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Publications

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    • All HBS Web  (3,460)
      • Faculty Publications  (533)

      Social and Collaborative NetworksRemove Social and Collaborative Networks →

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      • 2009
      • Working Paper

      Walking Through Jelly: Language Proficiency, Emotions, and Disrupted Collaboration in Global Work

      By: Tsedal Beyene, Pamela J. Hinds and Catherine Durnell Cramton
      In an ethnographic study comprised of interviews and concurrent observations of 145 globally distributed members of nine project teams of an organization, we found that uneven proficiency in English, the lingua franca, disrupted collaboration for both native and... View Details
      Keywords: Spoken Communication; Interpersonal Communication; Globalized Firms and Management; Groups and Teams; Behavior; Emotions; Social and Collaborative Networks
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      Beyene, Tsedal, Pamela J. Hinds, and Catherine Durnell Cramton. "Walking Through Jelly: Language Proficiency, Emotions, and Disrupted Collaboration in Global Work." Harvard Business School Working Paper, No. 09-138, June 2009.
      • May 2009
      • Exercise

      Mapping Your Network

      By: David A. Thomas
      This exercise is designed to help students and professionals map their professional networks and identify areas of strength and weakness in their networks. "Network" refers to the set of relationships that is critical to someone's ability to learn new skills and... View Details
      Keywords: Competency and Skills; Strength and Weakness; Personal Development and Career; Groups and Teams; Social and Collaborative Networks
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      Thomas, David A. "Mapping Your Network." Harvard Business School Exercise 409-129, May 2009.
      • May 2009 (Revised January 2011)
      • Case

      HubSpot: Inbound Marketing and Web 2.0

      By: Thomas J. Steenburgh, Jill Avery and Naseem Ashraf Dahod
      This case introduces the concept of inbound marketing, pulling customer prospects toward a business through the use of Web 2.0 tools and applications like blogging, search engine optimization, and social media. Students follow the growth of HubSpot, an entrepreneurial... View Details
      Keywords: Customer Relationship Management; Entrepreneurship; Price; Growth and Development Strategy; Marketing Communications; Social and Collaborative Networks; Segmentation; Web
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      Steenburgh, Thomas J., Jill Avery, and Naseem Ashraf Dahod. "HubSpot: Inbound Marketing and Web 2.0." Harvard Business School Case 509-049, May 2009. (Revised January 2011.)
      • Article

      How Social Networks Are Changing Everything

      By: Jeffrey F. Rayport
      Keywords: Technology; Digital Services; Strategy; Internet and the Web; Marketing
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      Rayport, Jeffrey F. "How Social Networks Are Changing Everything." Bloomberg Businessweek (May 6, 2009).
      • 2009
      • Chapter

      Collaboration Across Knowledge Boundaries within Diverse Teams: Reciprocal Expertise Affirmation as an Enabling Condition

      By: Amy C. Edmondson, Kate Roloff and Lucy H. MacPhail
      We review research on expertise diversity, psychological safety, team collaboration, and role identity to propose a model in which reciprocal affirmations of expertise identity among team members—a feature of the team environment that we conceptualize as a dimension of... View Details
      Keywords: Interpersonal Communication; Experience and Expertise; Learning; Knowledge Use and Leverage; Groups and Teams; Familiarity; Identity; Cooperation
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      Edmondson, Amy C., Kate Roloff, and Lucy H. MacPhail. "Collaboration Across Knowledge Boundaries within Diverse Teams: Reciprocal Expertise Affirmation as an Enabling Condition." In Exploring Positive Identities and Organizations: Building a Theoretical and Research Foundation, edited by Laura M. Roberts and Jane E. Dutton, 311–332. Psychology Press, 2009.
      • 2009
      • Working Paper

      Firsthand Experience and the Subsequent Role of Reflected Knowledge in Cultivating Trust in Global Collaboration

      By: Mark Mortensen and T. B. Neeley
      While scholars contend that firsthand experience—time spent onsite observing the people, places, and norms of a distant locale—is crucial in globally distributed collaboration, how such experience actually affects interpersonal dynamics is poorly understood. Based on... View Details
      Keywords: Interpersonal Communication; Experience and Expertise; Globalized Firms and Management; Knowledge Acquisition; Knowledge Use and Leverage; Trust
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      Mortensen, Mark, and T. B. Neeley. "Firsthand Experience and the Subsequent Role of Reflected Knowledge in Cultivating Trust in Global Collaboration." Harvard Business School Working Paper, No. 09-131, May 2009. (Under second review, Management Science.)
      • April 2009 (Revised November 2012)
      • Case

      Sermo, Inc.

