Publications

2008
Article

Market Leadership and Strategic Investments in Innovation: The Adoption of E-Business Capabilities

By: Kristina Steffenson McElheran

This study focuses on whether more-productive firms are more likely to adopt process innovations and why. The empirical context is the adoption of e-business practices among U.S. manufacturing plants in early 2000. Based on detailed data from the U.S. Census of... View Details

Keywords: Investment; Innovation Strategy; Leadership; Motivation and Incentives; Competitive Advantage; Technology Adoption; Manufacturing Industry; United States

August 2009
Teaching Note

Cyworld: Creating and Capturing Value in a Social Network (TN)

By: Sunil Gupta and Sangman Han

Teaching Note for [509012]. View Details

Keywords: Value Creation; Social and Collaborative Networks; Mergers and Acquisitions; Revenue; Leadership Style; Decision Choices and Conditions; Digital Marketing; Customers; Service Operations; Competency and Skills; Web Services Industry; South Korea

Purchase

Web

Online Digital Marketing Strategy Course | HBS Online

This course is part of the Marketing track. Introduction to Digital Marketing Strategy ENROLL NOW No application needed for our certificate programs. Start your journey today! Digital View Details

February 1985
Article

Common and Conflicting Interests in Two-Sided Matching Markets

By: A. E. Roth

Keywords: Conflict of Interests; Markets

15 May 2013
Research & Ideas

From McRibs to Maseratis: The Power of Scarcity Marketing

Canadian culture, all Canadian measurements are in hockey rink units, or HRUs.) Social media activity was intense, and consumers even organized Double Down "Bro Downs" where men competed to see who could guzzle the most Double... View Details

Keywords: Re: Michael I. Norton

Web

An Emerging Entrepreneur | Social Enterprise | Harvard Business School

program for children, and VincuVentas, a tech-based talent agency for sales professionals. Bichara is quick to note the Social Enterprise Initiative’s backing over that summer and as he heads back to his native Mexico with a View Details

2024
Working Paper

A Gender Backlash: Does Exposure to Female Labor Market Participation Fuel Gender Conservatism?

By: Paula Rettl, Diane Bolet, Catherine E. De Vries, Simone Cremaschi, Tarik Abou-Chadi and Sergi Pardos-Prado

The growing participation of women in the labor market has marked a significant societal transformation, coinciding with the rise of gender conservatism and far-right support. We study whether the economic consequences of labor market feminization and gender backlash... View Details

Keywords: Gender Bias; Gender Equality; Gender Inclusivity; Politics; Political Backlash; Political Culture; Conservatism; Gender; Government and Politics; Equality and Inequality; Prejudice and Bias; Labor

2022
Working Paper

Consumer Demand with Social Influences: Evidence from an E-Commerce Platform

By: El Hadi Caoui, Chiara Farronato, John J. Horton and Robert Schultz

For some kinds of goods, rarity itself is valued. "Fashionable'" goods are demanded in part because they are unique. In this paper, we explore the economics of rare goods using auctions of limited-edition shoes held by an e-commerce platform. We model endogenous entry... View Details

Keywords: Rare Goods; Scarcity; E-commerce; Consumer Behavior; Auctions

February 1998
Case

Human Element in Marketing Strategy,The: A Look at the Creative and Subjective Side

By: Das Narayandas and Gerald Zaltman

Explores the human element in formulating marketing strategy. A rewritten version of an earlier note. Includes color exhibits. View Details

Keywords: Employees; Marketing Strategy; Creativity; Perspective

Educators

Web

Market Perspectives (previously Finance and Capitalism) - Course Catalog

HBS Course Catalog Market Perspectives (previously Finance and Capitalism) Course Number 1457 Professor Robin Greenwood Baker Foundation Professor Richard Ruback Fall; Q1Q2; 3.0 credits Paper Video: Market... View Details

March 2017
Article

Entrepreneurial Beacons: The Yale Endowment, Run-ups, and the Growth of Venture Capital

By: Y. Sekou Bermiss, Benjamin J. Hallen, Rory McDonald and Emily Cox Pahnke

This paper investigates the social context of entrepreneurship in organizational sectors. Prior research suggests that firm foundings are driven by collective patterns of activity—that is, by patterns of prior foundings—including support from related markets as well as... View Details

Keywords: Signals; Social Salience; Venture Capital; Higher Education; Organizations; Entrepreneurship; Investment

Web

Video Clips & Discussion Questions - Creating Emerging Markets

Can publically quoted firms ever be truly socially responsible? In 1958, HBS Marketing Professor Theodore Levitt wrote of the dangers of social responsibility, arguing that the... View Details

04 Apr 2000
Research & Ideas

The Right Way to Restructure Conglomerates in Emerging Markets

way that companies in advanced economies did in the 1980s. Although well intended, this advice is flawed. Behind the recommendation that business groups should be broken up to create more focused and efficient companies lies the notion that well-functioning View Details

Keywords: by Tarun Khanna & Krishna Palepu

24 Sep 2013
News

Should Company CEOs and Presidents Be Active on Social Media?

Keywords: Management of Companies and Enterprises; Management

2003
Book

How Customers Think: Essential Insights into the Mind of the Markets

By: Gerald Zaltman

Keywords: Customers; Cognition and Thinking; Markets

28 Apr 2014
News

Football Stars Debate ‘The Social Capital of the Savvy Athlete’

Keywords: Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

Fall 2024
Article

The Credit Rating Agency Market in Africa: Landscape and Future Research Directions

By: Saveshen Pillay and Anywhere Sikochi

We explore the role of credit ratings in global markets and highlight potential opportunities for research on the African credit rating agency market. We trace the evolution of credit ratings and conduct a comprehensive literature review of existing studies globally... View Details

Keywords: Credit Rating; Credit Rating Agencies; Credit; Conflict of Interests; Governing Rules, Regulations, and Reforms; Financial Markets; Africa

October 2019 (Revised December 2019)
Supplement

Extend Fertility: Conceiving the Market for Egg Preservation (B)

By: Debora L. Spar and Olivia Hull

Keywords: Strategy; Information Technology; Business Startups; Entrepreneurship; Innovation Strategy; Technological Innovation; Commercialization; Science-Based Business; Marketing Strategy; Business Plan; Product Marketing; Product Launch; Product Positioning; Mission and Purpose; Personal Development and Career; Social Issues; Integration; Health; Health Industry