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      • March 2011
      • Teaching Note

      TopCoder (A): Developing Software through Crowdsourcing (TN)

      By: Karim R. Lakhani and Eric Lonstein
      Teaching Note for 610032. View Details
      Keywords: Business Model; Collaborative Innovation and Invention; Applications and Software; Product Development; Competition; Internet and the Web; Problems and Challenges; Perspective; Information Technology Industry; Service Industry
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      Lakhani, Karim R., and Eric Lonstein. "TopCoder (A): Developing Software through Crowdsourcing (TN)." Harvard Business School Teaching Note 611-071, March 2011.
      • March 2011 (Revised December 2012)
      • Case

      Demand Media

      By: John Deighton and Leora Kornfeld
      Google search had helped Demand Media grow to be a $1.9 billion online publisher. Then, social media and smartphone apps began to change the way people navigated the Internet. How should Demand Media respond? The business ran on a radically new model in which a stable... View Details
      Keywords: Business Model; Information Publishing; Consumer Behavior; Customization and Personalization; Internet and the Web; Publishing Industry
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      Deighton, John, and Leora Kornfeld. "Demand Media." Harvard Business School Case 511-043, March 2011. (Revised December 2012.) (request a courtesy copy.)
      • March 2011 (Revised August 2014)
      • Background Note

      Social Media in Health Care

      By: Regina E. Herzlinger, Selin Gunal Tyler and Charles C. Huang
      This note reviews the social media firms in health care that help providers and consumers to interact and their nascent business models. View Details
      Keywords: Business Model; Health Care and Treatment; Digital Platforms; Social and Collaborative Networks; Health Industry
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      Herzlinger, Regina E., Selin Gunal Tyler, and Charles C. Huang. "Social Media in Health Care." Harvard Business School Background Note 311-093, March 2011. (Revised August 2014.)
      • February 2011 (Revised November 2013)
      • Case

      The Cheezburger Network

      By: John Deighton and Leora Kornfeld
      Cheezburger Network was a Web publisher of humorous, user-contributed content, using social media for dissemination, and selling advertising against the traffic of 1 billion page views per quarter. In January 2011, it raised $30 million in venture capital for the... View Details
      Keywords: Budgets and Budgeting; Digital Marketing; Customer Relationship Management; Venture Capital; Emerging Markets; Strategic Planning; Sales; Internet and the Web; Publishing Industry; Web Services Industry
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      Deighton, John, and Leora Kornfeld. "The Cheezburger Network." Harvard Business School Case 511-091, February 2011. (Revised November 2013.) (request a courtesy copy.)
      • February 2011 (Revised November 2012)
      • Case

      PatientsLikeMe: An Online Community of Patients

      By: Sunil Gupta and Jason Riis
      PatientsLikeMe (PLM) is an online community where patients share their personal experiences with a disease, find other patients like them, and learn from each other. The company was founded by Jamie and Ben Heywood when their 29-year-old brother was diagnosed with ALS... View Details
      Keywords: Business Startups; Health Disorders; Knowledge Sharing; Growth and Development Strategy; Product Launch; Digital Platforms; Social and Collaborative Networks; Health Industry
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      Gupta, Sunil, and Jason Riis. "PatientsLikeMe: An Online Community of Patients." Harvard Business School Case 511-093, February 2011. (Revised November 2012.)
      • February 2011
      • Supplement

      The Fox Islands Wind Project (B)

      By: Joseph B. Lassiter III and Evan Richardson
      Fox Island Wind Cooperative faces criticism from local residents. View Details
      Keywords: Business Startups; Renewable Energy; Social Entrepreneurship; Cooperative Ownership; Business and Community Relations; Conflict and Resolution; Environmental Sustainability; Green Technology Industry; Maine
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      Lassiter, Joseph B., III, and Evan Richardson. "The Fox Islands Wind Project (B)." Harvard Business School Supplement 811-051, February 2011.
      • February 2011 (Revised April 2012)
      • Case

      Braddock Industries, Inc.