      By: Thomas R. Eisenmann and Lars Peter Christian Nielsen
      Sermo operates the leading online professional network for physicians in the United States. Doctors use Sermo free of charge to post surveys regarding diagnostic and treatment concerns and to discuss these concerns, as well as challenges with managing their practices.... View Details
      Keywords: Entrepreneurship; Health Care and Treatment; Knowledge Sharing; Two-Sided Platforms; Conflict and Resolution; Social and Collaborative Networks; United States
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      Eisenmann, Thomas R., and Lars Peter Christian Nielsen. "Sermo, Inc." Harvard Business School Case 809-142, April 2009. (Revised November 2012.)
      • April 2009
      • Case

      Young Presidents' Organization

      By: Mikolaj Jan Piskorski, John D. Macomber and David Chen
      The board of Young Presidents' Organization needs to decide on the future of its Networks Initiative, designed to connect its geographically dispersed membership base through 60 different interest-based networks. So far, one half of these networks have been considered... View Details
      Keywords: Decision Choices and Conditions; Governing and Advisory Boards; Leadership Development; Growth and Development Strategy; Organizations; Social and Collaborative Networks
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      Piskorski, Mikolaj Jan, John D. Macomber, and David Chen. "Young Presidents' Organization." Harvard Business School Case 709-444, April 2009.
      • 2009
      • Working Paper

      Do Friends Influence Purchases in a Social Network?

      By: Raghuram Iyengar, Sangman Han and Sunil Gupta

      Social networks, such as Facebook and Myspace have witnessed a rapid growth in their membership. Some of these businesses have tried an advertising-based model with very limited success. However, these businesses have not fully explored the power of their members to... View Details

      Keywords: Marketing; Network Effects; Sales; Power and Influence; Social and Collaborative Networks; Web Sites; South Korea
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      Iyengar, Raghuram, Sangman Han, and Sunil Gupta. "Do Friends Influence Purchases in a Social Network?" Harvard Business School Working Paper, No. 09-123, April 2009.
      • February 2009 (Revised July 2012)
      • Case

      Jieliang Phone Home! (A)

      By: Willy Shih, Ethan Bernstein and Nina Bilimoria
      At Precision Electro-Tek's mobile phone manufacturing facility in southern China, thousands of operators—bright and capable young men and (mostly) women like Jieliang Hao—are motivated to improve line productivity through small innovations for faster assembly and have... View Details
      Keywords: Compensation and Benefits; Job Design and Levels; Business Processes; Behavior; Motivation and Incentives; Manufacturing Industry; China
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      Shih, Willy, Ethan Bernstein, and Nina Bilimoria. "Jieliang Phone Home! (A)." Harvard Business School Case 609-080, February 2009. (Revised July 2012.)
      • January 2009 (Revised March 2009)
      • Case

      A Chinese Start-up's Midlife Crisis: 99Sushe.com

      By: William C. Kirby, F. Warren McFarlan and Tracy Manty
      Now into their third year at the helm of an Internet start-up in China, Ken Pao and Bill Li were managing a totally different company (with a new name) from the one they first founded in 2006. Having changed their business model from a social networking site to an... View Details
      Keywords: Business Growth and Maturation; Business Model; Games, Gaming, and Gambling; Entrepreneurship; Venture Capital; Investment Funds; Organizational Change and Adaptation; Entertainment and Recreation Industry; China
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      Kirby, William C., F. Warren McFarlan, and Tracy Manty. "A Chinese Start-up's Midlife Crisis: 99Sushe.com." Harvard Business School Case 309-060, January 2009. (Revised March 2009.)
      • Article

      Social Networks Are the New Web Portals

      By: Jeffrey F. Rayport
      Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Marketing
      Citation
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      Rayport, Jeffrey F. "Social Networks Are the New Web Portals." Bloomberg Businessweek Online (January 21, 2009).
      • January 2009 (Revised May 2011)
      • Case

      China Mobile's Rural Communications Strategy

      By: William C. Kirby, F. Warren McFarlan, G.A. Donovan and Tracy Manty
      China Mobile was the world's leading mobile communications service provider with over 400 million customers. In some cities, its penetration rate was over 100%. With such huge successes, Chairman Wang Jianzhou was exploring ways to expand its customer base. Nearly... View Details
      Keywords: Communication Technology; Mobile and Wireless Technology; Investment; Rural Scope; Strategy; Growth and Development Strategy; Corporate Social Responsibility and Impact; Business and Government Relations; Telecommunications Industry; China
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      Kirby, William C., F. Warren McFarlan, G.A. Donovan, and Tracy Manty. "China Mobile's Rural Communications Strategy." Harvard Business School Case 309-034, January 2009. (Revised May 2011.)
      • 2009
      • Article

