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  • 19 Apr 2016
  • First Look

April 19, 2016

forthcoming Journal of Marketing Research Does 'Liking' Lead to Loving? The Impact of Joining a Brand’s Social Network on Marketing Outcomes By: John, Leslie K., Oliver Emrich, Sunil Gupta, and Michael I. Norton Abstract—Does “liking” a... View Details
Keywords: Sean Silverthorne
  • Web

Privacy Policy & Legal Info | HBS Online

browsing information, and preferences. Posted Data such as your likes, comments and other interactions with our social media pages, public forums, community pages, blogs, podcasts, and streaming channels. Location Information of a... View Details
  • 01 Oct 2002
  • News

Michael F. Cronin

he joined Los Angeles–based Security Pacific Capital (SPC) on the advice of his HBS roommate, Dan Dye (MBA '77), who worked there. Under the guidance of SPC chairman and president Tim Hay (MBA '57), Cronin rose to senior vice president... View Details
  • 30 May 2017
  • First Look

First Look at New Research and Ideas, May 30

identified by KT’s team include the Internet of Things (including connected cars and smart city/homes), media, health, energy, and security and surveillance, which might provide some quick wins both in terms of revenues and market lead.... View Details
Keywords: Sean Silverthorne
  • Web

US Business Immigration Overview - Alumni

Careers US Business Immigration Overview Careers US Business Immigration Overview Looking to work in the United States? We know that it can often be tricky to figure out the requirements needed to secure work authorization. Below we have... View Details
  • Web

Entrepreneurship Course Online | HBS Online

helps you turn an idea into a viable venture. Stay active by engaging in a new activity every three to five minutes. Description of silent animated video above: Learner completes an interactive question by dragging and dropping choices into two different categories Get... View Details
  • Web

The Intersection of Public Relations and Photography | Baker Library | Bloomberg Center | Harvard Business School

co-founder of the ad agency Batten, Barton, Durstine & Osborn, secured the U.S. Steel advertising account in 1935. Barton recognized that executives of U.S. Steel subsidiaries, sometimes skeptical of public relations and its drain on... View Details
  • 07 Feb 2012
  • First Look

First Look: February 7

equal-division agreements. These endogenous framing effects may outweigh any overall social utility effects due to the mere presence of communication. In two studies, we find that non-binding talk about fairness within a three-party,... View Details
Keywords: Sean Silverthorne
  • 04 Dec 2023
  • Blog Post

My Summer of Joy with the National Parks Service

the previous summer, and learned that yes, this was a real internship. But more importantly, I learned that this internship was very structured, provided high-impact work, gave a lot of insight into the federal government, and qualified for the additional funding... View Details
  • 17 Jul 2012
  • First Look

First Look: July 17

  PublicationsPerspectives on the Social Psychology of Creativity Authors:Teresa M. Amabile and Julianna Pillemer Publication:Journal of Creative Behavior 46, no. 1 (2012) Abstract Scholars began serious study into the View Details
Keywords: Sean Silverthorne
  • 26 Jun 2023
  • Blog Post

ClimateCAP 2023 & ClimateCAP Fellowship

connections to industry leaders in this space. For example, the fellows had an in-person session during the ClimateCAP Conference in February, where we critiqued and offered feedback on each other’s project ideas. For this summer, our team is also leveraging resources... View Details
  • 01 Nov 2022
  • What Do You Think?

Why Aren’t Business Leaders More Vocal About Immigration Policy?

gets lost in this conversation is the extent to which the US needs immigrants. We need their youth, their willingness to work at any job, their productivity, their contributions to a social security system... View Details
Keywords: by James Heskett
  • Web

HBS - The year in Review

overcoming every obstacle that the pandemic presented, to ensure the continuity of the School's work. Every team leaned in--from food service workers to security to technology and administrative support--whether on campus or remote. Their... View Details
  • 06 Aug 2013
  • First Look

First Look: August 6

today's managers need to harness technological advances, manage and lead a dispersed and diverse workforce, anticipate and react to constant competitive and geopolitical change and uncertainty, compete on a global scale, and operate in a View Details
Keywords: Anna Secino
  • Web

Power and Influence for Positive Impact | HBS Online

completes an interactive question by dragging and dropping choices into two different categories Get social by collaborating with a global community of peers before, during, and after your course. Learners who successfully complete an HBS... View Details
  • June 2018 (Revised June 2018)
  • Case

Facebook Confronts a Crisis of Trust

By: William W. George and Amram Migdal
The case, “Facebook Confronts a Crisis of Trust,” starts with the crisis Facebook founder and CEO Mark Zuckerberg is facing in March 2018 over Cambridge Analytica’s accessing data from 87 million Facebook accounts in order to influence the 2016 U.S. Presidential... View Details
Keywords: Facebook; Data Privacy; Data Manipulation; Data Science; Political Campaigns; Political Influence; Voter Mobilization; Voters' Interests; Election Outcomes; Elections; Cambridge Analytica; Mark Zuckerberg; Sheryl Sandberg; Voting; Decision Making; Demographics; Ethics; Geopolitical Units; Government and Politics; Government Legislation; National Security; Political Elections; Information Management; Leadership; Leadership Style; Crisis Management; Social Psychology; Personal Characteristics; Power and Influence; Society; Public Opinion; Technology Industry; United States; United Kingdom
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  • 07 Apr 2020
  • Research & Ideas

What Customers Need to Hear from You During the COVID Crisis

the brand logo’s “M” apart to signal social distancing. "Nearly a quarter of brands have gone dark, pausing all of their paid marketing communications for the first and second quarter of the year." Many other Chief Marketing... View Details
Keywords: by Jill Avery and Richard Edelman
  • 17 Apr 2012
  • First Look

First Look: April 17

under the Rug: How Unethical Actions Lead to Forgetting of Moral Rules Authors:Lisa L. Shu and Francesca Gino Publication:Journal of Personality and Social Psychology (in press) Abstract Dishonest behavior can have various psychological... View Details
Keywords: Carmen Nobel
  • Web

Harvard Business School

corporate philanthropy, and social marketing. His books include: Developing the Afro-American Economy ; Moving Ahead: Black Managers in American Business ; The Wealth of Races (Editor); and Soul in Management: How African-American... View Details
  • 21 Feb 2017
  • First Look

First Look at New Research: February 21

States, Neeley argues that an organization’s lingua franca is the catalyst by which all employees become some kind of “expat”(someone detached from their mother tongue or home culture). Through her unfettered access to the inner workings of Rakuten, she reveals three... View Details
Keywords: Carmen Nobel