      By: William E. Fruhan
      This case examines the drivers of economic value creation for shareholders, and how these drivers are reflected in various incentive compensation programs for management. The case also looks at how the economic performance of business units can be evaluated using... View Details
      Keywords: Business Units; Investment; Executive Compensation; Measurement and Metrics; Performance Evaluation; Business and Shareholder Relations; Motivation and Incentives; Value Creation
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      Fruhan, William E. "Braddock Industries, Inc." Harvard Business School Case 211-061, February 2011. (Revised April 2012.)
      • February 2011 (Revised April 2012)
      • Teaching Note

      Braddock Industries, Inc. (TN)

      By: William E. Fruhan
      Teaching Note for 211061. View Details
      Keywords: Value Creation; Business and Shareholder Relations; Motivation and Incentives; Compensation and Benefits; Economics; Business Units; Performance Evaluation
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      Fruhan, William E. "Braddock Industries, Inc. (TN)." Harvard Business School Teaching Note 211-069, February 2011. (Revised April 2012.)
      • February 2011 (Revised September 2013)
      • Case

      Sarvajal: Water for All

      By: John D. Macomber and Mona Sinha
      Entrepreneur wrestles with business model using SMS and RFID technology, franchising, and leasing to rapidly grow off-the-grid water purification business without subsidies. The company seeks to provide potable water services to rural and urban India where the public... View Details
      Keywords: Business Subsidiaries; Business Model; Communication Technology; Private Sector; Social Entrepreneurship; Cost Management; Rural Scope; Emerging Markets; Infrastructure; Problems and Challenges; Information Infrastructure; India
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      Macomber, John D., and Mona Sinha. "Sarvajal: Water for All." Harvard Business School Case 211-028, February 2011. (Revised September 2013.)
      • January 2011
      • Case

      Aardvark

      By: Thomas R. Eisenmann, Alison Berkley Wagonfeld and Lauren Barley
      Aardvark is an online social search service that allows users to pose questions and receive answers from other users in their extended social network. The case explores the process that Aardvark's founders used to design and develop their product based on intensive... View Details
      Keywords: Business Startups; Customer Focus and Relationships; Customer Satisfaction; Entrepreneurship; Product Design; Product Development; Social and Collaborative Networks; Internet and the Web
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      Eisenmann, Thomas R., Alison Berkley Wagonfeld, and Lauren Barley. "Aardvark." Harvard Business School Case 811-064, January 2011.
      • January 2011
      • Supplement

      Vodafone in Japan (C)

      By: Juan Alcacer, Mary Furey and Mayuka Yamazaki
      An update to Vodafone cases A and B, describing Softbank's acquisition of Vodafone and its performance in Japan. View Details
      Keywords: Acquisition; Cross-Cultural and Cross-Border Issues; Knowledge Acquisition; Performance; Motivation and Incentives; Adaptation; Diversification; Expansion; Telecommunications Industry; Japan
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      Alcacer, Juan, Mary Furey, and Mayuka Yamazaki. "Vodafone in Japan (C)." Harvard Business School Supplement 711-470, January 2011.
      • January 2011 (Revised April 2011)
      • Case

      TripAdvisor

      By: Sunil Gupta and Kerry Herman
      By 2010, TripAdvisor was the largest travel site in the world operating in 24 countries and 16 languages, with listings for 455,000 hotels, 92,000 attractions and 564,000 restaurants in over 71,000 destinations worldwide. It had over 40 million reviews from 35 million... View Details
      Keywords: Business Model; Knowledge Use and Leverage; Growth and Development Strategy; Social and Collaborative Networks; Internet; Service Industry; Travel Industry
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      Gupta, Sunil, and Kerry Herman. "TripAdvisor." Harvard Business School Case 511-004, January 2011. (Revised April 2011.)
      • January 2011 (Revised April 2024)
      • Case

      Triangulate (A)

      By: Thomas Eisenmann and Lauren Barley
      In October 2010, Triangulate's founder/CEO must determine what product features to develop and what marketing programs to pursue in order to boost the odds of successfully raising another venture capital round for his nine month-old Facebook dating application. The... View Details
      Keywords: Business Model; Business Startups; Entrepreneurship; Venture Capital; Product Launch; Social and Collaborative Networks; Internet and the Web
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      Eisenmann, Thomas, and Lauren Barley. "Triangulate (A)." Harvard Business School Case 811-055, January 2011. (Revised April 2024.)
      • 2011
      • Working Paper

      From Social Control to Financial Economics: The Linked Ecologies of Economics and Business in Twentieth Century America

      By: Marion Fourcade and Rakesh Khurana
      As the main producers of managerial elites, business schools represent strategic research sites for understanding the formation of economic practices and representations. This article draws on historical material to analyze the changing place of economics in American... View Details
      Keywords: Economics; Practice; Business Education; Labor and Management Relations; Decision Making; Management Analysis, Tools, and Techniques; Change; Governing Rules, Regulations, and Reforms; Finance; Knowledge; Production; Business Conglomerates; Education Industry; United States
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      Fourcade, Marion, and Rakesh Khurana. "From Social Control to Financial Economics: The Linked Ecologies of Economics and Business in Twentieth Century America." Harvard Business School Working Paper, No. 11-071, January 2011.
      • Article

