style; Leading Change; Sports Industry; Sports Industry; Tennessee

05 Feb 2014
Research & Ideas

Can Putin Score Olympic Gold?

viewers who tuned in—especially if it was known that Americans performed well in popular sports such as swimming and gymnastics. The network also harnessed social media to increase buzz about the Games and viewership, including... View Details

Keywords: by Michael Blanding; Sports; Sports

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