Publications

Find at Harvard

07 Nov 2014
Video

Andrea de Cholnoky - Making A Difference

April 2010 (Revised March 2011)
Supplement

Google in China (B)

By: John A. Quelch

In a January 2010 public statement, Google threatened to stop censoring its search results on its Google.cn website, as required by Chinese authorities. Should Google exit China? Or attempt a compromise with the Chinese government? View Details

Keywords: Cross-Cultural and Cross-Border Issues; Crisis Management; Market Entry and Exit; Business and Government Relations; Internet and the Web; Information Technology Industry; China

29 Nov 2018
News

Space Economics

Clubs

Armed Forces Alumni Association

Keywords: Affinity

February 2010 (Revised December 2010)
Case

Google Inc. (Abridged)

By: Benjamin Edelman and Thomas R. Eisenmann

Describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. Reviews Google's recent strategic initiatives and the threats it poses to Yahoo, Microsoft, and others. Asks what Google should do next. One... View Details

Keywords: Business Model; Corporate Entrepreneurship; Corporate Governance; Organizational Culture; Organizational Structure; Competitive Strategy; Search Technology; Web Services Industry

2013
Working Paper

Competing Ad Auctions

By: Itai Ashlagi, Benjamin Edelman and Hoan Soo Lee

We present a two-stage model of competing ad auctions. Search engines attract users via Cournot-style competition. Meanwhile, each advertiser must pay a participation cost to use each ad platform, and advertiser entry strategies are derived using symmetric Bayes-Nash... View Details

Keywords: Online Advertising; Auctions; Market Participation; Market Platforms; Mathematical Methods; Competition

SSRN

Read Now

January 1998 (Revised March 1998)
Case

Staples (C)

By: Myra M. Hart, Marco Iansiti and Barbara Feinberg

The search for appropriate hardware and software to support the launch of a new large-scale retail operation forces the management team to define their goals at a very detailed level and to make all underlying assumptions explicit. View Details

Keywords: Goals and Objectives; Information Infrastructure; Applications and Software; Business Startups; Management Teams; Retail Industry

21 Jan 2011
News

Can you trust what you see on Google?

27 Sep 2019
Video

Ronnie Screwvala

Ronnie Srewvala, who founded the Indian media conglomerate UTV in 1990, discusses how UTV diversified into new areas as it searched for gaps for audiences which could be filled, seeking to pre-empt trends... View Details

24 Jun 2014
Blog Post

Journey to my Summer Internship

I started my internship search with an amorphous criterion of “something different”. Having worked in high tech and consulting so far, this definition only eliminated two, albeit large industries, leaving still endless number of exciting... View Details

Keywords: Manufacturing

06 Oct 2014
Blog Post

Leveraging LinkedIn to Recruit Candidates

Prospective employees conduct keyword searches to find new and interesting companies on LinkedIn. If your organization has a LinkedIn page, make sure it is rich with industry-specific keywords. To keep your page current, post company... View Details

January 2010 (Revised April 2011)
Case

Google Inc.

By: Benjamin Edelman and Thomas R. Eisenmann

Describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. Reviews Google's recent strategic initiatives and the threats they pose to Yahoo, Microsoft, and others. Asks what Google should do next. One... View Details

Keywords: Digital Marketing; Business Model; Growth and Development Strategy; Network Effects; Mission and Purpose; Expansion; Internet and the Web; Information Technology Industry

June 1999 (Revised May 2000)
Exercise

Working with your "Shadow Partner" in the healthcare industry (A)

By: Richard L. Nolan

Intended to introduce individuals to search engines and databases on the Internet, in particular those that are available to HBS. This exercise is a more difficult version of Working with Your "Shadow Partner" and is intended for those with some previous Internet... View Details

Keywords: Health Care and Treatment; Internet and the Web; Health Industry

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August 2014 (Revised December 2015)
Case

Showrooming at Best Buy

By: Thales Teixeira and Elizabeth Anne Watkins

Best Buy is a consumer electronics retailer with nearly 2,000 stores worldwide. In 2012, the rising popularity of price-matching apps for mobile phones made price differences between retailers transparent, online and offline. Shoppers' desire to test electronics... View Details

Keywords: Competition; Price; Consumer Behavior; Applications and Software; Mobile and Wireless Technology; Retail Industry; Electronics Industry

Article

Where Do Resources Come from? The Role of Idiosyncratic Situations

By: Gautam Ahuja and Riitta Katila

In this paper, we examine the emergence of resources. Our analysis of technological capability acquisition by global U.S.-based chemical firms shows that the emergence of resources is inherently evolutionary. We find that path-creating search that generates resource... View Details

Keywords: Strategy; Resource Allocation

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14 Jun 2022
News

Gen Z Revived Life Is Good and the $150 Million Clothing Brand Makes a Case Study for Riding Out a Down Cycle

2015
Other Teaching and Training Material

Marketing Reading: Digital Marketing

By: Sunil Gupta and Joseph Davin

Digital technology has changed how consumers search for information, interact with each other, and buy products. The popularization of these technologies has made it possible for companies to have a better understanding of their customers' decision journey and... View Details

Keywords: Advertising; Buzz Marketing; Internet Marketing; Marketing; Marketing Management; Social Media; Social Networks; Viral Marketing; Word-of-mouth Marketing; Digital; Internet; Marketing Channels; Marketing Reference Programs; Online Advertising; Advertising Industry