      A Learning Perspective on Intraorganizational Knowledge Spill-Ins

      By: James Oldroyd and Ranjay Gulati
      This exploratory study examines the role of intraorganizational knowledge spill-ins in the process of inferential learning. Drawing on the notions of knowledge reliability (the creation of shared meanings) and validity (understandings of cause and effect), we explore... View Details
      Keywords: Learning; Perspective; Knowledge; Business Units; Organizations
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      Oldroyd, James, and Ranjay Gulati. "A Learning Perspective on Intraorganizational Knowledge Spill-Ins." Strategic Entrepreneurship Journal 4, no. 4 (December 2010): 356–372.
      • December 2010
      • Article

      Building Sustainable Hybrid Organizations: The Case of Commercial Microfinance Organizations

      By: Julie Battilana and Silvia Dorado
      We explore how new types of hybrid organizations (organizations that combine institutional logics in unprecedented ways) can develop and maintain their hybrid nature in the absence of a "ready-to-wear" model for handling the tensions between the logics they combine.... View Details
      Keywords: Organizational Structure; Microfinance; Growth and Development Strategy; Identity; Commercialization; Balance and Stability; Policy; Recruitment; Business Model
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      Battilana, Julie, and Silvia Dorado. "Building Sustainable Hybrid Organizations: The Case of Commercial Microfinance Organizations." Academy of Management Journal 53, no. 6 (December 2010): 1419–1440.
      • November 2010 (Revised August 2012)
      • Case

      The Indego Africa Project

      By: Kathleen L. McGinn and Rachel Gordon
      Two young attorneys found and begin to build the Indego Africa Project, an NGO partnering with women's cooperatives in Rwanda. Indego connects the cooperatives to the international retail market for handmade artisan products, helps the cooperatives build their business... View Details
      Keywords: Cooperative Ownership; Nonprofit Organizations; Business Growth and Maturation; Corporate Finance; Non-Governmental Organizations; Growth and Development Strategy; Rwanda
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      McGinn, Kathleen L., and Rachel Gordon. "The Indego Africa Project." Harvard Business School Case 911-011, November 2010. (Revised August 2012.)
      • October 2010 (Revised July 2011)
      • Case

      PrimedicProviding Primary Care in Mexico

      By: Richard G. Hamermesh, Regina Garcia-Cuellar and Lauren Sarah Margulies
      Primedic is a Mexican start-up that aims to deliver affordable primary and preventative healthcare to those at the base of the economic pyramid. The company is about to exhaust its first round of venture capital funding and the business model has yet to gain traction.... View Details
      Keywords: Business Model; Business Startups; Developing Countries and Economies; Social Entrepreneurship; Venture Capital; Health Care and Treatment; Social Enterprise; Health Industry; Mexico
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      Hamermesh, Richard G., Regina Garcia-Cuellar, and Lauren Sarah Margulies. "PrimedicProviding Primary Care in Mexico." Harvard Business School Case 811-040, October 2010. (Revised July 2011.)
      • October 2010 (Revised May 2011)
      • Case

      Take-Two Interactive Software, Inc.

      By: Sunil Gupta and Kerry Herman
      In September 2010, faced with increasing threat from social game companies such as Zynga, Ben Feder, the CEO of Take-Two Interactive Software. Inc., had to decide the long-term strategy of his video-game company. As a publisher of traditional video games for Xbox 360,... View Details
      Keywords: Mergers and Acquisitions; Business Model; Leadership Style; Marketing; Competitive Strategy; Entertainment and Recreation Industry
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      Gupta, Sunil, and Kerry Herman. "Take-Two Interactive Software, Inc." Harvard Business School Case 511-002, October 2010. (Revised May 2011.)
      • October 2010 (Revised April 2013)
      • Case

      Bridge International Academies: A School in a Box

      By: V. Kasturi Rangan and Katharine Lee
      Bridge International was founded in 2007 as a for-profit social enterprise to address the educational needs of poor children in Africa. Ten schools were operational in Kenya by 2010. The plan was to franchise nearly 3,000 schools all over Africa. The case is meant to... View Details
      Keywords: Business Model; Education; Growth and Development; Franchise Ownership; Strategic Planning; Problems and Challenges; Social Enterprise; Segmentation; Education Industry; Africa; Kenya
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      Rangan, V. Kasturi, and Katharine Lee. "Bridge International Academies: A School in a Box." Harvard Business School Case 511-064, October 2010. (Revised April 2013.)
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