      The Dynamics of Silencing Conflict

      By: Leslie Perlow and Nelson Repenning
      In many organizations, when people perceive a difference with another they often do not fully express themselves. Despite creating innumerable problems, silencing conflict is a persistent phenomenon. While the antecedents of acts of silence are well documented, little... View Details
      Keywords: Interpersonal Communication; Management Style; Conflict Management; Societal Protocols
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      Perlow, Leslie, and Nelson Repenning. "The Dynamics of Silencing Conflict." Research in Organizational Behavior 29 (2009): 195–223.
      • 2009
      • Conference Presentation

      The Evolution of Collaborative Networks: The Dynamics of Social Structure and Knowledge Diffusion

      By: Ranjay Gulati
      Citation
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      Gulati, Ranjay. "The Evolution of Collaborative Networks: The Dynamics of Social Structure and Knowledge Diffusion." Paper presented at the Academy of Management Annual Meeting, Chicago, 2009.
      • December 2008
      • Teaching Note

      LinkedIn Corp., 2008 (TN)

      By: David B. Yoffie
      Teaching Note for [709426]. View Details
      Keywords: Internet and the Web; Social and Collaborative Networks; Rank and Position; Job Search; Revenue; Competition; Valuation; Financing and Loans; Mergers and Acquisitions
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      Yoffie, David B. "LinkedIn Corp., 2008 (TN)." Harvard Business School Teaching Note 709-432, December 2008.
      • December 2008
      • Article

      Which Kind of Collaboration Is Right for You?

      By: Roberto Verganti and Gary P. Pisano
      Nowadays, virtually no companies innovate alone. Firms team up with a variety of partners, in a wide number of ways, to create new technologies, products, and services. But what is the best way to leverage the power of outsiders? To help executives answer that... View Details
      Keywords: Cost vs Benefits; Framework; Collaborative Innovation and Invention; Innovation and Management; Partners and Partnerships; Social and Collaborative Networks; Strategy
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      Verganti, Roberto, and Gary P. Pisano. "Which Kind of Collaboration Is Right for You?" Harvard Business Review 86, no. 12 (December 2008).
      • November 2008 (Revised August 2011)
      • Case

      UnME Jeans: Branding in Web 2.0

      By: Thomas J. Steenburgh and Jill Avery
      This case introduces emerging Web 2.0 social media in virtual worlds, social networking sites, and video-sharing sites and encourages students to explore the opportunities and risks they present for brands. The case allows students to grapple with the strategic and... View Details
      Keywords: Digital Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Consumer Behavior; Risk and Uncertainty; Social and Collaborative Networks; Internet and the Web; Apparel and Accessories Industry
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      Steenburgh, Thomas J., and Jill Avery. "UnME Jeans: Branding in Web 2.0." Harvard Business School Case 509-035, November 2008. (Revised August 2011.)
      • November 2008 (Revised November 2008)
      • Case

      Cyworld: Creating and Capturing Value in a Social Network

      By: Sunil Gupta and Sangman Han
      In May 2008, the new CEO of Cyworld, a social network company in Korea, had to decide how to create and capture value from his rapidly growing user base. Cyworld was founded in 1999, and in 2003 it was acquired by SK Telecom, a leading mobile service provider in Korea.... View Details
      Keywords: Customer Value and Value Chain; Consumer Behavior; Social and Collaborative Networks; Segmentation; Value Creation; South Korea
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      Gupta, Sunil, and Sangman Han. "Cyworld: Creating and Capturing Value in a Social Network." Harvard Business School Case 509-012, November 2008. (Revised November 2008.)
      • 2008
      • Chapter

      Overcoming Barriers to Collaboration: Psychological Safety and Learning in Diverse Teams

      By: A. Edmondson and Kate Roloff
      We review research on psychological safety and team learning to identify core ideas and findings in these closely related literatures and to propose a model in which a negative relationship between team member diversity and team collaboration is moderated by... View Details
      Keywords: Interpersonal Communication; Groups and Teams; Social and Collaborative Networks; Performance Improvement; Learning; Diversity
      Citation
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      Edmondson, A., and Kate Roloff. "Overcoming Barriers to Collaboration: Psychological Safety and Learning in Diverse Teams." In Team Effectiveness in Complex Organizations: Cross-disciplinary Perspectives and Approaches, edited by E. Sales, G. G. Goodwin, and C. S. Burke.Organizational Frontiers Series. Mahwah, NJ: Lawrence Erlbaum Associates, 2008.
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